andy-nibley



Yieldex Expands to EU, Hires AOL & Rubicon Vets to Run London Office

Written on
June 2nd 2014
Author
Press Release

LONDON, June 2, 2014 (ADOTAS) – Yieldex, America’s leading provider of unparalleled ad forecasting, analytics and cutting-edge trading tools for advertisers and publishers, has expanded to Europe with the opening of a London office at 31 Southampton Row. Ad industry veterans Mark Williams (pictured, left) and Nigel Edmund-Jones (pictured at right) have been ... more...

AFAIK: SpotXchange, Federated Media, DG Media Mind, The Weather Company, Viralheat, Integral Ad Science, Tealium, Dailybreak, Undertone, Yieldex

Written on
February 6th 2013
Author
Mike Daly

Here’s what cropped up on our virtual radar this week: SpotXchange, which bills itself as the largest global marketplace of digital video ad inventory, has experienced explosive growth in its video RTB marketplace as the platform saw 10 times the revenue growth and a 596% increase in global bid requests from 2011 ... more...

Industry Leaders Offer Predictions for 2013 (Part 3)

Written on
January 2nd 2013
Author
Adotas

1 2 3 4 5 6 7 8 9 10 Brian Lesser, CEO, Xaxis “Twitter and Apple (tablet/mobile) will launch real-time-bidding (RTB) ad exchanges. Following this year’s success of Facebook Exchange (FBX), Facebook’s RTB system, Twitter and Apple will also open their ad inventory to RTB technology.  This will be a great plus to ... more...