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Teaching Values in Viral: How To Instill Cause-Related Marketing in the Viral Space

Written on: October 10th 2006
Author: Jim Calhoun

Conspicuous consumption is over, and “ethical consumerism” is shaping up as a major force in the marketing industry. People of all types are choosing products and brands that support their values. This means social responsibility is more important to a company’s success than ever — and that goes double in [...] more...

Lights, Camera, Collaboration: Moviefone, AmEx Celebrate Tribeca Film Festival

Written on: April 26th 2006
Author: Douglas MacMillan

These days, campaign sites which promote the collaboration of two or more companies are a dime a dozen. Too often, and for a variety of reasons, the central purpose of the partnership is lost on the user. In some cases, joint campaigns opt for panache over message, delivering an enticing [...] more...

AmEx Pulls Out Charity Card Online

Written on: March 3rd 2006
Author: Editor

American Express has launched its Red Card by using the Internet to sign up consumers and raise funds to fight AIDS. U2 front man/global diplomat Bono, chairman and founder of AIDS charity DATA, launched the initiative to raise money for humanitarian organization the Global Fund. The American Express website describes [...] more...

Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...