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PunchTab’s Founder Mehdi Ait Oufkir Talks About Growing Popularity Of The Mobile Wallet

Written on
December 3rd 2014
Author
Caroline Albanese

Today, PunchTab released a new report on the growing popularity of the mobile wallet and other trends among consumers. The report highlighted which mobile payment apps are most popular, which features are most important to users, and what consumers would like to see in future mobile ... more...

WATCH: Mobile Document Scanner App Scanbot Now Available for Android

Written on
April 10th 2014
Author
Press Release

BONN, Germany, April 10, 2014 (ADOTAS) – The doo team today announced the launch of Scanbot 1.0 for Android. The app is now available for download in the Play Store. Scanbot for Android is a mobile scanner app for creating high quality PDF scans of documents (incl. multi-page), receipts, business ... more...

Banjo Secures $16 Million in Series B Financing Led by Balderton Capital

Written on
March 13th 2014
Author
Press Release

REDWOOD CITY, Calif., March 13, 2014 /PRNewswire/ – Banjo, a highly visual app and website that allows users to experience breaking news and live events in real time through the eyes of the people who are there, announced today it has completed a $16 million Series B round of financing. Balderton Capital led the ... more...

Fiverr® Updates iPhone App: Puts Over 3 Million Gigs® in the Palm of Your Hand

Written on
March 12th 2014
Author
Press Release

NEW YORK, March 12, 2014 — Fiverr®, the world’s largest marketplace for services starting at $5, today updates the already successful Fiverr app on iOS. The free app is now available in the App Store, providing users with direct access to over 3 million+ Gigs® with just 2 swipes. Fiverr ... more...

Rocket Fuel Exec Offers Reasons for Optimism About the Future of Mobile Advertising

Written on
February 4th 2014
Author
Richard L. Tso

ADOTAS – For marketers, mobile advertising holds quite a lot of promise. Just do a quick search for the terms “mobile advertising” and you will see a myriad of articles discussing how brands and agencies view mobile as the “billboard in your pocket” or the “next generation of consumer engagement.” ... more...

Study: Mobile Ads with Transition Screens Increase Engagement Nearly 50%

Written on
January 28th 2014
Author
Press Release

NEW YORK, January 28, 2014  (ADOTAS) – appssavvy today announced new findings from its data that revealed engagement rates of full-screen mobile ad placements that include a transition screen, with a message recognizing the activity a user performed, increased 48.5 percent. appssavvy’s findings have led the company to launch two ... more...

Thanks, Google: Cashing In on Gmail Caching

Written on
January 24th 2014
Author
Matt Keiser

ADOTAS – Last month, Google announced that it was going to be making a few changes to Gmail: Gmail will automatically display images in emails viewed on both the Web version of Gmail and on mobile devices when viewed within Gmail’s app, unless users choose not to allow it. This means ... more...

EXCLUSIVE: Ghostery Launches New Version for iOS7

Written on
January 21st 2014
Author
Press Release

NEW YORK, January 21, 2014 (ADOTAS) – Ghostery®, the web’s largest, most powerful and most user-friendly privacy tool, announced today its new mobile release for iOS7. This update includes the most expansive improvements to the usability of the app since the initial release of Ghostery for iOS. Ghostery is used by more than 20 million people ... more...

From Click to Brick, How Apple’s iBeacon Changes the Ad Game

Written on
December 16th 2013
Author
Richard L. Tso

ADOTAS – Retail stores have long searched for the ability to use people’s online shopping habits to more effectively target consumers with offers that they want on their most trusted devices: their mobile phones. Bridging the online and in-store marketing conundrum push notifications and text messaging will soon be powered ... more...

Gone In 10 Seconds: How the Pioneers of Snapchat Marketing Use the App to Build Their Brand

Written on
December 12th 2013
Author
Guillaume Lelait and Esha Shah

ADOTAS – Snapchat has transformed the concept of photographs on social media from perfected and permanent timestamps to brief and impulsive acts of sharing and remains the purest form of a one-to-one real-time interaction on social media. The app is moving away from its negative reputation and will continue to ... more...