amazon



USA TODAY Sports Weekly Launches Socially-Integrated App Across All Major Platforms, Powered By MAZ

Written on
April 17th 2014
Author
AdotasWire

NEW YORK, April 17, 2014 (ADOTAS) – MAZ, whose publishing platform powers over 750 apps across the Apple’s iTunes Store, Google Play, and Amazon’s Appstore, announced today that they have partnered with USA TODAY Sports Weekly to create its apps across all mobile and tablet devices. The first digital edition of USA TODAY Sports ... more...

Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs ... more...

As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on
February 25th 2014
Author
Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, ... more...

Opera Mediaworks Launches Mobile Ad Serving Platform, Expands Programmatic Capabilities

Written on
February 24th 2014
Author
AdotasWire

SAN MATEO, Calif. and BARCELONA, February 24, 2014 (ADOTAS) – Opera Mediaworks, the world’s largest mobile advertising platform, today launched AdMarvel for Ad Networks, its latest mobile ad-serving and monetization product, and OMAX (Opera Mediaworks Ad Exchange) 2.0, a real-time marketplace for efficient, automated buying and selling of mobile media. AdMarvel for ... more...

Uber No. 1, Jobs Bests Living CEOs in Synthesio Social ‘BuzzMatch’

Written on
February 17th 2014
Author
AdotasWire

NEW YORK, February 17, 2014 (ADOTAS) – Synthesio, the award-winning global social media monitoring firm delivering the highest quality data from 192 countries in 50 languages, kicks off “Social Startup & CEO BuzzMatch 2014” a monthly ranking of the most buzzed-about tech startups and celebrity tech CEOs. Startup BuzzMatch 2014 Inspired by ... more...

Google Takes On Amazon: New Report Shows PLA Spend Tripled in 2013

Written on
January 22nd 2014
Author
Richard L. Tso

ADOTAS – With the busiest shopping season of the year now behind us, Q4 demonstrated the rising influence of online purchases over traditional brick-and-mortar retail. The last quarter of 2013 was the biggest quarter ever for paid search, with 36 percent of all global retail paid search clicks coming from ... more...

Time Inc. Appoints Colin Bodell New Tech Chief, Preps for Public Company Spinoff

Written on
January 20th 2014
Author
Richard L. Tso

ADOTAS – Time Inc. CEO Joe Ripp has a lot on his mind these days as he prepares the publishing company for its spinoff from Time Warner later this year. After the dust settles, Time Inc. will be operating as a public company that will be under intense scrutiny, especially ... more...