android



AdTheorent’s “Q1 Mobile Ad Performance Summary Report”

Written on
May 21st 2015
Author
Adotas

AdTheorent, Inc., a technology company offering data-driven predictive solutions, announced summary findings from internal electronics industry mobile ad performance analyses conducted across its network during Q1 of 2015. Tapping its robust data-driven predictive modeling platform, the company analyzed user engagement across approximately 193 million mobile impressions in the electronics vertical ... more...

Digital Trends 2015: Report From Ecoconsultancy & Adobe

Written on
February 3rd 2015
Author
Adotas

IN A NUTSHELL: A focus on customer experiences is the must for 2015 and beyond, considered even more important than mobile and content marketing. Adobe joined forces with Econsultancy to issue this year’s Digital Trends 2015 report. They discovered where over 6000 marketers are focusing their digital efforts. For the complete ... more...

Opera Mediaworks: State of Mobile Advertising Report

Written on
February 3rd 2015
Author
Adotas

According to the just released State of Mobile Advertising report released today by Opera Mediaworks, Android captured the majority (63%) of mobile ad traffic in Q4, but Apple retained its lead in revenue generation. Apple’s favorable position in Western markets, such as the United States, Germany and the ... more...

To Cell and Back: Return Path Breaks Down How Consumers Switch-Up Their Screens

Written on
December 9th 2014
Author
Adotas

Return Path, a consumer intelligence company, just released insights into mobile marketing trends. Their cool Infographic is titled Mobile: Five Trends to Watch. In a nutshell… Trend #1: Don’t Ignore the Email Incumbent Instead of opening more marketing messages on mobile devices as they did last year, consumers actually read slightly less email ... more...

Android Wear: Where Mobile is Headed

Written on
August 21st 2014
Author
Robert Cordray

Mobile technology is perpetually re-inventing itself. Beginning with smartphones, it scaled upward to encompass tablets and is now exploring form factors that include the best features of laptops and desktops. Wearable technology is yet another mostly unexplored niche, and Android Wear is set to bridge the gap between today’s offerings ... more...

ICYMI: Google I/O Keynote Video

Written on
June 25th 2014
Author
Mike Daly

ADOTAS – At its annual I/O developer conference, Google basically announced that Android platforms either are or will be available on your smartphone, tablet, TV, Chromebook, car, face and wrist. If you prefer the longer version, here is the keynote — all 2:30 of it, including the Rube Goldberg thingamajiggy that ... more...

SessionM Launches Audience Marketplace for App Developers

Written on
June 5th 2014
Author
Press Release

BOSTON, June 5, 2014 (ADOTAS) – SessionM, the leader in mobile loyalty and monetization, today announced the launch of a new self-service audience acquisition platform, SessionM OnDemand, to help mobile app developers acquire high quality installs at a fraction of typical market rates. With the cost of acquiring users rising, app marketers ... more...

NativeX Launches First Native Ad Exchange Designed for Mobile Games

Written on
May 28th 2014
Author
Press Release

SAN FRANCISCO, May 28, 2014 (ADOTAS) — NativeX today announced the launch of its global native ad exchange designed to best monetize free-to-play mobile games. The NativeX ad exchange is the first and only mobile ad exchange built for mobile games, which attract the most activity on iOS and Android ... more...

Amazon, Microsoft and Music Apps Rise to Top of Monthly Global App Index

Written on
May 27th 2014
Author
Mike Daly

ADOTAS – Today, App Annie released its latest monthly Apps Index, providing data from April 2014 on the top apps and publishers in the global app market across all app categories, excluding games. Notable findings: Amazon joined the Top Publishers rankings in April following the acquisition of Comics’ comiXology early in the ... more...

OpenX Launches Mobile Software Development Kit for Video Advertising

Written on
May 20th 2014
Author
Press Release

LOS ANGELES, May 20, 2014 (ADOTAS ) – OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced the release of a software development kit (SDK) for iOS and Android developers seeking a simple way to monetize their apps with powerful video advertising technology. OpenX’s new ... more...