analytics



Marketo and Acxiom® Partner to Bridge the Gap Between Anonymous Impressions and Personalized Experiences

Written on
April 8th 2014
Author
AdotasWire

SAN MATEO, Calif., and LITTLE ROCK, Ark., April 8, 2014 (ADOTAS) — Marketo Inc. (NASDAQ: MKTO), the leading provider of marketing software, and Acxiom (NASDAQ: ACXM), an enterprise data, analytics and software-as-a-service company, today announced a strategic partnership designed to help marketers utilize advanced data insights to tailor marketing content ... more...

Marketers: Don’t Confuse Flash with Substance

Written on
April 3rd 2014
Author
Laurie McGrath

ADOTAS – Movie critics are a tough bunch. They rarely, if ever, are impressed with “movie magic” such as computer-generated imagery and gee-whiz special effects. In their minds, if the script is weak, no amount of technical prowess will save the film. So it is in the marketing world. Otherwise ... more...

CAKE Unveils ‘Next Evolution in Mobile App Tracking’

Written on
March 19th 2014
Author
AdotasWire

NEWPORT BEACH, Calif. – March 19, 2014 – CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced the release of CAKE Mobile, a tracking and analytics solution for mobile performance campaigns. Packed with advanced features, CAKE Mobile is fully integrated into a multi-channel performance marketing platform that ... more...

Covario Names Jeff MacGurn Senior Vice President

Written on
March 11th 2014
Author
AdotasWire

SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent search and content marketing firm, today announced that Jeff MacGurn (pictured) has been promoted to senior vice president. In this newly expanded position, the 14-year digital marketing veteran will lead Covario’s delivery team of more than 100 specialists in search marketing, ... more...

McClatchy’s Tru Measure Partners With Simpli.fi

Written on
February 26th 2014
Author
AdotasWire

SACRAMENTO, February 25, 2014 (ADOTAS) – Tru Measure, the media measurement and analytics firm owned by The McClatchy Company (NYSE: MNI), announced today it has entered an agreement with Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, to integrate Simpli.fi’s programmatic marketing and ... more...

Kochava Unveils Next Gen Mobile App Attribution Platform

Written on
February 18th 2014
Author
AdotasWire

SANDPOINT, Idaho, February 18, 2014 (ADOTAS) – Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the immediate availability of the 2.0 version of its platform for attribution analytics. The Kochava platform is a singular, holistic tool that requires minimal integration yet offers maximum real-time reconciliation of clicks, ... more...

Aerva’s Global HTC Digital Campaign Brings Crowdsourced Photos To Times Square

Written on
February 11th 2014
Author
AdotasWire

CAMBRIDGE, Mass., February 11, 2014 (ADOTAS) – Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced today that it partnered with HTC in a very successful global social and digital media campaign promoting the highly rated HTC One during the holiday season. Using ... more...

Localytics Raises $16M in Series C Financing to Drive Closed-Loop Mobile Marketing

Written on
February 4th 2014
Author
AdotasWire

BOSTON, February 4, 2014 (ADOTAS) – Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today it has raised $16M in Series C financing led by new investor Foundation Capital. Existing investor Polaris Partners also participated in this round. Localytics will use ... more...

EXCLUSIVE: Study Shows Only 3% of B2B Firms Use Marketing Automation

Written on
January 21st 2014
Author
Richard L. Tso

ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create complex drip-email campaigns that can trigger the sending of follow-up emails once a user clicks on an embedded link. “The ... more...

Celtra Hires Ex-Adobe Exec Taplin as EVP of Global Sales

Written on
December 5th 2013
Author
AdotasWire

CAMBRIDGE, Mass. – December 5, 2013 – Celtra Inc., the industry leader for rich media mobile ad creation, serving and analytics, today announced the appointment of Todd Taplin as Executive Vice President of Global Sales, Strategy and Services. Mr. Taplin brings exceptional business leadership and comprehensive industry experience to the Celtra team, ... more...