amazon



Study Shows Consumers Have Little Enthusiasm for Amazon’s Fire Phone

Written on
June 24th 2014
Author
Press Release

LOS ANGELES, June 24, 2014 (ADOTAS) – Insights powered by Bizrate, a division of Shopzilla’s new Connexity, has surveyed over 4,000 online buyers and found that among those who are not solely Amazon online buyers, there is very little definitive interest in buying its newly introduced Fire smartphone – and ... more...

What The Industry is Saying About Amazon’s Fire Phone

Written on
June 19th 2014
Author
Mike Daly

ADOTAS – Amazon yesterday became the first ecommerce player to introduce its own smartphone: Fire. What sets fire apart from other such devices are two new breakthrough technologies: Dynamic Perspective and Firefly. Dynamic Perspective uses a new sensor system to respond to the way the user holds, views, and moves the ... more...

Alibaba Goes Boutique: What We Can Learn from 11Main

Written on
June 17th 2014
Author
David Rekuc

ADOTAS — Last week Alibaba launched its first direct-to-consumer online shop in the United States at 11Main, a curated marketplace that will offer “one-of-a-kind items, not available at mass merchants and other large e-commerce sites.” Though most of us don’t have the resources of an Alibaba-sized parent company, we can ... more...

Amazon, Microsoft and Music Apps Rise to Top of Monthly Global App Index

Written on
May 27th 2014
Author
Mike Daly

ADOTAS – Today, App Annie released its latest monthly Apps Index, providing data from April 2014 on the top apps and publishers in the global app market across all app categories, excluding games. Notable findings: Amazon joined the Top Publishers rankings in April following the acquisition of Comics’ comiXology early in the ... more...

USA TODAY Sports Weekly Launches Socially-Integrated App Across All Major Platforms, Powered By MAZ

Written on
April 17th 2014
Author
Press Release

NEW YORK, April 17, 2014 (ADOTAS) – MAZ, whose publishing platform powers over 750 apps across the Apple’s iTunes Store, Google Play, and Amazon’s Appstore, announced today that they have partnered with USA TODAY Sports Weekly to create its apps across all mobile and tablet devices. The first digital edition of USA TODAY Sports ... more...

Amazon.com: From Retail Powerhouse to Multimedia Monolith?

Written on
April 16th 2014
Author
Peter Koeppel

ADOTAS – Since its inception, Amazon.com has been known as one of the first highly successful, “big box” retailers online – and while it is still one of the “big boys,” times sure have changed. Fortunately, Amazon is taking steps to change with those times. With physical products like books, CDs ... more...

As Google Extinguishes Wildfire, What’s Next for Social Advertising?

Written on
March 25th 2014
Author
Richard L. Tso

ADOTAS – When Google purchased Wildfire for a cool $350 million back in 2012, social advertising was in its heyday and the industry was still trying to figure out a clear way to convert earned media into paid. Wildfire, Buddy Media and Virtue were red-hot companies that year, helping brands ... more...

Everyday Data: How the Ubiquity of Data Is Changing Everything

Written on
March 17th 2014
Author
Niraj Pant

ADOTAS – “Big Data” has been a popular buzzword in business circles for the past several years, but when most people hear the term, if they know what it means at all, they picture tech-savvy analysts using highly specialized tools to handle unimaginably huge datasets to deliver arcane business intelligence. ... more...

Personalization Isn’t Creepy; It’s a Reality & a Necessity for Success

Written on
March 12th 2014
Author
Bill Guild

ADOTAS – The convergence of one-to-one and programmatic advertising will disrupt the practices and organizations of advertisers. We all recognize that mobile, video and online advertising sometimes live in silos — even though they shouldn’t — but those divides are nothing compared to the gap between advertising and CRM. Every ... more...

5 Successful Marketing Methods in the New Age of Digital Consumption

Written on
February 25th 2014
Author
Eric Schiffer

ADOTAS – There are now more places than ever before not just any eyeballs, but the right eyeballs. Clicks are now but one type of measurement at our disposal. Nielsen ratings are passé due to DVRs, web viewing, smart phone, and large public viewings. When we talk to our clients, ... more...