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Adotas Poll: Cookies Dominate on Desktop

Written on
June 17th 2013
Author
Mike Daly

ADOTAS — In last week’s Voter Booth, we asked our readers: “What audience identification technology are you relying on today in desktop?” Here are the results: Cookie (98%). Outsourced device recognition technology such as AdTruth (1%). In-App Identifier (Android ID, Apple’s IDFA) (0%). Internal proprietary solution (0%). This week’s follow-up poll question: “What audience identification technology [...] more...

Adotas Poll: Readers Value Mobile Sites 10X More Than Mobile Apps

Written on
June 10th 2013
Author
Mike Daly

ADOTAS — In last week’s Voter Booth question, we asked our readers: “If forced to choose one or the other, which do you believe would be more valuable for your business: mobile website or mobile app?” The results are as follows: Mobile website (90%). Mobile app (9%). This week’s poll question, suggested by AdTruth, [...] more...

How to Build an App That Keeps Users Coming Back

Written on
June 6th 2013
Author
Alan Knitowski

ADOTAS – GigaOm recently reported that over 50 billion apps have been downloaded from the Apple App Store; however, research has shown that 25% of those apps are only used once. Not only is that bad for the user as a lack of usability makes an app less engaging, but [...] more...

Amazon Announces ‘Login with Amazon’ to Reduce Sign-In Friction and Drive Higher Customer Engagement

Written on
May 29th 2013
Author
AdotasWire

SEATTLE, May 29, 2013, (ADOTAS) — Today, Amazon launched Login with Amazon, a new service that will enable the over 200 million active Amazon customers to securely and simply login to apps, games, and websites.  Login with Amazon allows developers to easily reduce sign-in friction for their customers, leading to [...] more...

Adotas Poll: Pay Music Service Will Have Most Affect On Google’s Bottom Line

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – In last week’s poll, we asked our readers: “Which product announcement from the Google I/O conference will have the greatest impact on the company’s bottom line?” The results were as follows: Google Play Music All Access (98%) New tools for Android app developers (1%) Google Play Game Services (1%) This week’s poll question: “Which [...] more...

It’s Not Digital – It’s Mobile

Written on
May 17th 2013
Author
Sandy Shanman

ADOTAS — One of the biggest mistakes advertisers can make is to assume that the content they create for one platform can quickly or easily be reused across many. The truth is that broadcast, digital, mobile and social each have their own rules of engagement, challenges and metrics for success. With [...] more...

Today’s Burning Question: Impact of Google I/O Announcements?

Written on
May 16th 2013
Author
Mike Daly

ADOTAS – We’ve asked our esteemed panel of industry thought leaders the following Burning Question: “What will be the impact of the big announcements coming out of this week’s Google I/O conference? Here’s how they responded: “Up until now, Google Wallet was primarily focused on mobile payments. Google’s announcement about Wallet Objects APIs [...] more...

Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way

Written on
May 16th 2013
Author
Daniel Laury

ADOTAS – Tony Stark aka Iron Man is restless. The self-described genius, billionaire, playboy, and philanthropist sits alone, building dozens of Iron Man suits, while girlfriend Pepper Potts frets. Tony’s obsession with technology causes a love triangle — between himself, Pepper, and those amazing suits. While most of us don’t claim [...] more...

Watch It Live: Big Announcements Expected at Google I/O 2013

Written on
May 15th 2013
Author
Mike Daly

ADOTAS — The three-day Google I/O conference kicks off today at the Moscone Center in San Francisco, promising to introduce “the tech world’s latest web, mobile and social breakthroughs to create simple, life-improving technologies and viable businesses among a rich and diverse community of cutting edge developers.” Acccoding to Business Insider [...] more...

Latest Mobile Stats from Affiliate Window Show Continued Gains

Written on
May 13th 2013
Author
Mike Daly

ADOTAS – Affiliate Window has released its latest mobile and m-commerce stats. Key headlines: April saw Affiliate Window record over 13,000 sales per day through mobile devices, with 5,500 of these through handsets. Affiliate Window recorded more sales through Android devices in April than we did in January-April 2012 Sales through mobile devices exceeded [...] more...



Spotlight

Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...

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