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Neolane Extends SoLoMo Marketing with Unique Capabilities to Capitalize on Facebook Open Graph Data

Written on
December 19th 2012
Author
AdotasWire

NEWTON, MASS. and TWICKENHAM, UK (December 18, 2012) – Conversational marketing technology provider Neolane announced enhancements to Neolane Social Marketing, an application in Neolane’s marketing technology platform. Now marketers can take advantage of Facebook’s Open Graph to obtain real-time customer information and integrate it directly into their marketing database. These unique capabilities allow brands [...] more...

Gossip Round-Up: $Millions Lost, Heads Rolling, Fisticuffs, Oh My

Written on
July 29th 2008
Author
Kathleen

ADOTAS – T. Boone Pickens is ruing the day he followed in Carl Icahn’s steps and snapped up 10 million shares of the tottering Yahoo. Boone’s sold the stock, at a loss of about $50 million. (He’s pinning the blame on Yahoo’s “pathetic” management.) Just like marriages, some mergers are [...] more...



Spotlight

Take the Display Advertising Survey for the Chance to Win a Jawbone Jambox!ADOTAS – Industry discussions about cookies, privacy and the impact on display advertising have been frequent — and, in some [...] more...

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