Adotas

Where media buyers start online





association-of-national-advertisers



Litvack Hire May Spell D-o-o-m for Google

Written on
September 9th 2008
Author
Kathleen

ADOTAS – The U.S. Justice Department is sending Yahoo and Google a not-so-subtle signal with the hiring of lawyer Sanford Litvack. He’s reportedly been brought on board to challenge the Google/Yahoo online ad partnership – a deal that’s come under increasing scrutiny of late from legislators and the Association of [...] more...

ANA Just Says “No” to Google/Yahoo Ad Deal

Written on
September 8th 2008
Author
Kathleen

ADOTAS – The Association of National Advertisers has formally expressed their displeasure with the Google/Yahoo ad deal. The agreement – under which Yahoo would run Google ads on certain Web pages to generate higher revenue than it could with its own ads — was finalized earlier this year. The deal [...] more...



  • Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?

    View Results

    Loading ... Loading ...

Latest News

News Archive

Spotlight

Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...



Adotas Partnership