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IAC Drops DoubleClick, Picks Up Atlas

Written on: August 6th 2007
Author: Editor

Atlas, a division of aQuantive has announced a contract that will span several years with IAC Advertising Solutions. Atlas will provide ad serving technology for many of the IAC businesses, which was previously done by DoubleClick. However the deal has been said to have been in the works long before [...] more...

vComm Continues Contextual Revolution

Written on: July 3rd 2007
Author: Editor

Broadband Enterprises is joining the contextual advertising trend with the launch of vComm, a platform that will allow advertisers and publishers to exchange contextually relevant video ad inventory. Advertisers can purchase contextually relevant video ad inventory through AdSense, and publishers can monetize text and video based content. While several other companies [...] more...

Atlas Releases AdManager, Version 10

Written on: March 27th 2007
Author: Editor

Digital marketing company Atlas has released the newest version of its AdManager system designed to help advertisers generate additional revenue from underused impressions. AdManager version 10 includes a better dashboard so publishers can manage their income streams at a glance, see which campaigns are about to expire and which ones are [...] more...

Atlas Snaps up Accipiter

Written on: December 12th 2006
Author: Editor

Atlas, the technology division of digital marketing company aQuantive, has forked over $30.3 million for ad technology company Accipiter, whose AdManager platform serves clients in more than 20 countries around the globe. The acquisition gives aQuantive additional behavioral targeting technology for both display and text ads that functions across multiple [...] more...

Atlas Goes In-Stream

Written on: November 1st 2006
Author: Editor

Marketing technology provider Atlas, an aQuantive company, has launched Atlas In-Stream Video, a platform to inject online advertising into web-based streaming video and round out the full range of banner, search and rich media advertising services already provided by the Atlas Digital Marketing Suite. The new service lets marketers and publishers [...] more...

Atlas Forms Video on Demand Ad Alliance

Written on: July 13th 2006
Author: Editor

Digital marketing company Atlas today announced a partnership with on-demand technology firm Concurrent and its softward-based subsidiary Everstream to integrate their respective technologies in order to market an end-to-end Video On Demand (VOD) advertising campaign management and measurement solution. Together, the companies will integrate Atlas On Demand’s automated campaign management technology [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...