all-things-d



Why Online Video Advertising is Giving TV a Run for its Money

Written on
October 4th 2013
Author
Kevin Van Lenten

ADOTAS – There may still be more commercials on TV than on the Web, but online video ads are encroaching on TV’s advertising dollars as the potential viewers rival prime-time audiences and quality content increases. Television remains the dominant advertising medium in the U.S, but it’s starting to lose its luster. ... more...

Report: Tremor Video Files for IPO

Written on
May 24th 2013
Author
Mike Daly

ADOTAS – Are our readers incredibly influential, or are they just incredibly well-informed? Last Friday, based on a May 9 report from Bloomberg, we  conducted a poll asking which video company’s IPO would draw the strongest response: Tremor Video, Yu.Me or Adap.tv. A staggering 93 percent of respondents chose Tremor. A week ... more...

Today’s Burning Question: Implications of Yahoo’s Tumblr Acquisition?

Written on
May 20th 2013
Author
Mike Daly

ADOTAS – Today we’ve solicited comments from industry leaders in response to the following Burning Question: “What will be the implications of Yahoo’s acquisition of Tumblr?” Here’s how they’ve responded: “Yahoo! is no stranger to large acquisitions, and its purchase of Tumblr is one that’s actually one of the smaller purchases the company has ... more...

Report: David Karp sells Tumblr to Yahoo! for $1.1 Billion

Written on
May 20th 2013
Author
Adotas

ADOTAS (via New York’s Daily News) — Who wants to be a billionaire? Tech wonder David Karp, evidently. The plucky, 26-year-old Tumblr founder has sold his popular blogging platform to tech behemoth Yahoo for an amazing $1.1 billion, news site AllThingsD reported Sunday. Read More ... Subscribe to the free Adotas.com Newsletter addthis_url ... more...

HuffPost Intrigue: Balis Out, Arianna Next?

Written on
April 29th 2013
Author
Mike Daly

ADOTAS — A week ago today, we ran a Q&A I did with Janet Balis (pictured), publisher of the Huffington Post. The story came about when an in-house publicist pitched it to me in November. Balis was set to speak at ad:tech New York, but our respective schedules didn’t allow ... more...

Tweet, Spin & Listen: Introducing Twitter’s #Music App

Written on
April 17th 2013
Author
Richard L. Tso

ADOTAS – Is Twitter entering into the music game? Sources are tweeting “yes” and the Twitter Music App for iOS will be launching soon to compete with some heavy-hitters in the social music space like Spotify, Pandora, Rdio and even iTunes. Last Friday, at the start of Coachella, Twitter created ... more...

AdBrite to Shut Down This Friday

Written on
January 29th 2013
Author
Mike Daly

Venerable ad exchange AdBrite sent an email yesterday to all of its publishers and advertisers stating that it would shutter its operations as of Friday, Feb. 1. SUBSCRIBE TO THE ADOTAS NEWSLETTER AT THE BOTTOM OF THIS PAGE! The move came after a deal to sell the company reportedly fell through, according ... more...