appnexus



Build, Buy or Partner? A Difficult Question For A Rapidly Evolving Industry

Written on
January 2nd 2015
Author
Mike Seiman

The digital media space has experienced some dramatic paradigm shifts in the last several years, including the emergence of several game-changing technologies. Keeping pace with the sudden and rapid ascent of each new tool or technique puts competitors in the challenging position of feeling they must meet or better the ... more...

AppNexus Receives $25 Million Investment from WPP

Written on
September 22nd 2014
Author
Press Release

(ADOTAS) New York, NY, September 22, 2014 – WPP, Xaxis, and AppNexus announced today a strategic transaction that will augment AppNexus’ position as the industry’s largest independent ad technology company. Under the terms of the agreement, AppNexus will acquire Xaxis’ premium ad-serving technology, Open AdStream® (OAS), now known as Xaxis ... more...

AppNexus Announces Investment at $1.2 Billion Valuation

Written on
August 21st 2014
Author
Press Release

(Adotas) New York, NY – August 21, 2014 – AppNexus, the world’s largest independent advertising technology company, today announced that a large, Boston-based public equity and asset management firm has invested $60 million in the company, valuing it at $1.2 billion. With interest from other parties to invest up to ... more...

IAB U.K. Leads Group on Mobile Programmatic Trading

Written on
February 5th 2014
Author
Mike Daly

ADOTAS – Microsoft, Google and Flurry are among the companies represented in the Internet Advertising Bureau (IAB)  U.K.’s working group to address programmatic trading through mobile devices, which officially launches Feb. 18, according to The Drum (Glasgow, Scotland). The group seeks to promote awareness about the benefits of programmatic trading and provide ... more...

Blogshare: 11 Ad-Tech People to Watch in 2014

Written on
January 23rd 2014
Author
Mike Daly

ADOTAS – The Rayno Report has published a two-part article titled “Eleven Ad-Tech Visionaries.” The list was compiled by guest contributor and industry veteran Corey Kronengold. “With dozens of startups and now several larger players, including Google, it’s a competitive industry,” Kronengold writes.“It’s hard to keep track of the players, ... more...

Study: Programmatic Media Buying Being Held Back By Ad Creative

Written on
January 23rd 2014
Author
Press Release

NEW YORK, January 22, 2014 (ADOTAS) – The results of an in-depth special report examining the critical need for an automated solution to the problems of scalability and lack of diversity in display ad creative chronicle the rise of programmatic, highlighting how it has enabled the media buying side of ... more...

VisualDNA Integrates with Adap.tv, Advertising.com, DataXu, Krux & Rocket Fuel

Written on
December 12th 2013
Author
Press Release

LONDON, December 12, 2013 (ADOTAS) – Audience insights company VisualDNA has completed the integration of its data with five new technology platforms; Adap.tv and Advertising.com (both part of AOL Networks), DataXu, Krux and Rocket Fuel. The partnerships will increase the availability of VisualDNA data for advertisers and publishers as the market ... more...

Media Consolidation Is Revolutionizing Marketing

Written on
December 9th 2013
Author
Jeremy Bloom

ADOTAS — In early October, Nissan announced that it had signed a new three-year contract with Omnicom Group, which will launch a new global agency unit to centralize all its marketing. This was a very smart move by Nissan, a big win for Omnicom and substantiating news for anyone who ... more...

AFAIK: WhitePages, AppNexus, Evolve Media, DG MediaMind, Tencent, TapSense

Written on
June 6th 2013
Author
Mike Daly

ADOTAS – Here are all the latest moves and shakes from industry movers and shakers: WhitePages today announced that Jason Eglit (pictured) has joined its executive team as chief financial officer. He most recently served as principal at Bayside (H.I.G.) Capital, where he led investments across a variety of sectors, including retail ... more...

Network Advertising Initiative Announces 2013-2015 Board of Directors

Written on
June 5th 2013
Author
Press Release

WASHINGTON, D.C. (ADOTAS) — The Network Advertising Initiative (NAI) today announced its 2013-2015 Board of Directors and new Executive Committee. Douglas Miller, Global Privacy Leader, AOL Inc., will serve as board chair. The entire Board of Directors, comprised of 12 member-elected privacy and digital media veterans, will work closely with ... more...