artificial-intelligence



TransUnion and Rocket Fuel Partner to Enable AI-Powered Online/Offline Marketing Initiatives

Written on
April 22nd 2014
Author
Press Release

CHICAGO, April 22, 2014 (ADOTAS) – TransUnion and Rocket Fuel, a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced a partnership to boost return on investment (ROI) for financial institutions’ advertising initiatives. This partnership will enable financial services companies to improve advertising success and better ... more...

Rocket Fuel Lets You Choose Your Charity, Issues EOY Infographic

Written on
December 20th 2013
Author
Adotas

ADOTAS — As we wrap up 2013 and head into the holiday season, the people at Rocket Fuel asked us to share the following updates: 1. Rocket Fuel is donating $100,000 to the charity of your choice: Rocket Fuel selected organizations to donate to based on values including health, the planet, children, education, digital ... more...

EXCLUSIVE: How Multichannel Saved Multiplaz Over $200K Using a New Method for Fighting Ad Fraud

Written on
December 18th 2013
Author
Richard L. Tso

ADOTAS – Automation is redefining the ad industry, but a primary concern for advertisers is relying on computer algorithms to determine the best placement for ads online. With ad fraud and botnet traffic on the rise, some ad networks are rife with questionable websites that may appear to yield high ... more...

Rocket Fuel Ranked No. 1 Fastest Growing Company on Deloitte’s 2013 Technology Fast 500

Written on
November 13th 2013
Author
Press Release

REDWOOD CITY, Calif., November 13, 2013 (ADOTAS) – Rocket Fuel Inc. (NASDAQ: FUEL), a leading artificial intelligence (AI)-powered programmatic media-buying platform for digital marketers, today announced it ranked No. 1 on Deloitte’s Technology Fast 500(TM), a ranking of the 500 fastest growing technology, media, telecommunications, life sciences and clean technology ... more...

The Future CMO: Storyteller, Technologist, Behaviorist

Written on
September 10th 2013
Author
Debi Kleiman

ADOTAS – I have my finger on the pulse of what’s happening in marketing right now, but I’m also always thinking about what’s around the corner and wondering about the future of marketing too. One aspect in flux is the changing role of the CMO. It is becoming far more ... more...

Leveraging Artificial Intelligence to Reap the Rewards of Big Data Advertising

Written on
January 31st 2013
Author
Eric Porres

Luxury marketing executives know reaching the right audience is critical to marketing success. Campaigns must reach and “speak to” high-income, luxury-minded, brand-conscious consumers, instead of just reaching mass-market audiences like other brands. That’s why it’s so important for luxury brands to embrace “Big Data” advertising – analyzing every bit of ... more...

Rocket Fuel Enters Japanese Market via Strategic Alliance with Dentsu Subsidiary

Written on
October 18th 2012
Author
Press Release

REDWOOD CITY, CA (October 18, 2012) – Rocket Fuel, the leading provider of artificial intelligence advertising solutions for digital marketers, today announced it will expand into Japan via a strategic alliance with cyber communications inc. (cci), Japan’s largest digital marketing company and a wholly-owned subsidiary of Dentsu. Fueled by explosive ... more...

Silicon Valley Startup Resurrects Reagan to Pitch New Tech

Written on
August 28th 2012
Author
Mike Daly

A new Silicon Valley tech company has reanimated President Ronald Reagan to demonstrate its cloud-based artificial intelligence (AI) video software. Seyyer Inc., launched by CEO and founder Behrooz Rezvani, Ph.D, offers users the first customized, cognitive video realization (CVR) platform built to easily create massive amounts of individualized, authentic video content, ... more...