apple



To Cell and Back: Return Path Breaks Down How Consumers Switch-Up Their Screens

Written on
December 9th 2014
Author
Adotas

Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell… Trend #1: Don’t Ignore the Email Incumbent Instead of opening more marketing messages on mobile devices as they did last year, consumers actually read slightly less email ... more...

Weekend Before Thanksgiving Sees Greater Percentage Of New Devices

Written on
December 3rd 2014
Author
Dave Hoch

Whether you call it Grayish Friday or Black November, it’s increasingly clear that the days of lining up for sales on Black Friday are gone. With major retailers like Walmart and Amazon starting their deals a full week early on November 21st, the traditional appeal of Black Friday has lost its mojo. More and ... more...

Rubicon Project Partners With Apple To Help Power iAd’s Adoption of Programmatic Advertising

Written on
November 19th 2014
Author
Adotas

Rubicon Project, a leader in advertising automation with one of the industry’s largest independent real-time trading platforms for the buying and selling of advertising, today announced that it has been selected by Apple along with several other advertising technology companies including Tapsense, The Trade Desk, MediaMath, GET IT Mobile, Accordant Media, ... more...

iPhone 6: What’s New and What Matters

Written on
October 21st 2014
Author
Peter Koeppel

As usual, Apple has lots going on. At the beginning of October, the company released two new products. One was the highly-touted iPhone 6 and iPhone 6 Plus. The other release was a new operating system, iOS 8. Citing millions of pre-orders and astonishing sales, Apple projects that it will ... more...

Apple Reports Strong Fourth Quarter Results After Huge iPhone 6 Launch

Written on
October 20th 2014
Author
Press Release

Apple today announced financial results for its fiscal 2014 fourth quarter ended September 27, 2014. The Company posted quarterly revenue of $42.1 billion and quarterly net profit of $8.5 billion, or $1.42 per diluted share. These results compare to revenue of $37.5 billion and net profit of $7.5 billion, or ... more...

The Best Presentation Software: Keynote vs. PowerPoint

Written on
September 30th 2014
Author
Robert Cordray

When many people have to create a presentation, their primary option is usually Microsoft PowerPoint. Whether the presentation is required for work or for school, PowerPoint is the most popular option. However, over the past few years, competition has increased dramatically. Currently, data visualization and innovation are growing aspects of professional ... more...

iPhone 6 Has a Larger Screen For Better Video and NFC Integration

Written on
September 9th 2014
Author
Caroline Albanese

During their press conference, Apple announced iPhone 6 and iPhone 6 Plus, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and with an all-new dramatically thin and seamless design. The larger screen is part of an ongoing trend of consumers spending more time interacting with media on ... more...

Apple Announces iPhone 6 & iPhone 6 Plus

Written on
September 9th 2014
Author
Press Release

(ADOTAS) CUPERTINO, California—September 9, 2014—Apple® today announced iPhone® 6 and iPhone 6 Plus, the biggest advancements in iPhone history, featuring two new models with stunning 4.7-inch and 5.5-inch Retina HD displays, and packed with innovative technologies in an all-new dramatically thin and seamless design. The new iPhones feature a precision ... more...

Apple Announces Apple Pay, Brings NFC Mainstream

Written on
September 9th 2014
Author
Press Release

(ADOTAS) CUPERTINO, California―September 9, 2014―Apple® today announced Apple Pay™, a new category of service that will transform mobile payments with an easy, secure and private way to pay. Apple Pay works with iPhone® 6 and iPhone 6 Plus through a groundbreaking NFC antenna design, a dedicated chip called the Secure ... more...

Consumers Are Loyal to Only Five Brands According to New Study by Silverpop

Written on
July 31st 2014
Author
Richard L. Tso

Coke or Pepsi? Levis or 7s? Tide or OxyClean? Take quick a look at the items around your house. Do you prefer to only purchase a particular brand of detergent, soda or jeans? If you do, you’re not alone – new research by behavioral marketing company Silverpop (an IBM company) reveals ... more...