aquantive
Rosy Future Predicted for Small Ad Networks
ADOTAS — Smaller ad networks have a unique opportunity to drum up extra revenue, according to media investment bankers, DeSilva+Phillips, who released released a white paper on the subject today. The paper analyzes the online advertising network business from an M&A perspective in light of Google’s $3.1 billion acquisition of DoubleClick. DeSilva+Phillips [...] more...
EU Likely To Give Google/DoubleClick Merger the Green Light
ADOTAS – Bust out the champagne because the wedding’s on! Google Inc. is finally getting the European Union regulators’ blessing to take over ad firm DoubleClick Inc., according to widespread reports. The regulators have long been expected to approve the $3.1 billion merger – in January, the European Commission abstained from [...] more...
2007 In Review – We Came, We Saw, We Conquered!
As 2007 wraps up, many people are reading and writing their yearly assessments of who did what, and what shook the industry up as well as what’s going to shake the industry up in the year to come. So let’s do this. 2007 certainly didn’t lack for momentum. The global spend [...] more...
Closing Time: Microsoft Closes aQuantive
After months of anticipation, the deal between Microsoft and aQuantive has finally closed. Now that the papers are signed and money is squared away, the ad division of Microsoft will be divided into three groups. Kevin Johnson, president of Microsoft’s online platform and service groups will oversee the heads of all [...] more...
Microsoft And AQuantive Together At Last
Yesterday, shareholders of aQuantive approved the purchase by Microsoft which is now expected to close in a matter of days. Over 58 million shares were voted into approval of the 79 million shares being bought for an 85% premium. Once closed, it will be the largest acquisition in Microsoft history, paying [...] more...
IAC Drops DoubleClick, Picks Up Atlas
Atlas, a division of aQuantive has announced a contract that will span several years with IAC Advertising Solutions. Atlas will provide ad serving technology for many of the IAC businesses, which was previously done by DoubleClick. However the deal has been said to have been in the works long before [...] more...
The Verdict Is In: Microsoft And aQuantive Walk Down The Isle
The highly publicized $6 billion Microsoft purchase of online ad company aQuantive cleared an antitrust regulatory hurdle last week and moved a huge step closer to being completed. The Hart-Scott-Rodino Antitrust Improvements Act requires companies proposing to merge to allow U.S. regulators up to 30 days to scrutinize the deal. Microsoft [...] more...
FTC Keeps Acquisitions In Check
The Federal Trade Commission (FTC) is working overtime these days with the investigation of Google’s acquisition of DoubleClick and now, the additional investigation of two other major deals. Microsoft’s $6 billion acquisition of aQuantive and Yahoo!’s $680 million spending on the other 80% of Right Media it did not own are [...] more...
Insight From aQuantive’s Brian McAndrews
At the first-ever Digital Conference in New York, hosted by American Association of Advertising Agencies, Brian McAndrews was the center of attention. His company, aQuantive just sold to Microsoft for $6 billion and everyone wanted to hear what the man had to say. During a Q&A, McAndrews said that a deciding [...] more...
Microsoft Has Sour Grapes: Tattles on Google To Regulators
Two days after Google and DoubleClick had struck a deal, Microsoft General Counsel Brad Smith called for regulators to give the deal a hard look. On the Sunday following the announcement of the Google/DoubleClick merger, Microsoft’s General Counsel made the following statement:“This proposed acquisition raises serious competition and privacy concerns [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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