Adotas

Where media buyers start online





attribution



Agencies + Attribution = Client Retention

Written on
September 27th 2011
Author
Mark Hughes

ADOTAS – Regardless of what happens with the stock market this week or next week, and regardless of what happens with macroeconomic issues, no one understands the realities of consumer and brand issues in this economic era better than digital ad agencies. You know the 2009 recession has not yet produced [...] more...

Three Ways Attribution Can Improve Database Marketing Performance

Written on
August 11th 2011
Author
Anto Chittilappilly

VISUAL IQ – Most companies that rely heavily on traditional database marketing channels, such as email and direct mail, perform some level of audience analysis on their in-house lists to identify demographic and behavioral patterns and a propensity to convert. Some of them overlay these lists with richer demographic databases provided [...] more...

Web Analytics and Ad Analytics: Can You Spot the Difference?

Written on
August 10th 2011
Author
Paul Pellman

ADOTAS – Imagine you run an online business, or a business that depends on the web in some way.  (Ok, that probably wasn’t a stretch.)  You would never even consider trying to run your business without web analytics. Web analytics tells you how many visitors came to your site, how they [...] more...

No Country For Last-Click Attribution

Written on
July 6th 2011
Author
Mark Hughes

ADOTAS – It’s known for its Biblical depiction of good, evil and great cinematography. But there’s a scene in the Coen brothers’ 2009 Academy Award-winning film “No Country for Old Men” that parallels digital marketing. It’s near the beginning. The villain, Anton Chigurh (Javier Bardem) walks into a deserted South Texas [...] more...

What’s Your Frequency? Display Ad Frequency as a Driver of Search Conversions

Written on
June 15th 2011
Author
Bill Muller

ADOTAS – Along with the most obvious campaign attributes that impact cross-channel marketing performance — traits like publisher, size, creative, keyword, placement, etc. — are a number of less intuitive factors that can significantly influence your results.  Among these more ancillary factors is “frequency” — specifically the frequency with which online [...] more...

Tasting the Various Flavors of Attribution Analysis

Written on
June 10th 2011
Author
Paul Pellman

ADOTAS – Everyday, marketers search for the right combination of search advertising, social marketing and display advertising that will help them achieve a desired result – whether it be visitors to a web site or actual sales. This has made “attribution” a hot topic among interactive marketers. Simply put, attribution analysis [...] more...

A Click Is Not a Click Is Not a Click

Written on
May 31st 2011
Author
Madan Bharadwaj

ADOTAS – For interactive marketers raised on a steady diet of paid search marketing, calculating your conversion rate as Total Conversions/Total Clicks is second nature. This is a very natural and understandable thing to do, mostly because you paid for the click. However, this presumes that there is a very tight [...] more...

Online Marketers Stymied by Silos, Attribution Reports IBM

Written on
May 2nd 2011
Author
Gavin Dunaway

ADOTAS – Four hundred IBM clients and partners are attending the company’s Marketing Innovation Summit this week, and to kick things off IBM treated them to “The State of Marketing 2011” — a survey of 300 online and direct marketers from various verticals and of all shapes and sizes. Here are some [...] more...

Attribution: What to Expect When You’re Expecting ROI

Written on
February 22nd 2011
Author
Mark Hughes

ADOTAS – When my wife was first pregnant, she bought the book, “What to Expect When You’re Expecting.” We were new to this journey, and wanted to know exactly what this answered for over 15 million people: what to expect. And as online advertisers, agencies and publishers leap into this year [...] more...

Got Funds? TagMan Grabs $2.25 million

Written on
January 14th 2011
Author
Gavin Dunaway

ADOTAS – Chalk up some more momentum for the attribution express — the same week attribution and analytics firm ClearSaleing is purchased by GSI Commerce, tag management problem-solver TagMan left a Series A round of funding with $2.25 million. Leading the round was Greycroft Partners, with iNovia Capital and Cambridge [...] more...



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership