apptera
Apptera Rakes in $10.5M, Appoints Former Yahoo Exec to Board
ADOTAS – Mobile ad gurus Apptera have closed a $10.5 million round of financing. Lightspeed Venture Partners, Alloy Ventures and Walden International led the round. Apptera also announced that David Karnstedt, previously a senior executive at Yahoo, joined its board of directors. The new investment will be used to fuel growth [...] more...
Calling All Ads: Apptera Joins With eBay
Apptera, the former speech recognition company, has announced its launch of voice ads that are matched up to eBay’s mobile auction notices. The ads will be placed by Apptera using an ad exchange. The company has created a service that allows marketers to implement relevant ads during the phone calls eBay [...] more...
CA Gets It For Free From Apptera’s MobileAds
Today Apptera announced that its MobileAd Technology will power the ad serving capability within the expansion of AT&T’s new ad-sponsored directory assistance service. AT&T has been doing controlled trials of the service in three cities and has now extended the testing, making the service available to the entire state of [...] more...
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Mobile to the RescueADOTAS EXCLUSIVE — The industry is still wary about mobile advertising — does it work, how significant is the ROI [...] more...
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- CES Revelations January 8th 2009 ADOTAS — No earth shattering news at CES, but here [...] more »
- Microsoft Snatches Verizon and Dell January 8th 2009 ADOTAS — Microsoft signed deals with Verizon and Dell, as [...] more »
- Small Businesses Battered January 8th 2009 ADOTAS — The pain caused by the spiraling economy may [...] more »
- Microsoft - Again - Rejects Yahoo Bid January 8th 2009 ADOTAS — Steve Ballmer, once again, says that there is no [...] more »
- Apple Of My Eye…and OS January 8th 2009 ADOTAS — Apple might be dealing awkwardly with Steve Jobs’ [...] more »
- Email Marketing January 8th 2009 ADOTAS — Erick Mott, communications director for Lyris, gives some [...] more »
- UGO Entertainment Buys 1UP January 7th 2009 ADOTAS — UGO Entertainment, a unit of Hearst Corporation, is [...] more »
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- Honesty Is A Great Marketing Policy January 7th 2009
- Interactive Advertising Cometh January 6th 2009
- Fighting Fraud and Saving Money January 5th 2009
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