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auction-based_advertising



Accipiter Invades Europe

Written on
September 26th 2006
Author
Editor

Online ad technology provider Accipiter has launched the European version of its AdMarket PPC text link marketplace. AdMarket Europe contains the same functionality Accipiter released with the launch of the U.S. version in May, but the European version also supports multiple currencies. The private label version of the European AdMarket [...] more...

ADOTAS Conversations: Bill Urschel, CEO, AdECN

Written on
September 25th 2006
Author
Editor

One of the most discussed strategies in online/interactive today is auction-based advertising. Months ago, ADOTAS published an exclusive byline from Bill Urschel, CEO of AdECN, an auction-based exchange that aims to bring a new kind of stability and revenue-driver to the market. The article in turn created quite a stir [...] more...

Right Media Creates White-Label Media Exchange for Publishers

Written on
September 11th 2006
Author
Editor

Right Media, home of the Right Media Exchange, has launched a solution for online publishers that enables them to create their own white label media exchange to sell non-premium inventory. The Publisher Media Exchange (PMX) allows publishers to consolidate inventory on their own auction-based platform while advertisers and ad networks [...] more...

Accipiter Buys BidClix

Written on
September 5th 2006
Author
Editor

Online ad company Accipiter Solutions has purchased auction-based contextual online ad network BidClix. “BidClix provides the bid-for-placement system that allows publishers this type of control while still offering backfill capabilities and relationships with thousands of advertisers that our customers can immediately leverage,” said Accipiter CEO Brian Handly in a statement. Handly [...] more...

Quigo’s AdSonar Arrives at Fodors.com

Written on
August 28th 2006
Author
Editor

Fodor’s Travel and Quigo, a pay-for-performance advertising provider, have signed an agreement to deploy Quigo’s AdSonar platform on Fodors.com. AdSonar will provide an auction-based, pay-per-click program with full transparency, allowing advertisers to know exactly where on Fodors.com their ads will run. Sponsored link advertisements will be available on the homepage [...] more...

AdECN Signs 3 New Members

Written on
August 23rd 2006
Author
Editor

Auction-based online ad network AdECN has added three new websites to its roster: AMS Global Online, A Simple Internet, and Sierra Group Marketing. AdECN Exchange mimics the stock exchange model, allowing ad networks, agencies, and brokers to buy and sell advertising space on behalf of advertisers and publishers. This is [...] more...

ADOTAS Conversations: Bob Carrigan, President, IDG Communications

Written on
August 17th 2006
Author
Kiran Aditham

Familiar to millions, media umbrella IDG is as synonymous with the tech world as Lindsay Lohan is with gossip columns. From the time the company was established in 1964 to its current globe-spanning incarnation, IDG has blossomed from a mere publishing arm for trades including PC World, MacWorld and CIO [...] more...

eBay Testing Online Exchange for TV Ads

Written on
August 4th 2006
Author
Editor

According to an Adweek report, eBay is powering an e-Media Exchange to supplement the annual upfront marketplace for TV advertisers. The online auction-style exchange allows users to buy and sell TV ads, though logistics and ground rules have yet to be refined. The electronic platform, framework, and technology will be supplied [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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