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The Key Ingredient to Successful Engagement Campaigns

Written on
November 16th 2012
Author
Jay Acunzo

Quick Bite: Engagement marketing campaigns are by their very nature consumer-initiated, but too often this sort of campaign lacks results. In years past, dozens of vendors and platforms addressed the need for engagement by offering tools to structure a campaign, market to an audience, and measure results. Campaigns like video upload contests ... more...

Facebook redesigns force app developers to adapt

Written on
April 15th 2009
Author
Edward Barrera

ADOTAS — I’m now constantly bombarded with silly things to do on Facebook, and apparently even the new design won’t stop it. With the rise of LivingSocial, which lets social network users list their favorite things, like books and movies, to the top of the app food chain, other applications have ... more...