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5 Things Brands Need to Do to Come Out on Top With Google+

Written on
December 26th 2013
Author
Kevin Gibbons

EDITOR’S NOTE: This article, originally published on Feb. 26, 2013, placed at No. 16 in our 20 most popular articles of the year. ADOTAS — You may have noticed things have been heating up between Google and Facebook recently. Facebook claims its announcement of Graph Search doesn’t mean they are getting involved ... more...

Study: Major Brands Are Victimized by Phony Traffic

Written on
October 3rd 2013
Author
AdotasWire

MADISON, WI, October 3, 2013 (ADOTAS) — MdotLabs, launched last month to help advertisers avoid being victimized by invalid traffic, today released the results of a follow-up study to its “Impression Fraud in On-line Advertising via Pay-Per-View Networks” that shows major brands well-known to most Americans are paying heavily for ad ... more...

Attention Marketers: What You Can Expect from YouTube’s New ‘One Channel’

Written on
June 11th 2013
Author
Alex Fraser

ADOTAS — Millions of brands of all sizes have created YouTube channels to promote their products, display their corporate culture, educate their market, and more. This month, all of these brands will be forced to adopt YouTube’s recently announced redesign — named One  Channel — created to underscore the value ... more...

Vibes Brings Apple’s Passbook To Life With Catapult™ Mobile Pages

Written on
September 21st 2012
Author
AdotasWire

CHICAGO (September 21, 2012)— Vibes, a mobile marketing and technology company, is debuting Catapult™ Mobile Pages with Passbook integration. Mobile consumers who updated their iPhones this week with Apple’s new iOS 6 software are now looking to fill Passbook with compelling content. This first-to-market solution from Vibes allows retailers and ... more...