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JWT North America CCO Benjamin To Chair 10th Anniversary IAB MIXX Awards Jury

Written on
June 26th 2014
Author
Press Release

NEW YORK, June 26, 2014 (ADOTAS) — The Interactive Advertising Bureau (IAB) today announced that Jeff Benjamin (pictured), Chief Creative Officer, JWT North America, will serve as the Judging Panel Chair for the 10th anniversary IAB MIXX Awards. One of the advertising world’s most innovative talents, Benjamin will oversee a ... more...

Epoxy Raises $6.5 Million In Series A Funding

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Epoxy, a vanguard technology company at the intersection of video and social media, announced today that Upfront Ventures and Time Warner Investments led a $6.5 million Series A financing round. Previous investors include Bertelsmann Digital Media Investments, Advancit Capital, Greycroft Partners and Robert ... more...

Zoomin.TV, Europe’s Largest MCN, Expands Its US Market Presence

Written on
June 17th 2014
Author
Press Release

NEW YORK, June 17, 2014 (ADOTAS) – Zoomin.TV, Europe’s largest MCN, is launching in the US. With over 8,000 existing channels and 500 joining each month, SocialBlade.com has ranked Zoomin.TV as #14 out of the 100 leading YouTube networks based on views. As Zoomin.TV expands in the US, the company announces ... more...

Attribution: Google & AOL Got it Right…and That’s Wrong

Written on
June 12th 2014
Author
Ran Sarig

ADOTAS — In May, Google announced its acquisition of Adometry, while AOL announced its purchase of Convertro. Both companies are working toward the same goal with these acquisitions: understanding marketing attribution. Marketers have always sought to understand exactly how consumers flow through the conversion funnel. They want to know which among their marketing activities ... more...

What’s Next for Private Exchanges?

Written on
June 11th 2014
Author
Prasanta Behera

ADOTAS – Over the past couple of years, we have seen an eruption of discussion surrounding private exchanges. Many big publishers are now moving to the programmatic model via the private exchange path. For example, earlier this year, Google and Time Inc. introduced the Time Inc. Global Exchange, an ad ... more...

Another Attribution Acquisition: Rakuten Marketing Buys DC Storm

Written on
May 29th 2014
Author
Mike Daly

ADOTAS – Rakuten Marketing today announced it has acquired the UK-based DC Storm, which provides digital marketers with an omni-channel attribution, measurement and reporting platform, analytics tools, and consulting services. Terms of the deal were not disclosed. The move marks the third attribution acquisition this month; Google acquired Adometry and AOL bought ... more...

Ex-Adap.tv/AOL Exec Joins Vdopia as VP, Business Development

Written on
May 28th 2014
Author
Press Release

FREMONT, Calif, May 28, 2014 (ADOTAS) – Vdopia, the global leader in mobile video advertising, today announced that Daniel Ahiakpor (pictured) has joined the company as Vice President, Business Development, a newly created position in Vdopia’s New York office. Ahiakpor will be responsible for striking and developing key publisher and mobile-app partnerships for the company. “Daniel is ... more...

Publishers Applaud Attribution Acquisitions … To An Extent

Written on
May 19th 2014
Author
Seth Ulinski

ADOTAS – In the same day, two ad tech companies specializing in attribution were acquired. AOL purchased Convertro for $91 million, with performance triggers that could add $10 million to the final price tag. Meanwhile, Google snatched up Adometry for an undisclosed sum (let’s assume a price tag north of $150-$200 ... more...

Google, AOL Go All In on Attribution

Written on
May 12th 2014
Author
Richard L. Tso

ADOTAS – In what appears to be an attribution arms race, media giant AOL announced its acquisition last week of Convertro for nearly $100 million, just on the heels of Google’s announced plans to scoop up Adometry. While the financial terms of the latter deal were not disclosed, Adometry raised just ... more...

R.I.P. Flash: Why HTML5 Will Take Over Video and the Web in 2014

Written on
May 9th 2014
Author
Erika Trautman

ADOTAS – Cassette tapes, 8-tracks, and … Flash. All three of these mediums need a player to work, and all three mediums are either dead or dying. Just as CDs replaced tapes as a more efficient means of playing music, and digital files replaced CDs to do the same, HTML5 ... more...