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Super Bowl Ad Recap: Hits & Misses

Written on
February 3rd 2014
Author
Richard L. Tso

ADOTAS – Yes, the Seahawks just played the best game in the history of the franchise and won the Super Bowl last night. While this year’s Big Game was far from being the intense nail-biter the nation was anticipating, the advertising this year took center-stage and didn’t disappoint. Audi, GoDaddy, Doritos, ... more...

Super Bowl Data: Which Brand is Already Winning?

Written on
January 31st 2014
Author
Adotas

ADOTAS — Proprietary social data from Digimind Social shows which brand has already won consumer attention with their Super Bowl campaigns. Digimind monitored online conversations from Jan. 24-Jan. 30. Most notably, it’s clear that teaser campaigns pay off in the court of public opinion and consumers care a lot about celebrity endorsements ... more...

Watch: The Top 10 Short-Form Halloween Videos

Written on
October 31st 2013
Author
Mike Daly

ADOTAS — Below, Unruly presents the top 10 short-form Halloween videos. Fun factoids: Tide’s very successful Vine campaign accounts for 5 entries in the top 10. And the top 3 videos are from Instagram, while the rest of the top 10 are from Vine. Subscribe to the free Adotas.com Newsletter ... more...

Study: Major Brands Are Victimized by Phony Traffic

Written on
October 3rd 2013
Author
AdotasWire

MADISON, WI, October 3, 2013 (ADOTAS) — MdotLabs, launched last month to help advertisers avoid being victimized by invalid traffic, today released the results of a follow-up study to its “Impression Fraud in On-line Advertising via Pay-Per-View Networks” that shows major brands well-known to most Americans are paying heavily for ad ... more...

Report: Top 500 Brands on YouTube

Written on
April 24th 2013
Author
Adotas

ADOTAS – Outrigger Media has just released a performance report on the Top 500 Brands on YouTube. Some report highlights include: The Top 500 marketer brands on YouTube generate more than 400 million views against their content each month. Technology (Google, HTC, Sony), Automotive (Audi, BMW, Chevrolet), and Apparel (Nike, DC Shoes, Victoria’s Secret) brands ... more...

Gordon’s ‘Test Drive’ Heads List of Top 20 Viral Video Ads in March

Written on
April 8th 2013
Author
Mike Daly

ADOTAS (via Unruly) – From mock murders to the most testing of test drives, a quarter of the top 20 most shared ads during March were experiential campaigns. Of course, these types of ads are nothing new. However, in 2013, there seems a growing willingness by advertisers to put supposedly ... more...

Super Bowl: Social Engagement Increases 5%, Mobile Usage Up 132%

Written on
February 4th 2013
Author
Adotas

Many marketers looked beyond the $4 million price tag on ads this year by putting additional emphasis on their engagement with fans online. Social media engagement rose 5% this year as ad campaigns drove viewers to the web, audiences’ attention was taken to the second screen with 132% increase in mobile ... more...

Technology Drives Super Bowl XLVII Advertising Trends

Written on
January 30th 2013
Author
Martin Hayward

Spoiler alert: Digital media has drastically changed how companies take advantage of media events to promote their brands through advertising. (That is, spoiler alert if you’ve been living under a digital rock for the past five or so years!) GOT AN OPINION? PLEASE COMMENT AT THE BOTTOM OF THIS PAGE! As two ... more...

Study: Luxury Brands Plan to Spend More on Digital

Written on
August 24th 2012
Author
PR

Martini Media, the digital media and content platform for engaging the audience with the most money and influence online, announced the results yesterday of a new study that reveals what luxury brand marketers consider to be the most important factors when investing in online advertising. Developed in partnership with veteran research ... more...

Speed Racer: Auto Ad Spend Revs Up Online

Written on
June 12th 2008
Author
Kathleen

ADOTAS – Zoom, zoom, zoom! The auto industry is shifting gears this year, and will spend 21.6% more on online ads this year than last year, according to eMarketer. Auto brands is expected to dump $3 billion on online advertising, with some manufacturers planning to double their online budgets (like ... more...