andrew-casale
Blogshare: ‘Learning From Pinterest: How the Ad Tech Industry Can Help Fight Fraud’
The latest blog post on The MakeGood from Andrew Casale, VP Strategy for Casale Media, is titled “Learning From Pinterest: How the AdTech Industry Can Help Fight Ad Fraud.” The crux of the article is about using the domain name registration date to verify whether a site is suspicious or [...] more...
Today’s Burning Question: Firefox to Block Third-Party Cookies By Default
Today, we asked our panel of industry experts: “What will be the implications of Mozilla’s intention to block third-party cookies by default in Firefox 22?” Here’s how they responded: “Blocking third-party cookies by default, without discretion, is the equivalent of using a sledgehammer when a ball-peen hammer would suffice. Privacy has [...] more...
Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 2)
… Previous “The answer is: no. The advertising ecosystem will likely always need a direct salesforce. What it doesn’t need however is more people to sell, traffic and optimize standardized banner ads – programmatic mechanisms are clearly compressing these taxes out of the system. The need for a qualified, educated direct sales team to connect [...] more...
Industry Leaders Offer Predictions for 2013 (Part 1)
John Kottcamp, Chief Strategy & Marketing Officer, Tahzoo: “The evolution from multi-channel to omni-channel marketing. Expectations are for a connected experience that not only moves from device to device, but is relevant within the context of a very limited attention span. “Differentiated experiences driven through the next generation of personalization. With the advance [...] more...
GateHouse Media Adds 15 New Publishers to its Private Ad Exchange
NEW YORK (November 15, 2012) – GateHouse Media, a leading multimedia company providing news and information to local communities, today announced the addition of 15 publishers to its private ad exchange, adhance media. The private ad exchange now comprises more than 500 local, hyper-local and major city newspapers and broadcast [...] more...
Study: Human Element Vital in Driving Ad Spend in RTB, Private Exchanges
NEW YORK (October 8, 2012) – Index Platform, a global sell-side platform operated by Casale Media, today revealed that advertisers and publishers are relying on the human element in programmatic ad buying and selling to drive the growth of RTB and private exchanges. With half of advertisers and publishers trying [...] more...
From the AdMonsters OPS Conference: Premium Goes Programmatic, More
ADOTAS - Yesterday, I skipped the Adotas office and hit up AdMonsters OPS Markets conference, a bit of a change of scenery that featured a few smart discussions to boot. During a late-morning panel discussion, former Adotas senior editor and current AdMonsters U.S. editor (and, full disclosure, an offline friend [...] more...
Off-Duty: Cruising With Casale
ADOTAS – As an ad network Casale Media is known for only working with the most premium of publishers, so it was appropriate that its client and partner party would be of the highest quality. And what says awesome like an evening cruise around Manhattan? New York could have been mistaken [...] more...
Spotlight
Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...
Latest News
- It’s Not Digital – It’s Mobile May 17th 2013 ADOTAS — One of the biggest mistakes advertisers can [...] more »
- Video from the Westchester Digital Summit May 17th 2013 ADOTAS – The first-ever Westchester Digital Summit was held on May [...] more »
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013 ADOTAS — Strong marketing strategies attract attention and build the [...] more »
- Adotas Poll: Tremor Video IPO Would Be A Success May 17th 2013 ADOTAS – In this week’s poll, we asked our readers: [...] more »
- Today’s Burning Question: Impact of Google I/O Announcements? May 16th 2013 ADOTAS – We’ve asked our esteemed panel of industry thought [...] more »
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013 ADOTAS – Tony Stark aka Iron Man is restless. The [...] more »
- Pandora is First Digital Publisher to Offer e-Business Advertising Integration into Media Buying Platforms May 16th 2013 OAKLAND, CALIF., May 15, 2013 (ADOTAS) — Pandora (NYSE: P), [...] more »
Features
- Video from the Westchester Digital Summit May 17th 2013
- Automating Core Processes Can Reduce ‘Little Big Problems’ That Ruin Customer Relationships May 17th 2013
- Unleash the Power of Mobile: 6 Steps to Lead Generation the ‘Iron Man’ Way May 16th 2013
- Who’s Sharing My Brand Images? Why Text-Based Social Media Monitoring Falls Short May 16th 2013
- Ads That Look at You: How Eye-Tracking Technologies Will Change the Advertising Game May 15th 2013
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