amex



Larissa’s Picks to Click: Credit Cards Give Data to Brands, No Ads on Google Glass, ‘Ship Your Pants’

Written on
April 16th 2013
Author
Larissa Lohman

ADOTAS EDITOR’S NOTE: Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Tax Day is over!  Time to stop stressing about the IRS and enjoy this beautiful day! Your credit card carrier could be ... more...

Street Fight Summit: How Foursquare, Pandora and Verve are Using Location to Sell Local Advertising

Written on
January 16th 2013
Author
Tim Sohn

Executives from Foursquare, Pandora and Verve weighed in on the importance of location – and other factors – for publishers in targeting local advertising on  Tuesday, Jan. 15, at Street Fight Summit, 82 Mercer in New York City. Street Fight’s deputy editor, Steven Jacobs, moderated the discussion. Above: Steven Jacobs, deputy ... more...

Taykey Analyzes Social Chatter Surrounding Holiday Shopping

Written on
December 7th 2012
Author
TagMan

Taykey recently analyzed the social conversation happening around holiday shopping (retailers, promotions, products). Below is a spreadsheet (click repeatedly to enlarge) that shows names of various retailers who had a significant volume of activity, and underneath, the top other terms associated with those retailers. A few interesting nuggets: Many of the terms associated ... more...

B2B Marketing Gets Social with Bizo Marketing Platform, Self-Service Edition

Written on
November 13th 2012
Author
Press Release

SAN FRANCISCO (November 13, 2012) – Bizo, the global leader in business audience marketing, today announced a significant expansion of Bizo Marketing Platform, Self-Service Edition, a solution that helps small and mid-sized (SMB) marketers reach and nurture their target prospects online. SMB marketers can now use Bizo to manage their ... more...

Bizo Introduces Two Powerful New Ways to Move B2B Prospects Through the Sales Funnel

Written on
September 19th 2012
Author
Press Release

SAN FRANCISCO (September 18, 2012) – At the Salesforce.com Dreamforce conference, business audience marketing company Bizo introduced two new solutions designed to help business marketers more efficiently move prospects through the sales and marketing funnel. More than 500 brands, and their agency partners, count on Bizo to more effectively ... more...

AdReady Powers Amex OPEN’s SMB Display Platform

Written on
May 16th 2011
Author
Gavin Dunaway

ADOTAS – American Express has tapped DSP AdReady to power AdManager, a end-to-end tool for small and midsized companies using American Express’ OPEN to platform in create, target and measure online display ad campaigns. AdManager is the latest entry in OPEN’s Business Apps for SMBs, which also include a PPC ... more...

AMEX Making Use of The Web

Written on
June 6th 2007
Author
Bob

In a marriage of mediums, American Express has launched its online contest campaign “Are You A Cardmember?” and has promoted it with star-studded commercials on television. Only Amex cardholders may participate in the initiative titled “Members Project”.Celebrities ask people to visit membersproject.com, where they can vote on, suggest and discuss ... more...