andrew-edwards
Industry Experts Predict the Top 5 Digital Marketing Trends for 2013
With the new year right around the corner, digital marketers are looking forward to another year of continued growth in the digital marketing industry. So what can we expect in the new year? Tag management will continue to play a pivotal role with these trends, leading the way in more effectively and [...] more...
The Cookie Monster—Is it Eating Your Privacy?
ADOTAS — Cookies are a foundational part of accurate web analytics. They let us marketers recognize returning visitors and allow us to perform some very useful tasks, such like as user segmentation and path analysis, without which we’d have to consider ourselves rather primitive digital marketers indeed. Take away cookies on [...] more...
Painting the Enterprise Picture with Google Analytics
ADOTAS — A recent Forrester report indicated that a rather large percentage of enterprises are using Google somewhere, somehow. I don’t doubt it. But what I do know is that there are very few enterprises relying today on Google for their main analytics effort. Perhaps rightfully, Google is still thought of [...] more...
Fox in the Henhouse: Should You Trust Your Agency with Analytics?
ADOTAS — Advertising agencies—and especially digital agencies—are among the most fascinating companies in the world. They are staffed (most of the time) by whip-smart, sometimes arrogant, fun, creative, young, attractive people. Doesn’t it always seem like the good-looking smarty-pants you knew in high school ended up working at an agency? Sometimes, [...] more...
Spotlight
Six Mistakes You’re Making with Landing PagesADOTAS — Landing pages represent the tipping point for affiliate marketers. When a potential customer reaches a landing page, he [...] more...
Latest News
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013 ADOTAS – Have social media platforms pinterested you in how [...] more »
- Nikki’s Picks to Click: Facebook Ad Milestone, Twitter Spot Ads, Big Data Problems June 19th 2013 ADOTAS EDITOR’S NOTE: Editorial Intern Nikki Frammartino routinely scours online media for [...] more »
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013 ADOTAS – Advertising legend David Ogilvy once said, “If it [...] more »
- Infographic: Martini Media and comScore Release Affluent Spending Data June 19th 2013 SAN FRANCISCO AND NEW YORK, June 19, 2013 (ADOTAS) — [...] more »
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013 ADOTAS — Did you forget that your friend’s birthday is [...] more »
- Upcoming Event and Conference Calendar June 19th 2013 ADOTAS -– Here’s a snapshot of upcoming industry events. Further [...] more »
- Big Data’s Killer App: Mobile RTB June 18th 2013 ADOTAS – As you may have noticed, mobile real-time bidding [...] more »
Features
- Social Media Consultants Have a Vested Pinterest in Your Brand’s Success June 19th 2013
- Four Tips For Success With Cloud-Backed Digital Campaigns June 19th 2013
- Amazon Launches Social Gifting Service to Compete with Facebook Gifts June 19th 2013
- Big Data’s Killer App: Mobile RTB June 18th 2013
- How SMBs Can Keep Up With Mobile Commerce June 18th 2013
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