analytics
Eight Tips to Improve Marketing’s ROI in the New Year
ADOTAS – As the new year approaches, most marketers evaluate the previous year to determine changes and improvements to their company’s marketing efforts and ultimately improve ROI. Just in time for your New Year’s resolutions, my company, marketing automation platform provider Act-On Software, has compiled a list of eight tips [...] more...
Manage Your Site’s Tags for Better Business
ADOTAS – Managing a website’s tags — used for various campaigns such as web analytics, email, search, ad servers, online testing, behavioral targeting and social media — is a costly and complex affair. But most companies don’t realize just how much their business can be hurt by not properly implementing or managing those [...] more...
IBM to Acquire DemandTec, Bulk Up E-Commerce Analytics
ADOTAS – IBM announced today it will acquire data analytics company DemandTec at$13.40 per share — in cash — which adds up to approximately $440 million. DemandTec is devoted to pricing, merchandising and marketing analytics, and it’s vertically focused in retail. The company has about 450 customers, including heavy-hitters like Target, [...] more...
Social Media ROI: Stop Worrying, Start Interacting
ADOTAS – It’s no secret that privacy is one of the most critical issues facing social media. It’s also well-known that social media juggernaut Facebook — after coming under pressure for lax privacy policies — responded by making it easier to keep personal information from being shared. Of course, the [...] more...
AdoTube Opens One-Stop Video Campaign Management Shop
ADOTAS – With the promise of simplifying the increasingly complicated process of planning and executing a video ad campaign, AdoTube launched its VidLogic end-to-end campaign management platform for in-stream video advertising, a one-stop shop for audience targeting, ad serving, analytics and more. VidLogic offers clients access to 95% of available online video inventory through partnerships [...] more...
A Tour Inside DoubleVerify’s Accountability Engine
ADOTAS – Entering DoubleVerify’s midtown NYC offices, a giant poster listing the verification companies various offerings finally blares at the bottom, “DoubleVerify: Friend to the Industry.” Plenty of publishers and platform companies are likely to disagree with that statement. Among the verification companies, DoubleVerify receives the lion’s share of bile, with network executives complaining about [...] more...
CONTEXTWEB Joins Forces With Datran to Form PulsePoint
ADOTAS – After partnering for more than a year, Datran Media has merged with CONTEXTWEB to form new company PulsePoint. Datran Media is home of audience targeting and measurement platform Aperture, while CONTEXTWEB operates the ad exchange once known as ADSDAQ. Blending these technologies, the integrated platform will offer a blend of [...] more...
Searchmetrics Illuminates Social Visibility
ADOTAS – Whereas search analytics firm Searchmetrics‘ search visibility standard shows website performance on the top search engines, the new social visibility standard — part of the just-released Searchmetrics Essentials tool — takes the same concept to the social web, measuring a domain or landing’s page influence on the six major social [...] more...
BlueKai Delivers ‘Transactable Data’ Through TrackSimple Analytics
ADOTAS – “If there’s one thing I want you to leave this meeting with, it’s the idea of transactable data,” says BlueKai CMO Jon Ingalls. Sure, you know actionable information: data that improves your audience understanding or leads to a revelation about your audience targeting efforts — the heralded “a-ha!” moment. [...] more...
Why Isn’t Marketing Automation More Automatic?
ADOTAS – What’s in a name? If you are talking about Marketing Automation (MA), the name equates to a lot of confusion. MA indicates a technology solution that’s as easy as “set it and forget it.” But, the industry is still finding itself and the term “revenue performance management” might [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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