apps
Monthly Facebook Mobile Apps Users Are 300 Million Strong
ADOTAS – Around 40 percent of all active users of Facebook use Facebook mobile apps on a monthly basis, according to a recently released study by Benedict Evans, tallying the numbers for Enders Analysis. Monthly active users of Facebook mobile apps cleared 300 sometime over the last few days, the report [...] more...
Year-End Round-Up: Digital in 2011, Part 1
ADOTAS – 2011 was a year in which there was more change in technology than I can remember, some of it exceptionally surprising. Nokia and Microsoft, formerly arch rivals, joined forces — and somehow managed to deliver a Nokia phone armed with Windows Mobile 7 within nine months. HP bought, [...] more...
Tablet App Development: One for All, Not One by One
ADOTAS – Since the launch of the original iPad around two years ago, numerous manufacturers have entered the tablet market, mostly with fairly limited success. Various reports have highlighted that Apple currently commands around 80% of all tablet sales and Apple’s Q2 results saw the iPad overtake the Mac revenue [...] more...
IAB Releases API for Mobile Rich Media Standards
ADOTAS - The Interactive Advertising Bureau has released its first shot at a standardized API for mobile rich media that is compatible with a variety of vendor SDK. Version 1.0 of the Mobile Rich Ad Interface Definitions (MRAID) API provides a baseline set of function commands built to work with [...] more...
What’s Outside Facebook Is Inside Now
ADOTAS – You guys are never going to believe this, but Facebook wants you to share more. Here I thought CEO Mark Zuckerberg was going to come on stage last week at f8, shake his head dramatically and say, “Users, we’ve got too much of your personal information already — [...] more...
Is Facebook The Second Internet?
DM CONFIDENTIAL – The digital space moves so fast, that a notion of a set release schedule has become a foreign concept. It’s not like cars where you have not only different models, but each model has a model year. This suite of products offers the manufacturers a great chance [...] more...
Got Funds? Mobile Analytics Firm Apsalar Pockets $5 Million
ADOTAS – Mobile analytics and behavioral targeting specialist Apsalar grabbed $5 million during a Series A round led by Thomvest Ventures, with additional participation from Battery Ventures, DN Capital and existing investors. Thomvest Managing Director Don Butler will join Apsalar’s board of directors. Through its ApTimizer offering, Apsalar increased app developer revenue [...] more...
Mobile App Inventory Can Almost Absorb Online Display Demand
ADOTAS – With over 600,000 apps available for more than 350 million iOS and Android devices (and both figures continually moving upwards), it can’t be a surprise to hear that mobile app display inventory is booming. But the rate of incline is absolutely amazing: according to a new report from mobile [...] more...
Pharma Mobile Apps: Prescription for Boosting Success
Pharmaceutical marketers today are rushing to build mobile apps at a record pace. Since apps are relatively new for pharma, too often they’re merely the shiny, new toy every brand wants. However, a disciplined strategic approach can quickly boost the likelihood of success. App development across all industries has [...] more...
Content Delivery Gains Thrust With Limelight Accelerate
ADOTAS – So there’s five of us gathered around a few tiny tables in a noisy and crowded cafe near the Adotas office in midtown Manhattan – three Limelight Networks execs, one PR rep and little old me — discussing the content delivery network’s latest technological feat, Limelight Accelerate. I’m feeling [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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