announcements



Today’s Burning Question: Apple’s WWDC Announcements

Written on
June 11th 2013
Author
Mike Daly

ADOTAS — Today we asked our kickass panel of industry thought leaders to the following Burning Question: “Which of the Apple announcements from opening day of Worldwide Developers Conference (WWDC) 2013 holds the most significance for the online ad/marketing space?” Here’s how they responded: “I find it interesting that Apple is the first ... more...

Burning Question: Google AdWords Enhanced Campaigns

Written on
February 8th 2013
Author
Mike Daly

Last week, Google announced enhancements to AdWords as  ”a first step to help you more simply and smartly manage your ad campaigns in today’s multi-device world.” As you might expect, folks around the industry are reacting: “Though Google is billing AdWords as an “upgrade,” this is a major shift for advertisers ... more...