apps



ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

WATCH: TapSense Announces Support for Wearables, Including the Pebble Smartwatch

Written on
June 25th 2014
Author
Press Release

SAN FRANCISCO, June 25, 2014 (ADOTAS) – Today, TapSense, the leading independent advertising exchange, announces support for wearables, including the Pebble smartwatch apps. This new feature provides wearable app developers with an entirely new marketing channel, by allowing them to promote their apps directly through the TapSense exchange. It works by ... more...

Apple’s Latest App Crackdown: Why Ban Incentivized Video Ads?

Written on
June 18th 2014
Author
Si Shen

ADOTAS — Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised its ... more...

How Google Play Can Help Indie Game Devs — and Leapfrog Apple’s App Store in the Process

Written on
May 14th 2014
Author
Robert Weber

ADOTAS – Google recently introduced an important new rule prohibiting deceptive promotion of apps on Google Play. It’s great that Google is clamping down on spammy advertising. However, the new regulation doesn’t really address a core, underlying cause for the practice: broken app discovery. With more than two thirds of ... more...

Criteo Releases Complete Personalized Mobile Ad Solution

Written on
April 30th 2014
Author
Press Release

PALO ALTO, Calif., April 29, 2014 (ADOTAS) — Criteo (NASDAQ: CRTO), a leading global technology company that specializes in digital performance advertising, today announced the global availability of a complete mobile advertising solution. As consumers continue to transition to tablets and smartphones like the iPad and iPhone, Criteo helps marketers deliver ... more...

Tapjoy Launches the nGen Platform to Help App Publishers Monetize More Effectively

Written on
March 17th 2014
Author
Press Release

SAN FRANCISCO, March 17, 2014 (ADOTAS) – Tapjoy®, Inc., a leader in mobile ad-tech and monetization, today announced the launch of the nGen™ Platform, an end-to-end suite of monetization and advertising solutions designed to help app publishers engage and monetize more users through targeted advertising and customized messages. Mobile apps ... more...

MediaBrix Launches In-Game Ad SDK for Intel’s Latest Platform

Written on
March 12th 2014
Author
Press Release

NEW YORK, March 12, 2014 (ADOTAS) — MediaBrix, the leading advertising and services platform for social and mobile games, today announces it is extending its proprietary emotional targeting and Breakthrough Moments™ (BTMs) technology as an in-game ad platform that natively supports Intel® Architecture. Through this extension, Android app and game ... more...

Adknowledge Acquires Video Syndicator Giant Media

Written on
March 10th 2014
Author
Press Release

KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) — Adknowledge, Inc., the largest privately owned online advertising marketplace, announced today that it has acquired Giant Media, an industry-leading video ad platform. The purchase recognizes the explosive growth of video as an advertising vehicle that will enable advertisers and ... more...

Study: Consumers Want a More Personalized Mobile Home Screen

Written on
March 7th 2014
Author
Mike Daly

ADOTAS – New research from mobile analytics company Flurry shows noteworthy growth in the use of home screen personalization apps on Android devices (Flurry Analytics tracks 4,500 such apps). In fact, usage of these apps in Q1 2014 will surpass the entirety of their use in 2013. “Consumer behavior on mobile ... more...

Webmoblink Launches RTB Exchange for Mobile and Online Advertising

Written on
March 3rd 2014
Author
Press Release

MIAMI, February 27, 2014 (ADOTAS) — Webmoblink, the leading global, independent and privately owned mobile ad network with a solid expertise in the LATAM and US Hispanic markets, have entered the programmatic exchange fray. Being the first mobile ad network to launch its own real-time bidding (RTB) marketplace for both mobile ... more...