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Blinkx Launches New Tool To Rev Revenue

Written on: July 16th 2008
Author: Kathleen

ADOTAS – Video search engine blinkx has unveiled a new tool to boost ad revenues. The product, Red Label, is billed as a complete, flexible solution that helps customers harness the Video Web and capitalize on the online video ad market. Basically, blinkx will sell its search engine to third parties. [...] more...

Hitwise: Google Rocking Search Stats

Written on: June 10th 2008
Author: Kathleen

ADOTAS – Hitwise has just released search numbers for May. Google accounted for 68.29% of U.S. searches; Yahoo raked in 19.95%; MSN 5.89% and Ask.com 4.23%. The remaining 41 search engines accounted for about 1.63% of domestic searches. Google’s search share was up 0.39% from April, while Yahoo’s dropped 0.33%, MSN’s [...] more...

New IAC’s Ad Revenue Up Thanks to Google

Written on: May 1st 2008
Author: Kathleen

ADOTAS – While IAC/InterActiveCorp.’s net income was down by 13% to $52.8 million in the first quarter, the “New IAC” as it would be called after its spinoff, was up 22% to $392 million. Media and advertising revenue drove the spike: at the New IAC, ad/media revenue grew by 28% to [...] more...

IAC’s $369.9M Loss May Cause Firm To Breakup

Written on: February 6th 2008
Author: Editor

The IAC/Interactive Corp. posted a Q4 loss and stated that write-downs and decreased consumer spending at the entertainment unit could justify breaking the company up into five separate firms. The net loss posted by the company came to about $369.9 million or $1.31 a share. This is compared to a net [...] more...

Shake-Up At Ask: CEO Takes Off

Written on: January 10th 2008
Author: Editor

CEO of Ask.com Jim Lanzone has announced that he is leaving the company in a management shake-up at the company. Jim Safka, former CEO of Match.com, will take over the position according to The Wall Street Journal. Scott Garell, who is CEO of IAC Consumer Applications & Portals, will take on [...] more...

Ask And Microsoft Come Together

Written on: July 17th 2007
Author: Editor

Ask and Microsoft have joined forces to offer small businesses using Microsoft Office Live, keyword advertising access to MSN and Live Search properties, as well as Ask Sponsored Listings from Ask.com. Office Live adManager beta search advertising service will have the inclusion of the Ask listings. Michael Schultz, U.S. business and [...] more...

Universal Search By Google Has Online Ad Industry Buzzing

Written on: May 18th 2007
Author: Editor

The goal of universal search according to Google is relevance to the search user. However, the changes also will create new opportunities, particularly for brand advertisers. The universal search model, currently in its early stages, will present search results in a much more integrated manner than before. Depending on what users [...] more...

Ask.com Unveils Mobile Search Tools

Written on: October 12th 2006
Author: Editor

No longer content playing underdog to the big 3 search providers, Ask.com today introduced a search engine for mobile phones, which the company says will offer a streamlined design that gives mobile users faster access to information. While the move outside of the search box and into the wireless space prompted [...] more...

Ask Sponsored Listings Reborn with Version 2.0

Written on: October 2nd 2006
Author: Editor

Ask.com has launched a version 2.0 of Ask Sponsored Listings that offers new features to search marketers and partners. The original Ask Sponsored Listings launched just over a year ago and has received a variety of feedback from advertisers. The Version 2.0 is intended to simplify the management of marketing campaigns [...] more...

Ask.com Feeds the Needs of RSS Readers, Bloggers

Written on: June 1st 2006
Author: Editor

Ask.com today announced its plans to launch a new blog and RSS feed search, which will be available both on Ask.com and IAC’s Bloglines Web-based feed reader. The blog search feature is just the latest tool on the newly redesigned and rebranded Ask.com. The new search results could impact traffic to [...] more...

Spotlight

HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...