analytics
ComScore Scoops Up M:Metrics
ADOTAS - Yesterday, comScore announced that it has bought M:Metrics, a mobile research firm in a deal that includes $44.3 million cash and options to buy 50,000 shares of comScore stock for M:Metrics option holders. The acquisition closed on Wednesday after both the comScore board and shareholders of M: Metrics approved [...] more...
Top 50 Web Rankings For February
ADOTAS - ComScore released its monthly analysis of U.S. consumer activity on top online properties for February 2008. The month saw an increase in activity on political, tax, greeting and news sites. Jack Flanagan, executive VP of comScore Media Metrix said “February is one of the busiest times of the [...] more...
Martha’s Circle, HotChalk & Gay Ad Networks Take The Lead
ADOTAS - Adify, a technology and media company that focuses on vertical ad networks, announced today that its Gay Ad Network, Martha’s Circle and HotChalk Network were their leading vertical ad networks in their categories for February this year. Over 90 ad networks use Adify’s technology. Martha’s Circle recorded 25 [...] more...
Nielsen Answers The $2.7 Million Super Bowl Question
The Super Bowl can be a holy grail or a holy terror for advertisers. The Nielsen Company is looking to help companies figure out the equation of this massive marketing moment to ensure optimal ROI. Since the Super Bowl does cost advertisers $2.7 million in one shot, this information is [...] more...
A “Hit” Don’t Mean Sh*t!
On a shelf in my office there is a one-million-dollar-bill encased in a plastic brick frame with the date June 27, 1997 etched on the front. It was a corporate award given to me while working at a Fortune 500 firm in their Interactive Marketing department. The company had surpassed [...] more...
Five Maxims For A Successful Digital Content Strategy
No longer is “we have a website” a sufficient response to the question “What’s your company’s digital content strategy?” Brooks Barnes’ recent article in the New York Times, “NBC Making a Clean Start in a House of Mixed Media” is an excellent case study of the learning curve associated with [...] more...
Publicis Agencies Find Wisdom Through AdGooroo
An announcement has been made that many of the Publicis Groupe agencies are partnering with AdGooroo, a search engine marketing (SEM) intelligence company. AdGooroo’s automated data aggregation systems will be utilized by Digitas, SMG Search, Starcom, and ZenithOptimedia as well as other Publicis Group search units to analyze keyword spending across [...] more...
Building A 360 View Of The Customer
Today, most adept online marketers utilize performance measurement to compare campaign response rates, evaluate web site conversion processes, and ultimately determine where their marketing dollars produce the greatest returns. Yet all too often, the analysis of “what happened” gets priority over “what happens next.” From hectic schedules to boardroom justification, many [...] more...
Measuring the Intangibles: Don’t “Blink” Now, But You Might be Gravely Misoptimizing
For many large clients, the web channel’s impact is heavily weighted toward intangibles. Much of the value of a web site is unrelated to online conversion. This simple fact is widely understood by most of the stakeholders in such sites — but poorly translated into a good measurement strategy. [...] more...
Monetizing Content, Part 2
Last month, I spoke about the first steps online publishers can take to monetize content, namely examining online traffic patterns. This included an analysis of unique visitors, repeat visitors, page views and where traffic originates from. After analyzing the traffic on a Web site, an online publisher needs to reach visitors [...] more...
Latest News
- Hires, Fires: Nurun, MySpace, MediaCom, Wordia, NYT September 8th 2008
- Moviefone Ushers in New Voice-Activated Era With Apptera September 8th 2008
- Patriot Acquires Stake in Avot To Cash in on Mobile Boom September 8th 2008
- Sportgenic Scores $10M Series B; To Expand Sales Force September 8th 2008
- Yahoo Stock Beating Google (Relatively Speaking) September 5th 2008
- 10-Year-Old Google Kicking 33-Year-Old Microsoft’s Butt September 5th 2008
- More Evidence That Bribery Works September 5th 2008
- Reality Check: Social Networking Ain’t All That September 5th 2008
Spotlight
SodaHead CEO: Building a Social, Online Democracy ADOTAS EXCLUSIVE — Jason Feffer is no stranger to the power of social networks. The man who was in [...] more...
Features
- Facebook’s $100 Million Virtual Economy September 5th 2008
- Display Ad Networks at Risk? September 4th 2008
- Advertising GOLDMINE: Online News Sites? September 4th 2008
- SodaHead CEO: Building a Social, Online Democracy September 3rd 2008
- Keeping Brands Secure in Insecure Times September 3rd 2008
Reader Favorites
Classifieds
Most Commented
- Google Slaps Affiliate Marketers (Again) (27)
- Marketing to Women Is So 2007 (10)
- Why CFOs Don’t Believe in Online Advertising (7)
- Serious Software Bugs Reported in iPhones (6)
- Can 314 Ad Networks Really Thrive? (6)
- Obama’s VP Pick Inauspicious for Net Neutrality (5)
- Has NebuAd Ruined Behavioral Targeting? (4)
- Four Steps To Lead Generation Success (3)
