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AOL to Build First Cross-Screen Programmatic Advertising Platform

Written on
March 26th 2014
Author
AdotasWire

SAN FRANCISCO, March 26, 2014 (ADOTAS) — AOL Inc. (AOL) today unveiled its plans for a new global programmatic advertising platform for brands, agencies and publishers. ONE by AOL will leverage the teams and technologies behind Adap.tv, AdLearn Open Platform (AOP) and MARKETPLACE to drive powerful brand insight and action across ... more...

Preview: The Ins and Outs of ad:tech San Francisco 2014

Written on
March 19th 2014
Author
Richard L. Tso

ADOTAS – The ad tech industry has a lot to talk about — the rise of agency trading desks, exponential growth in programmatic ad buying, the explosion of cross-channel targeting and the Facebook Exchange, among other hot topics. The stage is set for ad:tech San Francisco next week at Moscone West, ... more...

Q&A: Serial Entrepreneur & ‘Secret Millionaire’ John Ferber Discusses His New Native RTB Company

Written on
February 18th 2014
Author
Richard L. Tso

ADOTAS – Last week, Advertising.com co-founder John Ferber (pictured) unveiled his new venture, Bidtellect – a native ad tech company that, according to the press release announcing its launch, is “committed to bringing the next generation of real-time bidding (RTB) and high-yield technology to Native Advertising in a scalable fashion.” ... more...

Advertising.com Founder Launches New Native Ad Platform, Taps Ex-AOL/Mail.com Exec as CEO

Written on
February 12th 2014
Author
AdotasWire

DELRAY BEACH, Fla., February 12, 2014 (ADOTAS) – Bidtellect, a new game-changing company committed to bringing the next generation of real-time bidding (RTB) and high-yield technology to Native Advertising, today announced that it has appointed interactive media pioneer Lon Otremba as Chief Executive Officer. “I am honored and delighted to be ... more...

AOL Gets Personal With Its Latest Moves

Written on
January 27th 2014
Author
Richard L. Tso

ADOTAS – With so much engaging content on the Internet competing for people’s attention, publishers are desperately searching for new ways to make their sites more relevant and sticky for visitors. AOL is no exception. The company just announced that it’s planning to plunk down a total of $90.7 million ... more...

Radionomy Acquires Winamp and Shoutcast from AOL; Announces Plans for Products

Written on
January 16th 2014
Author
AdotasWire

SAN FRANCISCO, January 16, 2014 (ADOTAS) – Radionomy (www.radionomygroup.com), which provides one of the largest platforms for radio producers and broadcasters and the world’s largest digital audio advertising network through the business combination with TargetSpot, announced that it has acquired media player Winamp and Internet radio platform Shoutcast from AOL. Terms of the deal ... more...

Take the Time to Do Native Right

Written on
December 2nd 2013
Author
Erin Lanuti

ADOTAS — While the trend of native advertising has the ad world abuzz, actual native advertising is as old as the soap operas. The ideal of advertising is to seamlessly integrate branding and brand storytelling into content or entertainment so that it enhances the consumer experience rather than detracts from ... more...

AOL’s Move to Video Ads Pushes Q3 Revenue to $386 Million

Written on
November 5th 2013
Author
Richard L. Tso

ADOTAS – Things are continuing to look up for AOL these days. Today the company announced a 14 percent year-over-year jump in ad revenue to hit $386 million in the third quarter of 2013, due in part to its aggressive push towards video advertising. Today’s earnings announcement sparked an AOL ... more...

Watch: AOL Adopts Video Ad Unit That Enables Consumers To Skip Pre-Roll

Written on
September 9th 2013
Author
Richard L. Tso

ADOTAS — AOL has partnered withMinteye to streamline the videoadvertising experience for consumers. Minteye has created a new ad unit in which once a user interacts with the image, it presents the option to bypass pre-roll ads and skip to the video content. AOL is the first major publishing partner to add ... more...

Today’s Burning Question: AOL’s Acquisition Of Adap.tv

Written on
August 7th 2013
Author
Mike Daly

ADOTAS — Having been rumored for months to be headed toward an IPO, Adap.tv was instead acquired today by AOL. “AOL is a leader in online video and the combination of AOL and Adap.tv  will create the leading video platform in the industry,” said Tim Armstrong (pictured, below right), Chairman and Chief Executive Officer of ... more...