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Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships
ADOTAS — Strong marketing strategies attract attention and build the brands we know. Good marketing practices bring in valuable partners and new customers. Both approaches encourage existing customers to deepen their commitment to a brand. But marketing alone doesn’t drive a business. If something goes wrong in the behind-the-scenes machinery [...] more...
Today’s Burning Question: Impact of Google I/O Announcements?
ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs [...] more...
Music Industry in a Tailspin: Will Streaming Music Services Ever Turn a Profit?
ADOTAS – It’s been over a decade since the first iPod emerged on the scene, disrupting the music industry and prompting the inevitable shift towards digital. When it was first introduced, this pocket-sized music player went head-to-head against the now legacy playback formats that previously dominated the recording industry, including [...] more...
Adotas Poll: IDFA a Good Long-Term Solution
ADOTAS – In last week’s poll, we asked our readers: “Is Apple’s switch from UDID to IDFA a good long-term solution?” Here’s the final tally: Yes (93%) No (7%) This week’s poll question is: Which video ad company’s IPO would draw the strongest response! Tremor Video YuMe Adap.tv Got an opinion? Respond via the Voter Booth on the lower [...] more...
The Rise and Fall of the UDID
ADOTAS — For a while, the UDID (unique device identifier) was an accidental hero: a mundane developer’s tool that became the single, most important ad tracking tool for iOS. The UDID was never supposed to be such a prominent player in mobile marketing. But as the iPhone’s popularity soared, advertising dollars [...] more...
Infographic: How Anticipation for 4 Smartphones Met Reality
ADOTAS – Thanks to Apple, the launch of every new generation in mobile phones has become an event. First a theatrical press conference, then a period of anticipation, finally the product in the hands of consumers and reviewers. It’s a hype cycle orchestrated by the marketing departments followed by a [...] more...
RIP, UDID: Is IDFA the Long-Term Solution?
ADOTAS – As of today, Apple will no longer be accepting new apps, or updates of apps, that use the UDID, or Unique Device Identifier, of an iOS device to collect user information for targeted advertising. The change was officially announced by Apple on its Developers page on [...] more...
Blogshare: 5 Tips for Using Twitter to Boost Sales
ADOTAS (via PRWeb) – According to Simply Measured, 97 percent of brands use Twitter. This stat clearly illustrates the importance companies place on Twitter for their marketing efforts. It’s also a good reminder on how all businesses — regardless of size — can benefit from it. “Twitter will go down in history [...] more...
Adobe Mobile Benchmark Report: Apple iOS Reclaims its Dominance
ADOTAS — With its smooth touch screen and mobile optimized browser, iPhone became the preferred smartphone for surfing the web soon after its launch, and remained that way until the middle of 2010 when Android phones surpassed iPhones. However, since being offered on the Verizon network in February 2011, the [...] more...
Facebook Home: Fancy New App, or Tipping Point for the Internet?
ADOTAS – Facebook, Google and Apple are preoccupied with one key ambition: to become the dominant interface between people and the Internet. It’s the same thing the ISPs warred over before people started setting their home screen to Google. Now, with the mobile interface destined to become the key access [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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