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The Many Sides of the Native Advertising Coin
ADOTAS — One thing is clear – and very exciting – and that is there is significant momentum around the category of “native advertising.” Before you second-guess the term, take a moment and ask yourself this question, “When was the last time you got excited about digital advertising?” More than [...] more...
AFAIK, Executive Edition: Tapad, Vibrant Media, Sociomantic Labs, CraveOnline, RAPP
ADOTAS — With so many high-level personnel moves happening this week, we’re spinning off a special Executive Edition of our industry roundup today. Tapad, leading providers of unified cross-device advertising solutions, today announced the appointment of Michael Barrett (pictured) to the company’s Board of Directors. Barrett’s role takes effect immediately. He [...] more...
AFAIK: ChoiceStream, ePrize, PlusMedia, Winterbridge, TIMWE, Opera
ADOTAS — Here are the highlights from our Monday Morning Mail Call: ChoiceStream has appointed of Eric Bosco (pictured) as CEO. The appointment of Bosco, a seasoned Internet engineer and executive, signals a renewed company focus on advertising innovation to drive better user experience, targeting optimization and revenue. Bosco was previously the Chief Operating [...] more...
HuffPost Intrigue: Balis Out, Arianna Next?
ADOTAS — A week ago today, we ran a Q&A I did with Janet Balis (pictured), publisher of the Huffington Post. The story came about when an in-house publicist pitched it to me in November. Balis was set to speak at ad:tech New York, but our respective schedules didn’t allow [...] more...
The State of Online Video Advertising: Growing, Pricey, Fragmented
ADOTAS – There’s no denying it: Online video is growing exponentially. The online video industry is expected to reach $28.72 billion in 2017, up from the $3.79 billion recorded in 2010 and the $11.14 billion expected in 20121. By 2016, it is estimated that it would take over six million years [...] more...
HuffPost Publisher Janet Balis: Balancing Premium Content, Ad Tech, and Network-Driven Strategies
ADOTAS — In early February, when AOL announced its first revenue growth in 8 years, its Huffington Post Media Group figured prominently in the discussion. No surprise there, since the group “is responsible for creating marketing strategies for AOL’s blue-chip advertising clients such as Coke and General Motors,” according to [...] more...
VIRAL VIDEO: Boston Stands United
ADOTAS (via Sporting News) – Rene Rancourt had some help on Wednesday night. The Boston Bruins’ longtime national anthem singer turned duties over to the fans at TD Garden, and they put a fitting exclamation point on a pregame ceremony honoring the victims of Monday’s Boston Marathon bombings. Sporting News’ Jesse [...] more...
Today’s Burning Question: Reaction to AOL’s Marketplace Announcement
ADOTAS – Today we asked our roster of thought leaders the following Burning Question: “What is your reaction the announcement that AOL is launching its own SSP, Marketplace?” Here’s how they responded (check back for further updates). “While efficiency is a wonderful goal, if you measure success in advertising on the basis of [...] more...
Live from ad:Tech SF: AOL CEO Tim Armstrong Says Future is a Blend of Programmatic & Creative
ADOTAS – In the opening keynote at ad:tech San Francisco today, AOL CEO Tim Armstrong discussed the rise of programmatic advertising and its role in shaping the future of the industry. As this automated, technological approach to the art of advertising takes the steering wheel, it is forcing a compression [...] more...
WATCH: Google Ad Exec Susan Wojcicki to Deliver Day 2 Keynote at ad:tech San Francisco
ADOTAS – Today’s final keynote speech at ad:tech San Francisco will be delivered by Susan Wojcicki (pictured), Senior Vice President of Advertising for Google. The topic of the speech, which will run from 9-10 a.m. PDT, is “5 Ideas for the Future of Digital Advertising.” more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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