andrew-edwards



Industry Experts Predict the Top 5 Digital Marketing Trends for 2013

Written on
November 23rd 2012
Author
Adotas

With the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with these trends, leading the way in more effectively and ... more...

The Cookie Monster—Is it Eating Your Privacy?

Written on
September 10th 2009
Author
Andrew Edwards

ADOTAS — Cookies are a foundational part of accurate web analytics. They let us marketers recognize returning visitors and allow us to perform some very useful tasks, such like as user segmentation and path analysis, without which we’d have to consider ourselves rather primitive digital marketers indeed. Take away cookies on ... more...

Painting the Enterprise Picture with Google Analytics

Written on
July 22nd 2009
Author
Andrew Edwards

ADOTAS — A recent Forrester report indicated that a rather large percentage of enterprises are using Google somewhere, somehow. I don’t doubt it. But what I do know is that there are very few enterprises relying today on Google for their main analytics effort. Perhaps rightfully, Google is still thought of ... more...

Fox in the Henhouse: Should You Trust Your Agency with Analytics?

Written on
June 15th 2009
Author
Andrew Edwards

ADOTAS — Advertising agencies—and especially digital agencies—are among the most fascinating companies in the world. They are staffed (most of the time) by whip-smart, sometimes arrogant, fun, creative, young, attractive people. Doesn’t it always seem like the good-looking smarty-pants you knew in high school ended up working at an agency? Sometimes, ... more...