attribution-model



3 Tips For Measuring Marketing’s Impact On Sales Revenue

Written on
September 16th 2013
Author
Dave Kart

ADOTAS — “The discipline of marketing is a science. As a science, it must be measured.” When I first read “The End of Marketing as We Know It” more than a decade ago, the words of legendary marketer and former Coca-Cola CMO Sergio Zyman had a huge impact on my view of marketing. In ... more...

Attribution: What to Expect When You’re Expecting ROI

Written on
February 22nd 2011
Author
Mark Hughes

ADOTAS – When my wife was first pregnant, she bought the book, “What to Expect When You’re Expecting.” We were new to this journey, and wanted to know exactly what this answered for over 15 million people: what to expect. And as online advertisers, agencies and publishers leap into this year ... more...