anna-bager



IAB Digital Mixology Playbook Aids Interactive Marketing For Spirits, Wine & Beer Brands

Written on
June 16th 2014
Author
Press Release

NEW YORK, June 16, 2014 (ADOTAS) — As glasses of rosé are being tossed back amidst the hubbub of the annual Cannes Lions Festival, the Interactive Advertising Bureau (IAB) has released “The IAB Digital Mixology Playbook,” an in-depth whitepaper that showcases expert opinion from creatives, alcoholic beverage marketers and publishing ... more...

IAB: Smartphones to Play Major Role in 2014 World Cup

Written on
June 5th 2014
Author
Press Release

NEW YORK, June 5, 2014 (ADOTAS) — Smartphone-owning soccer fans across the globe expect their mobile devices to take on a pivotal role when it comes to their FIFA World Cup 2014 experience, according to “2014 World Cup: A Global Mobile Perspective,” a landmark international study from the Interactive Advertising Bureau ... more...

IAB Releases ‘Mobile Video Buyer’s Guide’

Written on
February 11th 2014
Author
Press Release

PALM DESERT, Calif., February 11, 2014 (ADOTAS) — To cut through the varied and intricate mobile video landscape, the IAB Mobile Marketing Center of Excellence and its Mobile Video Task Force have released the “Mobile Video Buyer’s Guide: Practical Advice for Video Advertising on Smartphones and Tablets.” Crafted to help marketers ... more...

Live Twitter Feed From the Street Fight Summit in NYC

Written on
January 15th 2013
Author
Tim Sohn

We’ll be tweeting all day (#SFSNYC) from Street Fight Summit 2012, Street Fight’s annual two-day flagship event in New York City. The conference will put a spotlight on some of the most exciting innovations in hyperlocal content, commerce, marketing, and technology. Panels, keynote presentations, fireside chats and debates will address the following topics, among others: ... more...

Industry Leaders Offer Predictions for 2013 (Part 7)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10   Anna Bager, VP and GM, IAB Mobile Marketing Center of Excellence Video on mobile is exploding: “Figuring out the best, most effective advertising models and making sure existing IAB standards like the V-SUITE work well on different mobile devices will help keep ... more...

Apple Launches New iPad, Study Shows iPad Crushed Rivals in Ad Impressions in 2011

Written on
March 7th 2012
Author
Brian LaRue

ADOTAS – Apple unveiled its new iPad today — which, as you may have already heard, is just called iPad, even though it would’ve been slotted to be the iPad 3 had Apple stuck with sequential renaming. As reported all over the web, it’s a 4G device, it has a ... more...

IAB Opens Most Excellent Mobile Center

Written on
December 13th 2010
Author
Gavin Dunaway

ADOTAS – In a move celebrated by renowned excellence aficionados Theodore Logan and Bill S. Preston, Esquire, the Interactive Advertising Bureau opened the doors of its Mobile Marketing Center of Excellence, with Anna Bager serving in the newly created position of president and general manager of the center. The independently funded ... more...