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The Connected Car: How Apple CarPlay and Airbiquity Choreo Fuel Tech-Integrated Lifestyles

Written on
March 17th 2014
Author
Richard L. Tso

ADOTAS – The automotive industry is known as being at the forefront of innovation when it comes to both advertising and technology. While Google’s development and road testing of the world’s first self-driving vehicle seems like it’s right out of some futuristic science-fiction novel, the autonomous vehicle is a major ... more...

How to Remain Invisible to Consumers: Mistakes Marketers Make

Written on
March 13th 2014
Author
Robert Cordray

ADOTAS – Marketing is the tool that businesses use to connect with their customers and potential customers, and subsequently garner more business. When done correctly, it can create a brand that people start to trust and support. Brand loyalty can be one of the most powerful tools that a marketer ... more...

Wearable Technology: The $70 Billion Picture

Written on
February 28th 2014
Author
Dr. Peter Harrop

ADOTAS – This article shares some of the recent research from the brand new IDTechEx report, “Wearable Technology 2014-2024”. Wearable technology mainly concerns devices and apparel/textiles. Devices are discrete electronic and electrical hardware sold on its own for bodywear. It may be utilised by being attached to apparel or by ... more...

Location-Based Ad Network Taps Into Daily Commute Patterns

Written on
February 24th 2014
Author
Richard L. Tso

ADOTAS – Living in a large city can definitely have its perks, and hopefully one of them is a functional, dependable and well laid-out and public transportation system to carry commuters to and from the office each day. With over 10.2 billion public transit trips taken each year, one company ... more...

Ex-Apple, Razorfish and Lithium Execs Unite to Take On Big Data Deluge for Marketers

Written on
February 20th 2014
Author
Richard L. Tso

ADOTAS – Data is everywhere. But for marketers, the challenge comes in unifying campaign data across various platforms, reporting standards and automation software suites to distill valuable insights. In much the same way as the travel management company Tripit automates the consolidation of airline travel and hotel details, a new ... more...

Infographic: The Top 10 Tech M&As of 2013

Written on
February 18th 2014
Author
Adotas

ADOTAS — Acquisitions are a common occurance in the tech world. They drive awareness as well as dollars to companies and brands alike.  Infolinks has put together an infographic that highlights the top 10 deals for 2013. The infographic focuses on top acquires, money spent, top categories and the 15 biggest deals of all ... more...

Uber No. 1, Jobs Bests Living CEOs in Synthesio Social ‘BuzzMatch’

Written on
February 17th 2014
Author
AdotasWire

NEW YORK, February 17, 2014 (ADOTAS) – Synthesio, the award-winning global social media monitoring firm delivering the highest quality data from 192 countries in 50 languages, kicks off “Social Startup & CEO BuzzMatch 2014” a monthly ranking of the most buzzed-about tech startups and celebrity tech CEOs. Startup BuzzMatch 2014 Inspired by ... more...

Report: Feds Let King.com Trademark the Word ‘Candy’

Written on
January 21st 2014
Author
Adotas

ADOTAS (via Mashable) — From the “Your Government at Work/You Can’t Make This Shit Up” Department: The makers behind the popular mobile game Candy Crush Saga have received a sweet treat from the United States Patent and Trademark Office. Almost a year after King.com Limited initially filed a trademark claim for ... more...

5 New Video Ads You Should Watch Right Now: Jaguar, Squarespace, Axe, Apple, ‘Devil’s Due’

Written on
January 17th 2014
Author
Unruly Media

ADOTAS – The last seven days have seen a whirlwind of new content from adland, and we’ve sifted through it all to find the best for this week’s round-up. Brands started to tease us with Super Bowl tasters, tech giant Apple launched an intriguing new campaign, and the prankvert showed us ... more...

DigitasLBi: Global Leaders Offer 2014 Predictions

Written on
January 6th 2014
Author
Adotas

ADOTAS – What’s on the horizon for 2014? DigitasLBi leaders across the globe recently offered their predictions for brands and agencies everywhere. From worldwide trends to local market-level predictions, see the insights that every global marketer needs to know: the social networks that will win (or fail), how mobile will ... more...