american-express



Sizmek Presents Ads of the Week: December 15th – December 19th

Written on
December 19th 2014
Author
Sizmek

We’ve assembled a few enticing seasonal treats in this week’s ad selections! Whether your perfect holiday celebration entails sparkling gifts, glam soirees or glacial adventures, our ads of the week will make your season bright. Happy holidays! Country: Canada Advertiser: American Express Media Agency: Ogilvy Publisher: MSN Canada Built Using: Sizmek Workshop Link to Ad: Click ... more...

Fortune 500 Brands Bid for Native Ads on Adiant’s New Exchange

Written on
April 10th 2014
Author
Press Release

NEW YORK, April 10, 2014 (ADOTAS) – Adiant, owner of Adblade and IndustryBrains, the leading content-style advertising platforms, today announced the launch of its real-time bidding (RTB) exchange for native ads. Advertising agencies and demand side platforms (DSPs) can now bid on “in-content” ads across the web’s largest premium-only native ... more...

Adknowledge Acquires Video Syndicator Giant Media

Written on
March 10th 2014
Author
Press Release

KANSAS CITY, Mo. and LOS ANGELES, March 10, 2014 (ADOTAS) — Adknowledge, Inc., the largest privately owned online advertising marketplace, announced today that it has acquired Giant Media, an industry-leading video ad platform. The purchase recognizes the explosive growth of video as an advertising vehicle that will enable advertisers and ... more...

NYC & Company Unveils New Video Campaign to Promote Restaurant Week

Written on
February 3rd 2014
Author
Press Release

NEW YORK, February 3, 2014 (ADOTAS) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today launched a new video campaign appearing in New York City taxi cabs and on social media to help drive reservations for NYC Restaurant Week Winter 2014. The video campaign features ... more...

Twitter Exec to Head Up Monster Judges Panel at 2014 Tomorrow Awards

Written on
January 27th 2014
Author
Press Release

NEW YORK, January 27, 2014( ADOTAS) — Joel Lunenfeld (pictured), VP of Global Brand Strategy for Twitter, USA, will chair the jury Monster Judges for the Tomorrow Awards. The judging panel was announced today by ADC, the first global creative collective of its kind and longest standing organization championing the visual arts. Presented by SapientNitro, the ... more...

Music Hath Charms to Open Consumers’ Wallets (And the Top Brands Know It)

Written on
November 14th 2013
Author
Richard L. Tso

ADOTAS – Pop. Electronica. Rap. Music undoubtedly has a powerful influence on people’s moods and productivity, and  in a recent survey, 51 percent of respondents said they view music events as the No. 1 way to build a positive association towards a brand. In fact, 65 percent of people consider ... more...

Study: Major Brands Are Victimized by Phony Traffic

Written on
October 3rd 2013
Author
Press Release

MADISON, WI, October 3, 2013 (ADOTAS) — MdotLabs, launched last month to help advertisers avoid being victimized by invalid traffic, today released the results of a follow-up study to its “Impression Fraud in On-line Advertising via Pay-Per-View Networks” that shows major brands well-known to most Americans are paying heavily for ad ... more...

Larissa’s Picks to Click: Rovio Ad Revamp, Integral Ad Science Study, #AmEx

Written on
February 14th 2013
Author
Larissa Lohman

EDITOR’S NOTE: Adotas Editorial Intern Larissa Lohman routinely scours online media for big news and offbeat developments to share with our readers. Got your own “pick to click”? Send her a link. Looks like Marky Mark has other plans for Valentine’s Day. Guess I’m stuck with Ben & Jerry’s tonight. TechCrunch reports that Rovio, the ... more...

ADS-CON Recap: In the Age of Data Science, Is There a Place for Intuition?

Written on
February 14th 2013
Author
Adotas

The inaugural Advertising and Data Science Congress (ADS-CON), hosted last month by Media6Degrees (m6d) and NYU Stern Center for Business Analytics, brought forth a range of speakers from the industry to academia to discuss the impacts of the data science revolution on advertising and society.  Over 150 attendees, including representatives ... more...

Hearst Revamps Online Magazines for Mobile Generation

Written on
February 12th 2013
Author
Richard L. Tso

Publishing powerhouse Hearst is embarking on a new strategy to change the way people consume editorial content, also giving rise to providing more integrated brand experiences offered by advertisers. Over the next several months, Hearst Digital Media’s portfolio of magazines will be getting a new look and feel. The publisher is ... more...