Cross-platform media strategy is rising through the ranks to create new ways of engaging with audiences. This is what I do for a living, and love it, but I can understand why it’s a huge headache and often times, a sunk cost or “experiment.” Often times, the core strategy is [...] more...
LOS ANGELES (October 17, 2012) – The Shadow Gang, a new breed of entertainment studio based in Los Angeles, today unveiled its proprietary multi-platform distribution engine, titled ‘Galahad™’ at the StoryWorld Conference + Expo. Galahad provides a scalable and efficient way to create, socialize and monetize content. Galahad is the [...] more...
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