appssavvy



Today’s Burning Question: WhatsApp with Facebook?

Written on
February 20th 2014
Author
Mike Daly

ADOTAS — Yesterday, Facebook announced it will acquire mobile messaging platform WhatsApp for $19 billion in cash and stock. Today we asked our esteemed panel of industry leaders and experts what the deal means for Facebook and the mobile ad industry as a whole. Here’s how they responded: “There are ... more...

Study: Mobile Ads with Transition Screens Increase Engagement Nearly 50%

Written on
January 28th 2014
Author
AdotasWire

NEW YORK, January 28, 2014  (ADOTAS) – appssavvy today announced new findings from its data that revealed engagement rates of full-screen mobile ad placements that include a transition screen, with a message recognizing the activity a user performed, increased 48.5 percent. appssavvy’s findings have led the company to launch two ... more...

Forrester Study: Apps Have Consumer Attention, But In-App Ads Have a Long Way to Go

Written on
October 8th 2013
Author
Richard L. Tso

ADOTAS – The mobile ad industry has gotten a bad rap as of late, with publishers struggling to deliver ads in just the right way without annoying consumers. It’s a delicate balance – inserting marketing messages into tiny ad units without completely overtaking the mobile experience. Emerging native ad solutions ... more...

Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has ... more...

Industry Leaders Offer Predictions for 2013 (Part 10)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   John Federman, CEO, Dailybreak “Brands who invested in social media with a desire to create participation at scale will begin to look to quantify a return on their investment.” “Creating social engagement and participation will become a significant part of every comprehensive media ... more...

Welcome Aboard: Executive Hires at Digitas, Unruly, AudienceScience, More

Written on
June 22nd 2012
Author
Brian LaRue

ADOTAS – As we do every week, we’ve scrolled through the ADOTAS editorial inbox for all the announcements of high-level industry hires we’ve received this week. Technology companies, agencies, major publishers — they’re all represented here. Congrats to all: • Social video advertising technology platform provider Unruly named Laura Gaffney its vice president ... more...

Welcome Aboard: Criteo, Appssavvy, R/GA & Signal

Written on
November 1st 2010
Author
Gavin Dunaway

ADOTAS – Retargeting specialist Criteo has loaded its new advisory board with heavy hitters, including Dan Ciporin, former chairman and CEO of Shopping.com; Greg Coleman, president of the Huffington Post; Ron Grant, former president and COO of AOL; and Jim Warner, former EVP at Razorfish. Twitter endorsement advertising network ad.ly has ... more...

appssavvy’s Social Marketing Pumps MTV Sitcom

Written on
August 4th 2010
Author
Gavin Dunaway

ADOTAS – A while ago, I flipped on MTV and much to my shock the channel was playing music videos. I believe it was 2 A.M., but I was still amazed — the staple of my alterna-teen days (How many times did I sing along to Soundgarden’s “Black Hole Sun” ... more...

Welcome Aboard: Industry Hirings

Written on
March 10th 2010
Author
Gavin Dunaway

ADOTAS – Yahoo! vet Cheryl Kellond has joined the management team at Panache, taking on the role of executive vice president. With 15 years in the industry, Kellond was previously vice president of advertiser product marketing. With the promotions of Calvin Wong to chief operating officer; Sushene Swenson to vice president ... more...

Whole Lotta Hiring Going On

Written on
January 13th 2010
Author
Gavin Dunaway

ADOTAS – As befitting that whole turning over a new leaf for the new year, my inbox has been flooded with hiring announcements. MySpace welcomed Shari Friedman as senior vice president of advertising sales — West. In June 2006, Friedman was hired by Fox Interactive Media to build the entertainment vertical ... more...