appnexus
Forrester’s SSP Report Released
ADOTAS – Forrester Research issued its long-awaited Forrester Wave Report on sell-side platforms today. (This announcement comes three weeks after the research firm released its 2011 report on demand-side platforms.) According to a statement from Forrester, the company applied 34 criteria to the platforms it looked at, including current offering, strategy [...] more...
Quick Hits: Cognitive Match and Adnetik Hook Up, NeverBlue Introduces Day-Parting
ADOTAS – Dynamic creative targeter Cognitive Match has partnered with AdNetik to bring its real-time dynamic creative solution to impression by impression buying on AdNetik’s Audience Investment Management platform. Last week Cognitive Match incorporated eXelate’s audience data into both its dynamic creative preparation and hybrid audience- and contextual-based targeting. • Lead-gen network [...] more...
MediaOcean: So Wrong, Yet So Right!
ADOTAS - A “platform” is a system that can be programmed and therefore customized by outside developers — users — and in that way, adapted to countless needs and niches that the platform’s original developers could not have possibly contemplated, much less had time to accommodate. – Marc Andreessen, 2007 Last [...] more...
The New Display Ecosystem, Part I: A Few Words on HYPE
ADOTAS – It’s been four years since I wrote one of my most popular series of blog posts of all time — “The Ad Exchange Model” (part 1, part 2 and part 3). Since then a lot has happened. A whole slew of three letter acronyms has appeared: DSP, SSP, [...] more...
AppNexus Powers Ybrant’s Facebook Quality Control Center
ADOTAS – Facebook’s Platform Terms for Advertising Providers, introduced last December, made news in the tech world for the companies that refused to agree to them — namely, Google AdSense. Facebook began ordering developers to drop non-complying ad providers, though the social network insisted it didn’t single out any providers. These [...] more...
Quick Hits: The End of Tax-Free Internet Sales?
After Easter recess, Senator Richard Durbin (D-Ill.) is planning to introduce the Main Street Fairness Act (groan), which would open up all Internet sales to state sales taxes. At Cnet, Declan McCullagh explains why the logistics of such a move would be frightening. Pay-per-call specialist Marchex has laid down $62.5 million [...] more...
Technorati Drafts AppNexus for Private Exchange
ADOTAS – As comScore’s 13th largest media entity in the U.S., Technorati is the latest major online publisher to jump on the private exchange train, but there’s an interesting twist — Technorati also runs a social media network stretching more than 1,500 blogs. The private exchange, built by AppNexus, will open [...] more...
AppNexus and Tumri Merge RTB and Dynamic Creative
ADOTAS – It was only a matter of time before dynamic creative and real-time bidding stopped flirting and finally hopped in the sack. Tumri and AppNexus have got it on to build a “creative plus media bidding” feature for users of AppNexus’ RTB platform. AppNexus’ integration with Tumri Ensemble will allow ad [...] more...
TRAFFIQ Builds Itself a Trading Desk
ADOTAS – Two is usually better than one, so why not install two ways of media buying in a single display platform? TRAFFIQ just opened up its Trading Desk for duty, offering clients a single platform for both guaranteed display and real-time audience buying. Platform users will be able to [...] more...
Got Funds: AppNexus Brings Home $50 Million
ADOTAS – Longtime client Microsoft joined existing investors in injecting $50 million into real-time bidding platform AppNexus during a Series C round of financing. Additional participants Venrock, Kodiak Venture Partners and First Round Capital had previously invested in the Series B round; AppNexus’ total venture funding is $65.5 million. “We view [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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