anchor-intelligence
Anchor Intelligence: Click Fraudsters Still Running Rampant
ADOTAS – It may be popular for those in the industry to spout that the “Wild West” days of Internet advertising are over, but Anchor Intelligence is seeing as much attempted click fraud as ever. Although it slightly decreased quarter-over-quarter, the company noted in its second quarter “Traffic Quality Report” [...] more...
Anchor Intelligence Presents Keyword Revenue Estimates
ADOTAS – Search marketers, you can finally remove the telephone psychic from the payroll. By analyzing keyword data across the Anchor Intelligence network, ClearMark for Keywords computes a revenue estimate for each keyword in an advertiser’s portfolio. An intelligence layer that can be integrated into in-house or third-party keyword management [...] more...
The Year and Holidays in Click Fraud
ADOTAS – Two new reports out suggest that click fraud is still rampant; however, one company saw a surprisingly low percentage over the normally flagrant holiday season. According to Anchor Intelligence’s Traffic Quality 2009 report, attempted click fraud accounted for approximately one in every four clicks across Anchor’s network. The rate [...] more...
Taking a bite out of cyber crime
ADOTAS – Deep within the Shanghai Technology Institute and other Chinese technical universities, criminal plots were brewing. On Chinese social media sites, students were sharing information and colluding to establish a click-fraud ring, the size of which the interactive advertising industry had never witnessed. However, after a thorough investigation, Anchor Intelligence [...] more...
Industry partnerships and new offerings.
ADOTAS — Yahoo, Dog Time, VC Consulting, Burst Media and Anchor Intelligence released company news. Burst Media, an online media and technology company, has announced a partnership with Anchor Intelligence, a click fraud and traffic quality company. The partnership enhances Burst’s existing inventory auditing systems with additional visibility into site traffic [...] more...
The Click Fraud Arms Race
ADOTAS — Ad networks and search engines face challenging conditions when dealing with click fraud, the practice of generating clicks or impressions that have no economic value to the advertiser due to malicious intent on the part of the clicker. The rate of adaptation for fraudsters often exceeds the ability for [...] more...
Ask.com has partnered with Anchor Intelligence
ADOTAS — Online fraud is growing and more companies are looking for ways to address it. Ssearch engine Ask.com has partnered with Anchor Intelligence to improve traffic quality to its partners and advertisers. ClearMark, Anchor’s real-time traffic scoring system, classifies traffic according to quality, enabling ad networks and search engines to [...] more...
LookSmart partners with Anchor Intelligence
ADOTAS — LookSmart, the search advertising network and management company, and Anchor Intelligence, a traffic quality solutions provider, announced a partnership to enhance and extend protection of advertisers from the threat of click fraud. Under the terms of the agreement, LookSmart has licensed ClearMark, Anchor Intelligence’s real-time traffic scoring system, to score [...] more...
GenieKnows pairs with Anchor Intelligence
ADOTAS — As the click fraud spotlight grows, larger ad networks are trying to find solutions. GenieKnows.com, Canada’s largest search ad network, announced today that it hired Anchor Intelligence to monitor its online traffic quality. Afterr a one-month evaluation period, the ad network said that the Anchor Intelligence ClearMark system, which [...] more...
Anatomy of a Fraudster
ADOTAS — Considering we have been doing a series on how to use best practices to stop online fraud, this report is timely. Conducted by Anchor Intelligence, the report, released today, describes the top four profiles of click fraud perpetrators encountered online: click fraud farmers, pyramid schemers, money launderers and kit [...] more...
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