NBC News’s iCue is built around hundreds of historical videos from the NBC News Archives. In addition to video, iCue includes games and activities correlated to courses in U.S. history, U.S. government and politics, and English language and composition, and more. Created by NBC Learn, the educational arm of NBC News, iCue stands for Immerse, Connect, Understand and Excel.

“iCue is a groundbreaking digital media platform that combines both social networking and gaming with compelling NBC News video content in a free, online collaborative learning environment for students and lifelong learners,” said Adam Jones, senior vice president of network development NBC News. “Extending iCue to the social networks space is the next logical step in its evolution. Our partnership with appssavvy and its strong and experienced sales team focused on contextually-relevant and out-of-the-box creative campaigns is exactly the relationship we need to bring iCue’s marketing potential to leading brands and agencies.”

appssavvy’s direct sales team is partnering with Sometrics’ one-two punch of analytics and ad-serving social intelligence. Developers working with Sometrics can opt to share with appssavvy basic analytic info about who’s using their apps and how, in a bid to boost developers’ ad revenue.

“There’s nothing like this out in the market right,” Chris Cunningham, founder and CEO of appssavvy told ADOTAS. “This tool allows agencies to garner data by just logging into to our dashboard and getting into specifics. Users can search by campaign really dig into details about who’s spending how much time on sports apps, media apps, etc.”

appssavvy has been working in the social media space for about a year, offering brands a host of options for getting their name out there from sponsored apps to customized apps to verticals.

Cunningham said that the scaleable data, with historical performance stats with data from the big networks Facebook, MySpace and others, provides agencies with the ammo to push buys in the social media space. “People are spending their time on social media,” he said. “Advertisers, after testing out a few different apps to see what works for them, should be allocating 2% to 3%, even up to 5% of their ad budgets on social media.”

appssavvy reaches an audience of more than 50 million unique users. Sometrics has more than 1,200 developers using its analytics tools across multiple social networks.