SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent search and content marketing firm, today announced that Jeff MacGurn (pictured) has been promoted to senior vice president. In this newly expanded position, the 14-year digital marketing veteran will lead Covario’s delivery team of more than 100 specialists in search marketing, [...] more...
SACRAMENTO, February 25, 2014 (ADOTAS) – Tru Measure, the media measurement and analytics firm owned by The McClatchy Company (NYSE: MNI), announced today it has entered an agreement with Simpli.fi, an advertising technology company that simplifies digital advertising through the use of unstructured data, to integrate Simpli.fi’s programmatic marketing and [...] more...
SANDPOINT, Idaho, February 18, 2014 (ADOTAS) – Kochava (www.kochava.com), the mobile attribution analytics and optimization company, today announced the immediate availability of the 2.0 version of its platform for attribution analytics. The Kochava platform is a singular, holistic tool that requires minimal integration yet offers maximum real-time reconciliation of clicks, [...] more...
CAMBRIDGE, Mass., February 11, 2014 (ADOTAS) – Aerva, a leading solution provider for integrating social media and user-generated content into marketing campaigns, announced today that it partnered with HTC in a very successful global social and digital media campaign promoting the highly rated HTC One during the holiday season. Using [...] more...
BOSTON, February 4, 2014 (ADOTAS) – Localytics (www.localytics.com), provider of the most powerful analytics and marketing platform for mobile and web apps, announced today it has raised $16M in Series C financing led by new investor Foundation Capital. Existing investor Polaris Partners also participated in this round. Localytics will use [...] more...
ADOTAS – Integrated marketing platforms like Eloqua, Marketo, Hubspot and Pardot can pretty much do anything these days, from tracking webpage conversions to incorporating a brand’s CRM data to create complex drip-email campaigns that can trigger the sending of follow-up emails once a user clicks on an embedded link. “The [...] more...
CAMBRIDGE, Mass. – December 5, 2013 – Celtra Inc., the industry leader for rich media mobile ad creation, serving and analytics, today announced the appointment of Todd Taplin as Executive Vice President of Global Sales, Strategy and Services. Mr. Taplin brings exceptional business leadership and comprehensive industry experience to the Celtra team, [...] more...
ADOTAS — Today, brands are putting all their eggs in the digital basket, investing heavily in online campaigns instead of print and outdoor advertising. True, people are spending more and more of their time in front of digital screens these days, but there are limitations of digital that brands may [...] more...
ADOTAS – For website publishers, Google Analytics is a boon — one of the only free tools that provides detailed insights about inbound web traffic and page views. But in late October, Google apparently went “dark” on providing its free data, removing access to the keywords people used in Google’s [...] more...
ADOTAS – Neustar has announced the acquisition of Aggregate Knowledge (AK) for approximately $119 million in cash consideration. “Despite industry consolidation, the ad tech landscape remains fragmented, which forces brands, agencies and marketers to cobble together disparate tools and technologies just to achieve a base-level understanding of the effectiveness of their [...] more...
- BroadbandTV CEO is Named Young Global Leader by the World Economic Forum March 11th 2014 VANCOUVER, March 11, 2014 (ADOTAS) – Shahrzad Rafati, founder and CEO [...] more »
- Intent Media Hires Noted Travel Industry Exec Noreen Henry as VP of Business Development March 11th 2014 NEW YORK, March 11, 2014 (ADOTAS) — Intent Media, an [...] more »
- Ampush Appoints Rick Cotton as Chief Revenue Officer March 11th 2014 SAN FRANCISCO, March 11, 2014 (ADOTAS) – Ampush, a leading [...] more »
- Facebook Exchange Partner Perfect Audience Taps into Google Merchant Accounts for Retargeting March 11th 2014 ADOTAS – You may already know that Facebook Exchange (FBX) [...] more »
- Covario Names Jeff MacGurn Senior Vice President March 11th 2014 SAN DIEGO, March 11, 2014 (ADOTAS) -– Covario, a leading independent [...] more »
- Kitara Media Appoints Chris Magdelinskas as Chief Technology Officer March 11th 2014 JERSEY CITY, March 11, 2014 (ADOTAS) — Kitara Media Corp. [...] more »
- Adknowledge Acquires Video Syndicator Giant Media March 10th 2014 KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) [...] more »
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