ari-brandt



MediaBrix Brings Sound and Haptics to In-App Mobile Branding Ads

Written on
December 18th 2014
Author
Adotas

MediaBrix announced today its plan to apply sound and haptics to in-app mobile branding ads. This new functionality will be added to the company’s Breakthrough Moments™ (BTMs™) product suite to boost brand awareness and campaign performance in mobile ads for brands. “For all its promise, mobile ad technology isn’t utilizing mobile device hardware ... more...

During the Emotionally Driven Holiday Season, Ensure Your Mobile Ads Elicit a Positive Response

Written on
December 8th 2014
Author
Ari Brandt

The stress of shopping, the joys of seeing your family—people are on an emotional rollercoaster during the holidays, which can be a great time for creating memorable people-to-brand connections. Whether we admit it or not holiday television commercials create a sense of nostalgia that pulls at our heartstrings and inspires ... more...

Today’s Burning Question: Reaction to the MRC’s Ad Viewability Decision

Written on
April 2nd 2014
Author
Mike Daly

ADOTAS — Earlier this week, the Media Rating Council (MRC) announced that it has lifted its advisory on Viewable Impressions for display advertising, giving a green light to the industry to begin transacting on the new metric for the first time. In collaboration with the IAB’s Emerging Innovations Task Force, ... more...

MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
March 12th 2014
Author
Press Release

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game ... more...

MediaBrix Delivers the First Emotional Targeting Advertising Solution to the Windows Ecosystem

Written on
October 23rd 2013
Author
Press Release

NEW YORK, October 23, 2013 (ADOTAS) – MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology to the Windows ecosystem. Through this extension, app and game developers can now engage a single ad ... more...

Today’s Burning Question: IAB Internet Advertising Revenue Report (Pt. 2)

Written on
April 17th 2013
Author
Mike Daly

ADOTAS (Second of two parts) – Today, we’re asking our esteemed panel of thought leaders the following Burning Question: “What are your thoughts about Tuesday’s IAB announcement that digital advertising revenues climbed to a milestone high of $36.6 billion in 2012?” Here’s how they’ve responded: “These revenue numbers are incredible and a ... more...

Today’s Burning Question: The Atlantic’s Sponsored Scientology Story Debacle

Written on
January 18th 2013
Author
Mike Daly

Today’s Burning Question from Adotas is: ”What can be learned from The Atlantic’s Scientology Sponsored Story debacle?” Here’s how our industry contacts weighed in: “The fact that there is so much internal and external strife at The Atlantic about native ads is not surprising. Ads that appear as content, such as native ads, ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...

Survey: Digital, Social and Mobile Advertising Appearing as Content Can Be Damaging to Brand Trust

Written on
November 5th 2012
Author
Press Release

NEW YORK (November 5, 2012) – MediaBrix, the only end-to-end, in-app social and mobile advertising solution for Fortune 500 marketers, commissioned Harris Interactive to survey U.S. online adults in October 2012. This survey focused on the perceptions about ads that attempt to appear as part of the content in any medium, ... more...

Smartclip Gets New Name (MediaBrix), New Chief (Brandt)

Written on
May 9th 2011
Author
Gavin Dunaway

ADOTAS – On today’s edition of “Extreme Makeover: Online Advertising Edition,” Smartclip changes its name, re-calibrates its industry focus and installs a new captain at the helm. You’ll be stunned by the transformation, if you even recognize the former video ad network. As SmartClip has decided to re-foucus its business on ... more...