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What’s Next: Microol? MiSpace? MiClick?

Written on: May 6th 2008
Author: Kathleen

ADOTAS – It remains to be seen if Microhoo will be resurrected, but in the meantime, it seems that Time Warner Inc.’s AOL has approached Microsoft for a potential merger. And AOL isn’t alone, The Times reports. A number of other companies (none named in the article) have approached [...] more...

Yahoo Shares Plunge After Microsoft’s exit

Written on: May 5th 2008
Author: Reuters Group

Yahoo Inc.’s shares tumbled as much as 20% today after Microsoft Corp. withdrew its $47.5 billion takeover offer, wiping about $7.6 billion off the Internet company’s market capitalization and piling pressure on its leadership. In the aftermath, Internet search leader Google Inc. seemed poised to reap the gains of the missed [...] more...

Sorpresa Snags AOL Vet

Written on: May 1st 2008
Author: Kathleen

ADOTAS – An AOL veteran has been lassoed by Juniper Content Corp.’s Sorpresa to expand its network and grow its interactive advertising business. Sorpresa is a Spanish-language children’s network and Kate Condon has been appointed executive producer of Sorpresatv.com. Condon has been hired to boost Sorpresa’s digital community, audience reach and [...] more...

AOL Flies Ahead, Still Can’t Catch Rivals

Written on: April 25th 2008
Author: Kathleen

ADOTAS – AOL is going gangbusters these days, reporting a 35% programming boost year-over-year. The company has reported steady growth for the past six months in unique visitors and page views, but it hit an all-time high in March. Page views are up 28% and unique visitors are up 11% to [...] more...

Big Four Will Flourish in Gloomy Ad Environment

Written on: April 23rd 2008
Author: Kathleen

ADOTAS – Google, Yahoo, MSN and AOL will emerge from the swampy economic climate with better numbers than they had going in, according to a new report from eMarketer. When Google reported a 33% growth in net U.S. interactive advertising revenue for the first quarter, it set a high bar for [...] more...

Microsoft Defends Yahoo’s Honor

Written on: April 22nd 2008
Author: Kathleen

ADOTAS – Times are a changin’! Like a cuckolded lover, Microsoft Corp. is suddenly defending Yahoo Inc.’s quarterly results before they’re even out as Yahoo makes eyes at other potential mates. Microsoft said it will hold firm on its $43.2 billion offer for Yahoo as D-Day closes in on Jerry Yang: [...] more...

Report: Platform-A To Fire 100-499 Staffers

Written on: April 18th 2008
Author: Kathleen

ADOTAS – Happy Friday! AOL’s Platform-A honcho Lynda Clarizio is firing scores of staffers today, according to a Silicon Alley Insider report. A source told the blog that the bloodletting will begin today, and the dead pool will amount to “less than 500.” Severance packages reportedly “stink.” AOL told the Insider [...] more...

Surprise, Surprise: Google Rocks comScore Search Rankings

Written on: April 16th 2008
Author: Kathleen

ADOTAS — comScore’s recently released U.S. search engine rankings show Google’s continuing dominance in the field. Americans launched 10.8 billion searches last month – a 9% increase over February – Google sites accounted for 59.8% of the searches, a slight upgrade from 59.2% in February. Yahoo came in second with 21.3%. [...] more...

Report: Platform-A #1 Ad Network

Written on: April 15th 2008
Author: Kathleen

ADOTAS — AOL’s Platform-A is the top interactive advertising network, reaching 91% of American Internet users, according to data released by comScore. Yahoo and Google came in second and third, respectively. The report analyzed March 2008 data on online ad networks and highlighted the breadth of ad networks’ reach. “Ad networks [...] more...

ValueClick’s a Bargain

Written on: April 14th 2008
Author: Kathleen

ADOTAS – Insiders are saying that now is the time to stock up on stock in one of the last major independent online advertising companies … and ValueClick’s stock is quite a bargain. Its stock is hovering around $17 today and observers are saying now is the time to snap [...] more...

Spotlight

Media Two’s CEO: Display Ads Are the FutureADOTAS EXCLUSIVE — Media Two is an interactive advertising agency that specializes in display, search engine advertising, design, video ads, [...] more...