altimeter-group



AFAIK: Brand Activation Association, Vobok, Datonics, SourceKnowledge

Written on
June 3rd 2013
Author
Mike Daly

ADOTAS — We sorted through the junk email to deliver you the most critical nuggets of information for today’s roundup. Here we go: Kraft Foods will be joining several other leading companies as presenters at the Brand Activation Association (BAA) West Coast conference Marketing to the Omni-Channel Shopper: Using Technology To Win ... more...

Blogshare: The Importance of Leveraging Social Customer Data

Written on
February 5th 2013
Author
Adotas

From the Shoutlet Blog: Social customer data is among the most promising parts of the buzz surrounding Big Data. For today’s digital and social media marketer, few things are as exciting as getting great data that teaches them new insights about their customers. But making sense of this of this data ... more...

Check Your Brand’s Digital Strategy Score

Written on
October 9th 2012
Author
AdotasWire

SIM Partners recently published a blog post with a helpful 10 question digital strategy checklist for brands. The post quickly recaps recent research from Altimeter Group and others that demonstrate the continued growth of local search queries, app-based local search queries, smartphone proliferation and Apple Maps. Each of these trends ... more...

Off-Duty: Vitrue Shares the Secret Charm of Hudson Yards

Written on
October 21st 2011
Author
Gavin Dunaway

ADOTAS – A stone’s throw away from the Hudson River, the industrial area for shipping companies known as Hudson Yards doesn’t seem like the kind of neighborhood you would head to for a posh cocktail party. However, that’s one of the joys of New York City — things are rarely what ... more...

Industry news on hirings and finance

Written on
August 31st 2009
Author
Edward Barrera

ADOTAS — Buzz Media, Fwix and the Altimeter Group all had annoucements recently. Fwix, a local consumer newswire that combines traditional local news content with validated user-contributed stories, will be launching an iPhone app. The company also announced that it has secured an undisclosed amount of Series A funding from BlueRun ... more...