apps



Tapjoy Launches the nGen Platform to Help App Publishers Monetize More Effectively

Written on
March 17th 2014
Author
AdotasWire

SAN FRANCISCO, March 17, 2014 (ADOTAS) – Tapjoy®, Inc., a leader in mobile ad-tech and monetization, today announced the launch of the nGen™ Platform, an end-to-end suite of monetization and advertising solutions designed to help app publishers engage and monetize more users through targeted advertising and customized messages. Mobile apps ... more...

MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
March 12th 2014
Author
AdotasWire

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game ... more...

Adknowledge Acquires Video Syndicator Giant Media

Written on
March 10th 2014
Author
AdotasWire

KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) — Adknowledge, Inc., the largest privately owned online advertising marketplace, announced today that it has acquired Giant Media, an industry-leading video ad platform. The purchase recognizes the explosive growth of video as an advertising vehicle that will enable advertisers and ... more...

Study: Consumers Want a More Personalized Mobile Home Screen

Written on
March 7th 2014
Author
Mike Daly

ADOTAS – New research from mobile analytics company Flurry shows noteworthy growth in the use of home screen personalization apps on Android devices (Flurry Analytics tracks 4,500 such apps). In fact, usage of these apps in Q1 2014 will surpass the entirety of their use in 2013. “Consumer behavior on mobile ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
AdotasWire

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...

Blurred Lines: Combining the First and Second Screens

Written on
February 5th 2014
Author
Robert Derow

ADOTAS – Television has long dominated the world of consumer advertising. That dominance has resulted in every other screen – computer, smartphone or tablet – fighting to be recognized as the second screen. Thanks to the proliferation of new devices, the second screen has emerged as a significant element in ... more...

Airpush and OpenX Partner to Launch Private Mobile Ad Exchange

Written on
February 3rd 2014
Author
AdotasWire

LOS ANGELES, February 3, 2014 (ADOTAS) – Airpush (www.airpush.com), ranked #2 on Forbes’ 2014 list of America’s Most Promising Companies, and OpenX (www.openx.com), one of the world’s leading providers of digital and mobile advertising technology, today announced a partnership to launch AirX, a major new private mobile ad exchange.  AirX combines OpenX’s ... more...

AdColony Surpasses $100M Annual Revenue Run Rate Less Than 3 Years From Launch

Written on
January 29th 2014
Author
AdotasWire

LOS ANGELES,  January 27, 2014 (ADOTAS) - AdColony, the leading mobile video marketing platform, today announced it has surpassed a $100 million annual gross revenue run rate, more than quadrupling 2013 revenue versus 2012. Further, the fourth quarter of 2013 marked the company’s tenth consecutive quarter of record revenue growth. AdColony ... more...

UberMedia Digital BCS Snapshot Highlights 2014 Marketing Imperatives

Written on
January 7th 2014
Author
AdotasWire

PASADENA, Calif., January 7, 2014 (ADOTAS) – UberMedia, based just blocks away from the final chapter of the college football BCS Bowl game in Pasadena, CA, today released its first UberInsights of 2014: a “Digital BCS Snapshot” that provides a quick view of  Florida State and Auburn fans’ mobile social behavior ... more...

Christmas Continues To Set App Download Records

Written on
January 3rd 2014
Author
Mary Ellen Gordon, PhD

ADOTAS – Connected devices have become part of our Christmas and Thanksgiving traditions. This marks a change from just a few years ago when smartphones and tablets represented exciting new additions to our lives that we couldn’t wait to unwrap, activate, and start filling up with apps. Flurry’s data showed another record-breaking level ... more...