attribution



Offline Attribution: A digital marketing boost

Written on
March 22nd 2016
Author
Adotas

An Adotas Q&A with Duncan McCall, CEO and co-founder of PlaceIQ, explores the role of attribution in the complex inter-relationship of digital advertising and consumer spending in brick and mortar stores. With 95 percent of sales still occurring in brick and mortar locations, it’s important for marketers to understand how their ... more...

It’s Time for Brands to Lead

Written on
January 21st 2016
Author
Steve Latham

“Better” begins with the Advertiser. I love the new Vonage ad about “Better.” It’s not only clever and funny, it emphasizes that “Better” should be the goal of every brand. But when it comes to digital attribution, “Better” is being achieved by too few advertisers; most still rely on antiquated ... more...

MediaMath Shares Their 2015 Predictions: “Marketers Will Continue to Leverage Viewability”

Written on
December 26th 2014
Author
Adotas

With 2014 coming to an end, many industry leaders are sharing their predictions and what they expect from 2015. Jenn Vlahavas, Eric Picard and Edwin Lee of MediaMath share their thoughts on the new year ahead. Jenn Vlahavas, VP of Account Strategy at MediaMath Viewability: As marketers continue to leverage viewability as ... more...

Attribution Exposed: What You Need to Know

Written on
September 18th 2014
Author
Dax Hamman

Like so many terms in digital today, “attribution” has been turned into just another buzzword. That’s a shame. Attribution modeling isn’t a perfect science, but it’s a fundamental and important concept in digital marketing. And, when talked about straightforwardly, the concept is not all that hard to understand. Creating an attribution ... more...

Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...

Another Attribution Acquisition: Rakuten Marketing Buys DC Storm

Written on
May 29th 2014
Author
Mike Daly

ADOTAS – Rakuten Marketing today announced it has acquired the UK-based DC Storm, which provides digital marketers with an omni-channel attribution, measurement and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed. The move marks the third attribution acquisition this month; Google acquired Adometry and AOL bought ... more...

Publishers Applaud Attribution Acquisitions … To An Extent

Written on
May 19th 2014
Author
Seth Ulinski

ADOTAS – In the same day, two ad tech companies specializing in attribution were acquired. AOL purchased Convertro for $91 million, with performance triggers that could add $10 million to the final price tag. Meanwhile, Google snatched up Adometry for an undisclosed sum (let’s assume a price tag north of $150-$200 ... more...

Google, AOL Go All In on Attribution

Written on
May 12th 2014
Author
Richard L. Tso

ADOTAS – In what appears to be an attribution arms race, media giant AOL announced its acquisition last week of Convertro for nearly $100 million, just on the heels of Google’s announced plans to scoop up Adometry. While the financial terms of the latter deal were not disclosed, Adometry raised just ... more...

Big Data: Hype or Hope?

Written on
April 7th 2014
Author
Ernie Capobianco

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient alchemists ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...