analytics



Adgooroo Data Details Steep Rise in CPC Across Major Industry Categories

Written on
June 26th 2014
Author
Press Release

ADOTAS — Adgooroo, a leading provider of Search Marketing Intelligence that drives competitive advantage for Internet marketers, released new data today detailing a rise in Cost-Per-Click (CPC) on U.S. AdWords between the first quarters of 2012 and 2014. According to proprietary AdGooroo data, CPC on U.S AdWords has increased an average ... more...

Celtra Launches Cross-Screen Viewability for In-App and Web with New AdCreator Analytics

Written on
June 26th 2014
Author
Press Release

BOSTON, June 26, 2014 (ADOTAS) – Celtra Inc., provider of the first cross-screen HTML5 technology for brand advertising, today announced the release of the new AdCreator analytics which includes cross-screen viewability metrics, accidental ad expansion tracking and performance benchmarking. Celtra is the first to provide viewability metrics on both in-app and ... more...

Sizmek Announces New Attribution Suite for Cross-Channel Analytics

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) — Sizmek (NASDAQ: SZMK), a leading open ad management platform company serving more than 5,000 agencies worldwide, announced today the release of the Sizmek Attribution Suite to deliver full-funnel, cross-channel attribution analysis of digital marketing campaigns. With one platform, advertisers and agencies can now collect, model, and analyze ... more...

Moat is First to Be Accredited by the MRC For Viewability Measurement in Both Display & Online Video

Written on
June 12th 2014
Author
Press Release

NEW YORK, June 12, 2014 (ADOTAS) – Moat Inc., an independent SaaS analytics firm focused on transforming online brand advertising through trusted measurement and insights, has become the first company to be accredited by the Media Rating Council (MRC) for its measurement of viewable ad impressions in both online display ... more...

Study Finds Social Media Drives Content Discovery with Millennials

Written on
June 4th 2014
Author
Press Release

WAKEFIELD, Mass., June 4, 2014 (ADOTAS) – Marketers have come to realize that churning out mountains of content is not a sustainable or effective way to target its millennial customers. Fortunately, volume doesn’t matter but creating the right content and delivering it consistently – wherever your customers are – does. Millennials ... more...

Yieldex Expands to EU, Hires AOL & Rubicon Vets to Run London Office

Written on
June 2nd 2014
Author
Press Release

LONDON, June 2, 2014 (ADOTAS) – Yieldex, America’s leading provider of unparalleled ad forecasting, analytics and cutting-edge trading tools for advertisers and publishers, has expanded to Europe with the opening of a London office at 31 Southampton Row. Ad industry veterans Mark Williams (pictured, left) and Nigel Edmund-Jones (pictured at right) have been ... more...

Acxiom to Acquire LiveRamp

Written on
May 15th 2014
Author
Press Release

LITTLE ROCK, May 14, 2014 (ADOTAS) – Acxiom® (Nasdaq: ACXM), an enterprise data, analytics and software-as-a-service company, today announced that it has entered into a definitive agreement to acquire privately held LiveRamp, a leading service for onboarding customer data into digital marketing applications, for approximately $310 million in cash. Through the ... more...

UPDATED: Google Acquires Adometry

Written on
May 6th 2014
Author
Mike Daly

ADOTAS – Google has acquired Adometry to build on the momentum of Google Analytics Premium and other existing measurement and analytics offerings, according to announcement issued earlier today. Adometry also announced the news on its blog. “We couldn’t be more excited to join Google — a company that shares our core values,” wrote ... more...

Top Five Media Buying Mistakes – and How to Avoid Them

Written on
April 30th 2014
Author
Rick Wyerman

ADOTAS – When it’s time to build your brand, promote your product, or roll out the next big thing, you’ll need to engage in a media buying strategy. Whether you carefully plan a formal launch or dash off a back-of-the-envelope proposal and forge ahead immediately, everything will hinge on optimizing ... more...

Marketo and Acxiom® Partner to Bridge the Gap Between Anonymous Impressions and Personalized Experiences

Written on
April 8th 2014
Author
Press Release

SAN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 (ADOTAS) — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, and Acxiom (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content ... more...