algorithm



JBL Turns Tweets Into Music for Grammy Campaign

Written on
January 13th 2014
Author
Adotas

ADOTAS — In celebration of the 56th Annual GRAMMY Awards, today JBL launched “JBL Tweet Music,” a new digital experience that transforms tweets into music. Twitter users can tweet as they normally would using #JBLGrammys or #JBLTweetMusic, with @JBLAudio, and their tweet will be interpreted into a song. The keyboard ... more...

It’s Not Big Data Vs. Creative: It’s Big Data AND Creative

Written on
December 24th 2013
Author
Graham Clark and Max Fresen

EDITOR’S NOTE: This article, originally published on Feb. 6, 2013, placed at No. 18 in our 20 most popular articles of the year. ADOTAS – For decades, the marketing industry has been dominated by the creative disciplines. Customer Experience has focused on creative professionals producing high-impact visual presentations that grab and ... more...

Life of an SEO: Before, After & Beyond Penguin 2.1 (Infographic)

Written on
October 29th 2013
Author
Mike Daly

ADOTAS — Dot Com Infoway (DCI) recently published an infographic on SEO tactics. “Life of an SEO: Before, After & Beyond Penguin 2.1″ focuses the effect of Google’s Penguin algorithm update on SEO efforts and reflects the state of mind of SEO professionals in its aftermath. Click twice on the image ... more...

Today’s Burning Question: Google Stock Breaks $1,000 Barrier

Written on
October 18th 2013
Author
Mike Daly

ADOTAS — Today we asked our esteemed panel of industry thought leaders for their reactions to Google’s stock price surpassing $1,000 a share. They responded as follows: “Google is a revenue freight-train, which I pointed out in a blog predicting this could easily happen back in July. For all the questions about ... more...

Today’s Burning Question: Is the Industry Overrun with Botnets?

Written on
March 22nd 2013
Author
Mike Daly

ADOTAS – Inspired by recent coverage of the issue by both AdWeek and AdExchanger, we asked our panel of industry leaders: “Has botnet traffic increased exponentially in the age of programmatic buying and RTB, and if so, what can be done to combat it?” Here are their responses: “I don’t think this is a new ... more...

Six Seconds to Say It All: Vine as an Emerging Marketing Tool

Written on
March 5th 2013
Author
Craig Elimeliah

Non-linear communication has taken foothold among the more traditional short forms of communicating online. It has quickly become the go-to way to share a moment. But with the proliferation of sharing and hacking, platforms like Vine and Snapchat are quickly becoming the most desirable media to communicate across. Quick phone calls, ... more...

Climate-Change Campaign Employs Social Game Mechanics, a News-Driven Digital Platform and Sophisticated Algorithm

Written on
March 4th 2013
Author
Press Release

BOSTON — Ad/marketing firm Arnold Worldwide in collaboration with Al Gore’s Climate Reality Project are introducing “Reality Drop” (www.realitydrop.org), an innovative activism initiative to spread truth quickly worldwide about global warming. The agency attracted the attention of Gore and his colleagues through Arnold’s groundbreaking cause-related work on the national anti-tobacco ... more...

Today’s Burning Question: Are Ad Sales People Becoming Irrelevant? (Pt. 1)

Written on
February 15th 2013
Author
Mike Daly

Here’s the latest burning question we posed to our readership of  industry influencers: With the rise of programmatic bidding and high-quality inventory being available to equally bid against low-quality inventory, will ad sales people eventually be replaced by the algorithm? “Technology is slowly reducing the workforce. More jobs are being eliminated because of automation. Businesses ... more...

Marketers Must Mine Big Data’s Predictive Powers For Success in 2013

Written on
February 8th 2013
Author
Jim Moar

For years now, the promise of Big Data has loomed large. Unfortunately for digital marketers, it has been more hype than reality. Many a marketer has salivated at Big Data’s promise of unprecedented insight on behavioral and sentiment trends gleaned from digital and social media. This situational awareness would help marketers ... more...

The Big Data Fallacy: Is Your Targeting Data Transsexual?

Written on
February 6th 2013
Author
Richard L. Tso

Brands, agencies and trading desks now have access to mounds of targeting and performance data to fuel advertising campaigns, and can pretty accurately track paid media that results in impressions, CTR and engagement. Big data and the rise of new marketing algorithms are giving advertisers insight into virtually every aspect ... more...