attribution



Attribution Exposed: What You Need to Know

Written on
September 18th 2014
Author
Dax Hamman

Like so many terms in digital today, “attribution” has been turned into just another buzzword. That’s a shame. Attribution modeling isn’t a perfect science, but it’s a fundamental and important concept in digital marketing. And, when talked about straightforwardly, the concept is not all that hard to understand. Creating an attribution ... more...

Placed Closes $10 Million Series B to Standardize Location Insights, Targeting and Attribution

Written on
June 10th 2014
Author
Press Release

SEATTLE, June 10, 2014 (ADOTAS) – Placed, the leader in location insights and mobile ad intelligence, today announced a $10 million Series B funding led by Two Sigma Ventures, the venture capital division of Two Sigma Investments. David Joerg, Managing Director at Two Sigma, will join the Placed Board of ... more...

Another Attribution Acquisition: Rakuten Marketing Buys DC Storm

Written on
May 29th 2014
Author
Mike Daly

ADOTAS – Rakuten Marketing today announced it has acquired the UK-based DC Storm, which provides digital marketers with an omni-channel attribution, measurement and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed. The move marks the third attribution acquisition this month; Google acquired Adometry and AOL bought ... more...

Publishers Applaud Attribution Acquisitions … To An Extent

Written on
May 19th 2014
Author
Seth Ulinski

ADOTAS – In the same day, two ad tech companies specializing in attribution were acquired. AOL purchased Convertro for $91 million, with performance triggers that could add $10 million to the final price tag. Meanwhile, Google snatched up Adometry for an undisclosed sum (let’s assume a price tag north of $150-$200 ... more...

Google, AOL Go All In on Attribution

Written on
May 12th 2014
Author
Richard L. Tso

ADOTAS – In what appears to be an attribution arms race, media giant AOL announced its acquisition last week of Convertro for nearly $100 million, just on the heels of Google’s announced plans to scoop up Adometry. While the financial terms of the latter deal were not disclosed, Adometry raised just ... more...

Big Data: Hype or Hope?

Written on
April 7th 2014
Author
Ernie Capobianco

ADOTAS – Big Data. Everybody’s talking about it. You’d think it was a cure-all, the ultimate panacea. The greatest thing to hit marketing since the Wendy’s “Where’s the Beef?” campaign. All kinds of companies in almost every niche industry are trying to extract value from Big Data. Like ancient alchemists ... more...

The 3 Keys to Mobile Success: Creative, Relevancy, Attribution

Written on
April 3rd 2014
Author
Henry Li

ADOTAS – While many industry insiders have declared that 2014 is the year when mobile advertising will finally realize its potential, some marketers remain hesitant to adopt the medium as a primary tool for driving consumer engagement. Yet there’s reason to be optimistic about mobile’s future – a recent eMarketer report ... more...

Visual IQ and Tapad Team Up to Bolster Cross-Device Attribution

Written on
April 2nd 2014
Author
Press Release

NEEDHAM, Mass., April 2, 2014 (ADOTAS) – Today, Visual IQ, the leading cross channel marketing attribution software provider, announced that it has forged a strategic partnership with Tapad, the leader in unified cross-device marketing technology. Through the partnership, Visual IQ will offer marketing performance insights across PCs, smartphones and tablets to its ... more...

Kochava Unveils Next Gen Mobile App Attribution Platform

Written on
February 18th 2014
Author
Press Release

SANDPOINT, Idaho, February 18, 2014 (ADOTAS) – Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the immediate availability of the 2.0 version of its platform for attribution analytics. The Kochava platform is a singular, holistic tool that requires minimal integration yet offers maximum real-time reconciliation of clicks, ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...