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Ex-Apple, Razorfish and Lithium Execs Unite to Take On Big Data Deluge for Marketers

Written on
February 20th 2014
Author
Richard L. Tso

ADOTAS – Data is everywhere. But for marketers, the challenge comes in unifying campaign data across various platforms, reporting standards and automation software suites to distill valuable insights. In much the same way as the travel management company Tripit automates the consolidation of airline travel and hotel details, a new ... more...

The Fastest Growing Jobs in Marketing are in (Surprise!) Mobile, Social

Written on
February 25th 2013
Author
Katja Wald

Are you mobile and social enough? The recent Aquent and American Marketing Association’s (AMA) 2012 Salary Survey found that mobile and social media marketing will be the two hottest jobs in 2013 — both expected to increase by 19 percent in the next two to three years. The survey also ... more...