app-store



Apple’s Latest App Crackdown: Why Ban Incentivized Video Ads?

Written on
June 18th 2014
Author
Si Shen

ADOTAS — Recently, Apple announced that they’d be rejecting apps that include incentivized video ads and social sharing that promote other App Store apps, citing the fact that these strategies “influence the App Store and its listing order or ranking.” This isn’t Apple’s first crackdown on incentivized ads. Apple exercised its ... more...

Amazon, Microsoft and Music Apps Rise to Top of Monthly Global App Index

Written on
May 27th 2014
Author
Mike Daly

ADOTAS – Today, App Annie released its latest monthly Apps Index, providing data from April 2014 on the top apps and publishers in the global app market across all app categories, excluding games. Notable findings: Amazon joined the Top Publishers rankings in April following the acquisition of Comics’ comiXology early in the ... more...

How Google Play Can Help Indie Game Devs — and Leapfrog Apple’s App Store in the Process

Written on
May 14th 2014
Author
Robert Weber

ADOTAS – Google recently introduced an important new rule prohibiting deceptive promotion of apps on Google Play. It’s great that Google is clamping down on spammy advertising. However, the new regulation doesn’t really address a core, underlying cause for the practice: broken app discovery. With more than two thirds of ... more...

Report: Feds Let King.com Trademark the Word ‘Candy’

Written on
January 21st 2014
Author
Adotas

ADOTAS (via Mashable) — From the “Your Government at Work/You Can’t Make This Shit Up” Department: The makers behind the popular mobile game Candy Crush Saga have received a sweet treat from the United States Patent and Trademark Office. Almost a year after King.com Limited initially filed a trademark claim for ... more...

How to Build an App That Keeps Users Coming Back

Written on
June 6th 2013
Author
Alan Knitowski

ADOTAS – GigaOm recently reported that over 50 billion apps have been downloaded from the Apple App Store; however, research has shown that 25% of those apps are only used once. Not only is that bad for the user as a lack of usability makes an app less engaging, but ... more...

VIDEO: Tired of Burning Your Popcorn? There’s An App For That

Written on
June 3rd 2013
Author
Adotas

ADOTAS – Pop Secret and Deutsch LA have teamed up to create an app called Perfect Pop, which helps consumers pop the perfect bag of microwave popcorn without burning it. Perfect Pop is available for free download to any iPhone devices on Apple’s App Store or at PopSecretLabs.com. In the short time it’s been ... more...

Infographic: Breaking Into the App Store Top 10

Written on
June 3rd 2013
Author
Adotas

ADOTAS – Mobile app marketing platform Trademob put together this infographic that outlines the estimated cost of achieving a top 10 rank in the App Store. Specifically, the graphic illustrates the effects of boost/burst campaigns and how they drive organic installs. Subscribe to the free Adotas.com Newsletter addthis_url ... more...

The Top 5 Most Awesome Social Apps

Written on
June 3rd 2013
Author
Richard L. Tso

ADOTAS — The Inside Social Apps conference kicks off later this week in San Francisco, and we think it’s the perfect opportunity to showcase some of the coolest (and some unknown) social apps out there. ABI Research estimates that 56 billion smartphone apps will be downloaded in 2013, with Android accounting ... more...

The Rise and Fall of the UDID

Written on
May 9th 2013
Author
Viki Zabala

ADOTAS — For a while, the UDID (unique device identifier) was an accidental hero: a mundane developer’s tool that became the single, most important ad tracking tool for iOS. The UDID was never supposed to be such a prominent player in mobile marketing. But as the iPhone’s popularity soared, advertising dollars ... more...

App Annie: Gap Between iOS, Google Play is Narrowing

Written on
January 31st 2013
Author
Adotas

App Annie, the app store analytics and market intelligence provider for the global app economy, published its January App Annie IndexTM analyzing major app publisher revenue and download trends across the iOS and Google Play app stores worldwide. The Index reveals very interesting and largely untold insights on what’s driving growth on both platforms, and which publishers ... more...