appsflyer



AppsFlyer Launches Real-Time App Tracking

Written on
December 14th 2015
Author
Adotas

AppsFlyer Gives App Marketers a Real-time Look at Install Campaigns with the Launch of Right Now AppsFlyer, a mobile marketing attribution analytics platform, announced that app marketers can now track the performance of install campaigns as they unfold with the launch of the company’s new real-time reporting feature, Right Now. Now ... more...

AppsFlyer & AppLovin: Mobile Video Ad Spend Has Nearly Tripled in 2015

Written on
October 30th 2015
Author
Adotas

In partnership, AppLovin and AppsFlyer took a look at data from over one billion devices worldwide and analyzed the growth of mobile video and how effective it is at retention for app installs globally and cross-platform. AppsFlyer U.S. General Manager is Paul Grueber (pictured left). Mobile video ads aid retention ... more...

AppsFlyer Integrates with Instagram Ads API

Written on
September 9th 2015
Author
Adotas

Facebook Mobile Measurement Partner measuring install campaigns on Instagram. AppsFlyer, a mobile marketing attribution analytics platform and Facebook Mobile Measurement Partner (MMP), announced that it can now track the effectiveness of mobile app install campaigns on Instagram. Launched in conjunction with Facebook’s new mobile app install program via Instagram, AppsFlyer’s platform-level ... more...

AppsFlyer Announces Multi-Touch Attribution Analytics

Written on
June 25th 2015
Author
Adotas

AppsFlyer Announces “Multi-Touch Attribution” Analytics To Reveal The True Impact Of Mobile Marketing Campaigns AppsFlyer, a mobile marketing attribution and analytics platform, announced the release of its new “Multi-Touch Attribution” tracking tool, the first solution to help application marketers track every source that contributed to a new user. Existing solutions ... more...

AppsFlyer Launches ‘AppsFlyer for Agencies’ Solution

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – According to a study by Ovum for the Internet Advertising Bureau (IAB), fewer than 50% of 300 surveyed leading US marketers use media buying agencies for their mobile advertising due to a lack of mobile expertise (see graphic at left). In order to enable ... more...

AppsFlyer Raises $7.1 Million in Series A Funding

Written on
March 5th 2014
Author
Press Release

NEW YORK, March 5, 2014 (ADOTAS)  – AppsFlyer, a leading mobile app measurement, attribution and analytics SaaS solution, has raised a $7.1M A Round from Pitango Venture Capital and from its current investor Magma Venture Partners. AppsFlyer is a leading mobile app tracking and campaign analytics SaaS platform that allows app developers, brands ... more...

Today’s Burning Question: Reaction to the ‘Facebook Home’ Announcement

Written on
April 5th 2013
Author
Mike Daly

ADOTAS – The burning question we posed to industry leaders today is: ”What is your reaction to today’s Facebook Android announcement?” Their responses are as follows: “Facebook continues to innovate at the intersection of social and mobile, redefining what it means to stay connected with friends and engaged with the apps you enjoy ... more...

Today’s Burning Question: Mobile Ad Revenue to Reach $11.4B?

Written on
January 23rd 2013
Author
Mike Daly

We asked industry leaders for their reaction to last week’s report from Gartner announcing that Worldwide Mobile Advertising Revenue is to Reach $11.4 Billion in 2013. Here’s what they had to say: “There’s a lot here that I agree with, particularly how search will grow and drive mobile revenue over the short term ... more...