attribution



Big Data: Hype or Hope?

Written on
April 7th 2014
Author
Ernie Capobianco

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient alchemists ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

Visual IQ and Tapad Team Up to Bolster Cross-Device Attribution

Written on
April 2nd 2014
Author
AdotasWire

NEEDHAM, Mass., April 2, 2014 (ADOTAS) – Today, Visual IQ, the leading cross channel marketing attribution software provider, announced that it has forged a strategic partnership with Tapad, the leader in unified cross-device marketing technology. Through the partnership, Visual IQ will offer marketing performance insights across PCs, smartphones and tablets to its ... more...

Kochava Unveils Next Gen Mobile App Attribution Platform

Written on
February 18th 2014
Author
AdotasWire

SANDPOINT, Idaho, February 18, 2014 (ADOTAS) – Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the immediate availability of the 2.0 version of its platform for attribution analytics. The Kochava platform is a singular, holistic tool that requires minimal integration yet offers maximum real-time reconciliation of clicks, ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Rocket Fuel Exec Offers Reasons for Optimism About the Future of Mobile Advertising

Written on
February 4th 2014
Author
Richard L. Tso

ADOTAS – For marketers, mobile advertising holds quite a lot of promise. Just do a quick search for the terms “mobile advertising” and you will see a myriad of articles discussing how brands and agencies view mobile as the “billboard in your pocket” or the “next generation of consumer engagement.” ... more...

Nexage: 6 Mobile Advertising Predictions for 2014

Written on
January 10th 2014
Author
Victor Milligan

ADOTAS – Ah, the New Year. It’s a time of reflection and prediction: reflecting on how mobile advertising has progressed and evolved, and predicting what is in store for 2014. Let’s start by looking at 2013. It will be known as the year that the dust settled on some of ... more...

3Q Digital: 2014 Predictions on Social, SEO, Remarketing, Attribution, and Search

Written on
January 9th 2014
Author
Adotas

ADOTAS – Executives from Bay Area-based full-service digital marketing agency 3Q Digital are weighing in with their 2014 predictions regarding various verticals in the online ad space. David Rodnitzky, Founder/CEO Twitter completely overhauls its ad system to allow multiple sponsored posts per feed as well as to allow advertisers to buy “themes” ... more...

OPINION: 2014 Will Be the Death of Mobile Advertising

Written on
January 8th 2014
Author
Jeff Lanctot

ADOTAS – If 2013 was (finally) the year of mobile advertising, 2014 will be the death of it. Not because the importance of mobile will diminish. Rather, it will become so vital to marketers that the idea of planning mobile in a silo will quickly seem dated. Consumers already move freely between ... more...

An Agency Perspective on Attribution

Written on
December 19th 2013
Author
Mike Margolin

ADOTAS – Over the past few years, there’s been ample perspective on cross-channel media attribution shared by both fractional attribution service providers and thought leadership firms such as Forrester Research. They’ve done well in compelling marketers to take action and evolve their media measurement methodology beyond the popular (and arguably ... more...