api
IAB Releases API for Mobile Rich Media Standards
ADOTAS - The Interactive Advertising Bureau has released its first shot at a standardized API for mobile rich media that is compatible with a variety of vendor SDK. Version 1.0 of the Mobile Rich Ad Interface Definitions (MRAID) API provides a baseline set of function commands built to work with [...] more...
Google Unleashes Next-Gen Ad Server
ADOTAS – The Rubicon Project says the ad server is dead, but apparently Google didn’t see the obituary. On Monday Google introduced what it called the “next generation” of ad-serving for publishers: DoubleClick for Publishers (DFP). Combining Google’s tech and infrastructure with DoubleClick’s display and ad serving expertise, DoubleClick for Publishers [...] more...
Bizo Enhances B2B Targeting With API
ADOTAS – “B2B typically lags the online advertising industry,” said Russell Glass, CEO of Bizo, B2B targeting platform and ad network. “It stayed in the offline world longer than B2C, we took longer to get into search and email. But the industry transition to display and targeting is happening now.” To [...] more...
OneRiot Monetizes the Trends as They Pop Up
ADOTAS – “We want the world and we want it now,” Jim Morrison screamed during The Doors’ opus “When the Music’s Over.” Search engines and social media sites are complying with that demand, pushing real-time search and update features. Now real-time search engine OneRiot, which ranks trends via an algorithm that [...] more...
Adify releases public API
ADOTAS — The vertical ad network management company has released public APIs to allow Network Builder customers and third-party vendors to extend online advertising across any number of the 12,000 publishers on the Network Builder. The Adify Amplified partner program’s initial members include Aggregate Knowledge, Ooyala, Rovion and Wave2 Media Solutions. [...] more...
Meebo Creates It’s Own Ad Network
Meebo announced yesterday that it will be releasing APIs for Meebo Rooms that will allow sites to embed chat features automatically. Meebo Rooms can be embedded onto site or blogs manually. There are over 200,000 Meebo Rooms according to TechCrunch. CEO of Meebo Seth Sternberg was quoted to explain that “Now, [...] more...
Google Builds on Earth
Google today announced a series of updates to the company’s mapping product suite Google Earth, in an effort to further illustrate Google’s commitment to creating powerful tools for sharing geographic information. The live announcement, which was made at Google’s first Geo Developer Day, stated that these innovations connect users to [...] more...
AOL Unveils Music Now Developer Site
With the hopes of futher empowering music fans to customize their online experience, AOL today announced the launch of the AOL Music Now Web Services. The new developer site offers tools to enable web developers, bloggers, and individual music fans to add custom feeds of artists, albums, charts, playlists and [...] more...
Google Places Per-Basis Charge on Keyword API
Google recently announced plans to begin charging search marketing and bid management companies on a per-basis plan for use of its AdWords Application Programming Interface. The new system, which will take effect on July 1st, could pose serious implications for the search marketing industry. The API, which used to allow a [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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