android
Ice Cream Sandwich: Android Echoes Windows
ADOTAS – Although the Android 4.0 “Ice Cream Sandwich” Mobile OS won’t be available for a few months, the buzz since last month’s announcement has been overwhelmingly positive. Already, comparisons to the newly released iOS 5 are being made — what each platform can and can’t do, why that’s a [...] more...
Amobee and Barnes & Noble Using Mobile Ads
ADOTAS – Amobee, a mobile advertising company, and Barnes & Noble are teaming up to use mobile ads this holiday shopping season to drive online content adoption and sales. With the NOOK for Android Reading App, users can enjoy an immersive and easy-to-use reading experience with access to Barnes & [...] more...
The Importance of Distinguishing Features in Online Branding
ADOTAS – While we were writing some blogs at SocialNuggets, we thought of adding thumbnails of various tablets. Then started our search on Google and Yahoo! for images of various tablets. What we found was an utter lack of branding in the tablet marketplace — except in the case of [...] more...
metaio Displays Augmented Reality Marketing Abilities With Toyota’s Virtual Pop Concert
ADOTAS – File under “must be Japanese”: The 2011 Toyota Corolla is being endorsed by virtual pop star Hatsune Miku in an augmented reality experience from metaio in which she performs a live private concert alongside her favorite car. Yes, I said “virtual pop star” — Miku is a virtual singer and [...] more...
Sony Demos Android-Powered Walkman, Targets Runners on Active.com
ADOTAS – The Walkman is dead; long live the Walkman! In announcing the demise of the portable cassette player last year, Sony made me feel ridiculously old — I think I had my first Walkman when I was 10 and blasted my home-duped Pink Floyd cassette (“Dark Side” on A, “Wish [...] more...
Mobile App Inventory Can Almost Absorb Online Display Demand
ADOTAS – With over 600,000 apps available for more than 350 million iOS and Android devices (and both figures continually moving upwards), it can’t be a surprise to hear that mobile app display inventory is booming. But the rate of incline is absolutely amazing: according to a new report from mobile [...] more...
AT&T, T-Mobile & Verizon to Invest $100 Million in Isis Mobile Commerce System
ADOTAS – Although Google summoned a lot of fanfare to launch its digital Wallet, a mobile commerce solution that employed NFC technology and the Android mobile operating system, even if you squinted really hard, it was obvious that the application was limited (which is really too kind an adjective). The age [...] more...
Content Delivery Gains Thrust With Limelight Accelerate
ADOTAS – So there’s five of us gathered around a few tiny tables in a noisy and crowded cafe near the Adotas office in midtown Manhattan – three Limelight Networks execs, one PR rep and little old me — discussing the content delivery network’s latest technological feat, Limelight Accelerate. I’m feeling [...] more...
Google Dives into Handset Market with Motorola Acquisition
ADOTAS – In a defensive move against its smartphone rival Apple, Google has agreed to acquire Motorola Mobility for $12.5 billion in cash – its biggest deal to date. Google CEO Larry Page made the announcement early this morning on the company’s blog,writing, “Our acquisition of Motorola will increase competition by [...] more...
M-Commerce: Adopt and Adapt
ADOTAS – According to CTIA – The Wireless Association, there are more than 300 million wireless subscribers in the U.S. as of 2010 – a figure that translates to more than 96% of the total population of the U.S. That means that beyond wallets or purses and keys, there is [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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