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Don’t Back the Wrong Mobile Retail Tech Horse

Written on
May 22nd 2014
Author
Alex Romanov

ADOTAS – Savvy merchants understand that if they make an offer to a consumer at the point of sale, they can increase their odds of making a sale exponentially. In fact, an IBM study found that consumers are 72% more likely to make a purchase when presented with an offer ... more...

Mobile Drives Retail Purchases This Holiday Season

Written on
December 14th 2012
Author
Richard L. Tso

Holiday shopping can be brutal, but this year, millions of shoppers elected to circumvent the mall, breaking out their mobile phones instead. This year, Black Friday and Cyber Monday still proved to be high-transaction days of the year where most companies were able to sneak their way into the black ... more...