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arbitron



On-Demand Media Consumption on the Rise

Written on
May 18th 2006
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Arbitron/Edison Media Research released a study yesterday highlighting the spike in On-Demand media consumers in the past year. The study found that the percentage of Americans, ages 12 and older, who are heavy On-Demand media users increased from 11 percent in January 2005 to 21 percent in January 2006. [...] more...