analysis



ANALYSIS: Not Much to Shout About at Yahoo!

Written on
February 19th 2014
Author
Peter Koeppel

ADOTAS – Marissa Mayer’s attempt to turn Yahoo! around seems to have become stuck in neutral. The company recently reported that its revenues fell by 1.7 percent in the fourth quarter, minus commissions paid out to partners for Web traffic. This is the fourth straight quarter with no growth. By the ... more...

UPDATED: Mobile Dominates in Facebook’s Q4 Earnings Report

Written on
January 30th 2014
Author
Mike Daly

ADOTAS – Facebook had its first quarter in which more than half of its ad revenues came from mobile, and also its first quarter in which mobile ad revenues exceeded $1 billion, according to Q4/annual 2013 earnings data announced by The Social Network yesterday. Revenues for Q4 2014 were nearly $2.6 ... more...

Email Marketing: What Worked and What Didn’t for Cyber Weekend

Written on
December 2nd 2013
Author
Adotas

ADOTAS — Automated marketing software provider Bronto today published an analysis of the best, brightest and sometimes bizarre retailer email marketing campaigns during Holiday 2013. The first volume includes 24 retailer email samples and insights from the week leading up to Black Friday and Cyber Weekend, covering the following topics: Black Friday Early Access Black Friday and Cyber Monday ... more...

Facebook’s Graph Search: A Detailed Analysis

Written on
January 16th 2013
Author
Adotas

Digitas has shared with us a comprehensive perspective on Facebook’s Graph Search that details all the key aspects of the social network’s new feature. Read more… Subscribe to the free Adotas.com Newsletter addthis_url = 'http%3A%2F%2Fwww.adotas.com%2F2013%2F01%2Ffacebooks-graph-search-a-detailed-analysis%2F'; addthis_title = 'Facebook%26%238217%3Bs+Graph+Search%3A+A+Detailed+Analysis'; addthis_pub = 'adotas'; more...

comScore Co-Founder Lists Top 10 Burning Issues in Digital

Written on
January 14th 2013
Author
Mike Daly

Gian Fulgoni, executive chairman and co-founder of comScore, wrote in great detail receltlyabout what he considers the top ten “burning issues” in digital, based on his company has observed while providing data and analytics to more than 2,000 companies around the world. The article also formed the basis of Fulgoni’s ... more...

Local Media Sites Show ‘Em How It’s Done

Written on
May 30th 2008
Author
Sarah Novotny

ADOTAS – Whatever your reality is in advertising, if you are a believer that online advertising will thrive like the IDC, or if you are feeling the full effects of the recession, one thing many critics and analysts agree on is that local media sites are anticipated to stay safe. ... more...

Are You Out of Shape Online? Try a Little Exercise

Written on
February 17th 2006
Author
Tony Quin

Try a little exercise. Go to three of your favorite websites, read an article in each and then write down the ads you can remember that you saw. I realize that this is not very scientific, but I think you will be left with the impression that you were fairly ... more...