analytics-data
Google Takes Over TV Ads With Nielsen’s Help
Today, the Nielsen Company and Google announced a strategic, multi-year partnership. The relationship will leverage Nielsen’s television audience measurement experience to bring demographic data to Google’s TV Ads advertising platform. This combined data will allow Google to provide agencies and advertisers with the information they need to assist them in [...] more...
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Spotlight
HipCricket: SMS Is Still the Wave of the FutureADOTAS EXCLUSIVE — HipCricket, a mobile marketing company, has been changing the way advertisers think about reaching their audiences since [...] more...
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