aptimus
Phoenix Spreads Wings: Apollo Acquires Aptimus
Apollo Group, who is the operator for University of Phoenix, announced yesterday that it will be buying ad network Aptimus for an estimated $48 million which translates to $6.25 a share. With Aptimus, Apollo’s reach will only increase. They are already considered one of the biggest online advertising spenders and consistently [...] more...
Aptimus Buys High Voltage Interactive
The Aptimus online ad network has announced the purchase of High Voltage Interactive, a provider of online marketing for recruitment and enrollment in the higher education field. Aptimus specializes in point-of-action advertising, and the acquisition of High Voltage gives it a leg-up in the education market. Aptimus believes that High Voltage’s [...] more...
In the Ever-Changing World of Targeting, What is an Advertiser to Do?
There has been a lot of buzz lately about behavioral targeting and its far-reaching implications in the online ad world. A few weeks ago, I covered behavioral and demographic targeting technology launched by Aptimus, Inc. These enhancements offer web advertisers targeted, qualified leads that focus on different audience segments. [...] more...
Aptimus Enhances “Point-of-Action” Network with New Channels
Aptimus announced today the launch of ten targeted channels to further expand and enhance its “point-of-action” online advertising network. On the heels of the release of Aptimus’ recent enhanced behavioral and demographic targeting technology, each channel consists of category-leading websites that are grouped by content to help advertisers reach highly [...] more...
Aptimus Steps Up Behavioral, Demographic Targeting
Aptimus, Inc. today unveiled its enhanced behavioral, demographic testing and real-time Call Confirm phone verification capabilities. These enhancements allow Aptimus to better serve web advertisers by generating targeted, qualified leads. Although search giants Google and MSN have already rolled out site demographic targeting technology, Aptimus’ abilities differ in that they can [...] more...
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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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