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Mobile SEO: Optimizing in the App-Store

Written on
July 1st 2014
Author
Adotas

By Direct Agents SEO Analyst Alex Levin, and Junior Analyst Brendan Strauss As mobile internet usage is growing by 61% annually, virtually all smartphone users are now using their devices for search, and the once PC-based SEO has had to evolve into the mobile world (Cisco). Mobile SEO is gaining in ... more...

WATCH: TapSense Announces Support for Wearables, Including the Pebble Smartwatch

Written on
June 25th 2014
Author
Press Release

SAN FRANCISCO, June 25, 2014 (ADOTAS) – Today, TapSense, the leading independent advertising exchange, announces support for wearables, including the Pebble smartwatch apps. This new feature provides wearable app developers with an entirely new marketing channel, by allowing them to promote their apps directly through the TapSense exchange. It works by ... more...

Mobile Video Advertising: Brand Building Magic is at Hand

Written on
June 18th 2014
Author
Mihael Mikek

ADOTAS – The numbers are in, and they’re telling us the future is now. Even the slickest of TV ad execs might be looking over their shoulder quite a bit these days. A recent report from the IAB makes it clear that Internet advertising is blasting holes in the mountain ... more...

Apple’s Latest App Crackdown: Why Ban Incentivized Video Ads?

Written on
June 18th 2014
Author
Si Shen

ADOTAS — Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised its ... more...

The World’s Best Video Ads: McDonald’s, Lifebuoy, Coca-Cola, Adobe, Beats by Dre

Written on
June 6th 2014
Author
Unruly Media

ADOTAS – Coca-Cola adds a twist to friendship, Beats gets you pumped for the World Cup, and McDonald’s kicks a ball into a bucket on a moving elevator. Yep, it’s just another week in AdLand. So which ads have been setting the web alight over the last seven days? Here are ... more...

AdColony Adds Execs from Apple, Pandora to Facilitate Rapid Expansion

Written on
May 29th 2014
Author
Mike Daly

ADOTAS — Leading mobile video marketing platform AdColony has made several recent key hires as the company continues to grow. Megan Sullivan (pictured) has joined AdColony in the new role of VP of Client Relations. She will be overseeing AdColony’s sales planning and account management teams in a global capacity and will be ... more...

Epoxy Helps Brands Increase Engagement with Video-Focused Platform

Written on
May 20th 2014
Author
Press Release

LOS ANGELES, May 20, 2014 (ADOTAS) – Epoxy today launches social-first video tools enabling online video creators to connect with their audience where they engage most. Integrating YouTube, Facebook, Twitter and Instagram, Epoxy boasts proprietary distribution, engagement and analytics features to help creators organically develop a fan base and drive incremental ... more...

How Google Play Can Help Indie Game Devs — and Leapfrog Apple’s App Store in the Process

Written on
May 14th 2014
Author
Robert Weber

ADOTAS – Google recently introduced an important new rule prohibiting deceptive promotion of apps on Google Play. It’s great that Google is clamping down on spammy advertising. However, the new regulation doesn’t really address a core, underlying cause for the practice: broken app discovery. With more than two thirds of ... more...

Mapping Retail: Geo-Location, iBeacon & the Promise of Mobile Shopping

Written on
May 7th 2014
Author
Richard L. Tso

ADOTAS – Advancements in mobile technologies have come a long way in recent years. When geo-location features first emerged on the scene with the introduction of Foursquare, Facebook and Yelp check-ins, industry analysts were skeptical about consumers broadcasting their locations and uncertain about avenues for monetization. Despite these reservations, mobile ... more...

New Snapchat Features Could Pave the Way to Mobile Advertising

Written on
May 5th 2014
Author
Richard L. Tso

ADOTAS – Rumors are circulating that company known for its disappearing texts, videos and photos will be looking to raise another round of funding in the coming months, as it preps to solidify its position in the millennials market. Snapchat raised a $50 million Series C round of venture funding ... more...