anheuser_busch
Budweiser Takes Over YouTube UK
St. Louis-based brewer Anheuser-Busch has taken over YouTube’s UK site and the official site of the “lad’s mag” FHM in an online campaign to encourage young Brits to use its virtual currency, Bud Bucks. Anheuser-Busch’s Budweiser brand is aimed at young men between the ages of 18 and 24 (18 being [...] more...
Bud.TV on the Rocks
Traffic numbers released from comScore suggest that Anheuser-Busch, after planning to sink $30 million dollars into a multimedia website, could have an afterthought on its hands. The Bud.TV portal received only 253,000 visitors last month, a far cry from Anheuser-Busch’s estimation that the site would be receiving 2-3 million visitors [...] more...
Anheuser-Busch, MingleNow ‘Clink’ to Beer-Themed Social Networking
With “Clink”, Anheuser-Busch has added a social networking twist to its Here’s to Beer initiative. Launched via the MingleNow.com portal, the “Clink” promotion gives contemporary brew drinkers the chance to connect and share their favorite beer experiences via photos. By placing a photo into the “Clink” album or into themed [...] more...
Anheuser-Busch Launching Online Video Network
National brewer Anheuser-Busch will be launching an online video network called Bud.TV in February 2007, just in time to capitalize on the buzz from Superbowl XLI. Bud.TV will feature live and on-demand content. Viewers will be able to watch branded and original comedy, sports, news, celebrity interviews, short films and [...] more...
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