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The Rise and Fall of the UDID

Written on
May 9th 2013
Author
Viki Zabala

ADOTAS — For a while, the UDID (unique device identifier) was an accidental hero: a mundane developer’s tool that became the single, most important ad tracking tool for iOS. The UDID was never supposed to be such a prominent player in mobile marketing. But as the iPhone’s popularity soared, advertising dollars [...] more...

App Annie: Gap Between iOS, Google Play is Narrowing

Written on
January 31st 2013
Author
Adotas

App Annie, the app store analytics and market intelligence provider for the global app economy, published its January App Annie IndexTM analyzing major app publisher revenue and download trends across the iOS and Google Play app stores worldwide. The Index reveals very interesting and largely untold insights on what’s driving growth on both platforms, and which publishers [...] more...

Analyzing the 2012 App Store Freeze

Written on
January 8th 2013
Author
Craig Palli

Well that didn’t last very long! A careful review of ranking data compiled by Fiksu indicates that the much-anticipated App Store freeze, during which app rankings in the US App Store don’t move, lasted around 20 hours this year, from about midnight to 8 pm EST on Christmas Day. Here’s [...] more...

Taykey Analyzes Social Chatter Surrounding Holiday Shopping

Written on
December 7th 2012
Author
TagMan

Taykey recently analyzed the social conversation happening around holiday shopping (retailers, promotions, products). Below is a spreadsheet (click repeatedly to enlarge) that shows names of various retailers who had a significant volume of activity, and underneath, the top other terms associated with those retailers. A few interesting nuggets: Many of the terms associated [...] more...

Telerik Launches Automated App Testing Service Aimed at Smaller Developers

Written on
June 20th 2012
Author
Brian LaRue

ADOTAS - Telerik, a company that provides software app development and content management tools, officially launched Test Studio for iOS, which the company says is the first app-testing product of its kind. Offered for free through Apple’s App Store, it’s an automated yet personalized tool for testing the functionality of [...] more...

Tapjoy Re-Emerges as App Discovery Network

Written on
November 3rd 2011
Author
Gavin Dunaway

ADOTAS – In attempt to enforce some kind of app purity system back in April, Apple decided to ban pay-per-install incentives from its app ecosystem after a bunch of apps that had rocketed up the App Store rankings. This took a huge chunk out of mobile ad network Tapjoy’s business, so it’s not [...] more...

Apple Offer Wall Ban Effects Entire App Ecosystem

Written on
May 2nd 2011
Author
Gavin Dunaway

ADOTAS – Can we all agree that discovering apps in the App Store sucks? Maybe Apple could follow GetJar’s lead and integrate Facebook Connect for a truly social experience, but somehow we doubt that’s going to happen. While on the user front, it’s just a pain in the ass to navigate [...] more...

App Store Breach Raises Security Concerns

Written on
July 7th 2010
Author
Gavin Dunaway

ADOTAS – Last week, a smartphone security software firm released an inflammatory report suggesting that a fifth of the apps in the Android Market collect data that could be used for evildoing by evildoers. The media picked up on it, but failed to note (at first) that 1) apps need [...] more...

Apple Sterilizes the App Store

Written on
February 22nd 2010
Author
Gavin Dunaway

ADOTAS – Though at heart I’m a skier and could care less what happens to any snowboarder, I was rather nonplussed when I heard that bronze-medal-winner Scotty Lago left the U.S. Olympic Snowboarding team after some “racy” pics appeared on the web. Being the intrepid journalist I am, I scoured the [...] more...

You’ve Come a Long Way, iPhone

Written on
January 28th 2010
Author
Gavin Dunaway

ADOTAS – It’s always the newborn in the family that gets all the attention, but even though the geeks are all cooing over the iPad, toddler iPhone also had an enhancement — developers are racing to get their hands on its new SDK. Actually, the SDK is optimized for the iPad [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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