apps



JUICE Moblie Offers 100% Viewability for In-App and Mobile Web Ads

Written on
May 15th 2015
Author
Adotas

JUICE Mobile, a mobile ad tech firm, announced today that it will offer 100% viewability for both in-app and mobile web ads. This offer will apply to ads run via the company’s two proprietary ad tech platforms – Nectar®, a mobile programmatic direct platform, and Swarm, a mobile DSP. “We ... more...

How to Stop the Money Drain From Application Downtime

Written on
April 28th 2015
Author
Gail Gardner

“Between $1 to $2.5 billion [is] lost to application downtime a year” writes DevOps’ Alan Shimel in a post entitled The Real Cost of Downtime. Shimel highlights many more statistics from a report by AppDynamics. But what these stats don’t reveal is how much downtime is preventable through the simple ... more...

StartApp Hits 250 Million Monthly Active Users, 100K Integrated Apps

Written on
July 31st 2014
Author
Press Release

(ADOTAS) New York – StartApp (www.startapp.com), a mobile advertising platform, has announced that it now has 250 million monthly active users and 100,000 integrated apps. In honor of reaching this growth milestone, Globee Awards has recognized StartApp as a winner in its 2014 Fastest Growing Private Companies program. Gil Dudkiewicz, StartApp’s ... more...

ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

WATCH: TapSense Announces Support for Wearables, Including the Pebble Smartwatch

Written on
June 25th 2014
Author
Press Release

SAN FRANCISCO, June 25, 2014 (ADOTAS) – Today, TapSense, the leading independent advertising exchange, announces support for wearables, including the Pebble smartwatch apps. This new feature provides wearable app developers with an entirely new marketing channel, by allowing them to promote their apps directly through the TapSense exchange. It works by ... more...

Apple’s Latest App Crackdown: Why Ban Incentivized Video Ads?

Written on
June 18th 2014
Author
Si Shen

ADOTAS — Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised its ... more...

How Google Play Can Help Indie Game Devs — and Leapfrog Apple’s App Store in the Process

Written on
May 14th 2014
Author
Robert Weber

ADOTAS – Google recently introduced an important new rule prohibiting deceptive promotion of apps on Google Play. It’s great that Google is clamping down on spammy advertising. However, the new regulation doesn’t really address a core, underlying cause for the practice: broken app discovery. With more than two thirds of ... more...

Criteo Releases Complete Personalized Mobile Ad Solution

Written on
April 30th 2014
Author
Press Release

PALO ALTO, Calif., April 29, 2014 (ADOTAS) — Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced the global availability of a complete mobile advertising solution. As consumers continue to transition to tablets and smartphones like the iPad and iPhone, Criteo helps marketers deliver ... more...

Tapjoy Launches the nGen Platform to Help App Publishers Monetize More Effectively

Written on
March 17th 2014
Author
Press Release

SAN FRANCISCO, March 17, 2014 (ADOTAS) – Tapjoy®, Inc., a leader in mobile ad-tech and monetization, today announced the launch of the nGen™ Platform, an end-to-end suite of monetization and advertising solutions designed to help app publishers engage and monetize more users through targeted advertising and customized messages. Mobile apps ... more...

MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
March 12th 2014
Author
Press Release

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game ... more...