apple
Rumor: Apple to Release Two Versions of iPad in January, Or Else It Won’t
ADOTAS – It’s the second-to-last business day of the year, and as such, it’s natural for our imaginations to wander a little. Like, for example, what if Apple were set to drop two versions of the iPad 3 on Jan. 26 at the unofficial Apple fan convention Macworld iWorld? What [...] more...
Tapjoy Re-Emerges as App Discovery Network
ADOTAS – In attempt to enforce some kind of app purity system back in April, Apple decided to ban pay-per-install incentives from its app ecosystem after a bunch of apps that had rocketed up the App Store rankings. This took a huge chunk out of mobile ad network Tapjoy’s business, so it’s not [...] more...
The Importance of Distinguishing Features in Online Branding
ADOTAS – While we were writing some blogs at SocialNuggets, we thought of adding thumbnails of various tablets. Then started our search on Google and Yahoo! for images of various tablets. What we found was an utter lack of branding in the tablet marketplace — except in the case of [...] more...
Steve Jobs and the Visionary Dilemma
DM CONFIDENTIAL – At some point in the future, October 5 will be called Steve Jobs Day, and millions around the world will go to work in jeans and a black turtleneck in memory of a man that less than 0.0000001% of the population ever met but seemingly 99% of [...] more...
Steve Jobs Can’t Mold This Stage Anymore
ADOTAS – Right as Portishead sprinkled the final notes of “Sour Times” (“’cause nobody loves me… Not like you do“), a bearded patron of the Hammerstein Ballroom show stood up and demanded the attention of the second balcony audience. “Excuse me, ladies and gentlemen,” he said, “Steve Jobs has died.” Most of [...] more...
Apple iOS5 and the Power of the Push
ADOTAS – Push notifications are about to really take off, and make a lot more sense. That is the power of Apple. But what will happen first? The medium will gain momentum with the debut Apple’s iOS5, because the system’s new notification center makes push messaging more consumer friendly on iOS [...] more...
Does Tim Cook Possess the ‘Art of Logic’?
ADOTAS – Since the announcement of Steve Jobs’ departure from Apple, many stories have done the rounds analysing Tim Cook’s skill set and suitability as leader of one of the highest-profile companies of the century. While nobody would deny that Apple has an incredible design and product team in place, the [...] more...
Is Facebook The Second Internet?
DM CONFIDENTIAL – The digital space moves so fast, that a notion of a set release schedule has become a foreign concept. It’s not like cars where you have not only different models, but each model has a model year. This suite of products offers the manufacturers a great chance [...] more...
More Than Satisfied: Emotionally Connecting With Consumers
ADOTAS – For years now, marketers have been obsessed with customer satisfaction, to the great benefit of the American consumers. But while companies have profited from the increased attention to quality and service that comes with an emphasis on “satisfying” customers, satisfaction has become commoditized, particularly in mature industries like [...] more...
Mobile Targeting: Buying Audiences Without UDIDs
ADOTAS – Apple has quickly and undoubtedly become the ultimate showman in today’s fast-paced technology theme park. Product launches leave captivated crowds in awestruck silence and amazement. Magical technology advances change the way we listen to music, talk on the phone and interact with the world. Of course, along the way [...] more...
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Latest News
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
- Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »
Features
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
- How Social Targeting Can Lead to Discovery February 7th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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