analytics



Awesome! ADWEEK Infographic on 2014′s Smart Social Media Campaigns

Written on
December 26th 2014
Author
Adotas

From ADWEEK –a great graphic that shows what smart brands did on social media that got BIG attention and Big results. Data from unmetric.com’s social media intelligence platform. Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2014%2F12%2Fawesome-adweek-infographic-on-2014s-smart-social-media-campaigns%2F'; addthis_title = 'Awesome%21+ADWEEK+Infographic+on+2014%26%238242%3Bs+Smart+Social+Media+Campaigns'; addthis_pub ... more...

ComScore Reports Desktop Retail Spending Hits $1 BILLION for Five Days in a Row

Written on
December 23rd 2014
Author
Adotas

comScore reports U.S. retail e-commerce spending from desktop computers for the first 44 days of the November-December 2014 holiday season—and the figures are looking like the making of a Happy Merry end o’ the year! As of Dec 17th consumers had spent $42.5 billion online, a 15% increase over ... more...

DigitalSherpa Shares 25 Reasons Why Smartphone Users Love Video Viewing

Written on
December 11th 2014
Author
Adotas

Video is the way to deliver info, fun and facts. The 14% increase in smartphone video viewing that’s predicted for 2015 –by eMarketer –proves it. Almost a quarter of a billion people will get in on digital video viewing next year–and half of them will be on smartphones. Mobile video content ... more...

Instagram Hits 300 Million Active Users, Announces Verified Accounts And Better Spam Filtering

Written on
December 10th 2014
Author
Adotas

Instagram announced it now has 300 million active users. They’ve added 100 million actives just nine months after announcing its 200th—but that doesn’t mean it’s making money. Too bad a picture isn’t worth 1,000 dollars—instead of 1,000 words! The photo sharing company, which was bought by Facebook in 2012 for a ... more...

Rocket Fuel Announces Completion of [x+1] Acquisition

Written on
September 5th 2014
Author
Press Release

(ADOTAS) REDWOOD CITY, Calif. [September 5, 2014] – Rocket Fuel (NASDAQ: FUEL), a leading provider of artificial intelligence (AI) advertising solutions for digital marketers, today announced the completion of the acquisition of X Plus Two Solutions Inc, the parent company of [x+1], a leading provider of programmatic marketing and data-management ... more...

Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

Celtra Launches Cross-Screen Viewability for In-App and Web with New AdCreator Analytics

Written on
June 26th 2014
Author
Press Release

BOSTON, June 26, 2014 (ADOTAS) – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, today announced the release of the new AdCreator analytics which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking. Celtra is the first to provide viewability metrics on both in-app and ... more...

Sizmek Announces New Attribution Suite for Cross-Channel Analytics

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) — Sizmek (NASDAQ: SZMK), a leading open ad management platform company serving more than 5,000 agencies worldwide, announced today the release of the Sizmek Attribution Suite to deliver full-funnel, cross-channel attribution analysis of digital marketing campaigns. With one platform, advertisers and agencies can now collect, model, and analyze ... more...

Moat is First to Be Accredited by the MRC For Viewability Measurement in Both Display & Online Video

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display ... more...

Study Finds Social Media Drives Content Discovery with Millennials

Written on
June 4th 2014
Author
Press Release

WAKEFIELD, Mass., June 4, 2014 (ADOTAS) – Marketers have come to realize that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn’t matter but creating the right content and delivering it consistently – wherever your customers are – does. Millennials ... more...