akamai



Ad Spend on Piracy Sites Hits $227 Million in 2013

Written on
February 19th 2014
Author
Richard L. Tso

ADOTAS – Remember Napster and the rise of rudimentary peer-to-peer file sharing technologies that allowed people to easily share music and movies across a distributed network? Made popular by university campuses and computer clusters around the country in the late 1990s, piracy has been around for decades, and yet these ... more...

VIDEO: Adobe Primetime Launches, Bringing TV Content to Connected Screens

Written on
April 10th 2013
Author
AdotasWire

LAS VEGAS (ADOTAS) — At the National Association of Broadcasters (NAB) conference, Adobe Systems Incorporated (Nasdaq: ADBE) today announced the general availability of Adobe® Primetime (formerly “Project Primetime”), the industry’s most advanced TV publishing and monetization platform for programmers and pay TV service providers. The company also announced technology collaborations with ... more...

Online Video Search Is Here: New App Enables Viewing of Up to 9 Simultaneous Videos

Written on
January 23rd 2013
Author
Richard L. Tso

Ever wanted to find just the right video for your next business presentation, lecture or viewing party? With so much multimedia content scattered across the Internet, Vuemix addresses a need to have an easy way to search, stream and watch videos from a single aggregated platform. Released this week, the ... more...

Stream This: The Evolution of Entertainment Consumption

Written on
December 7th 2012
Author
Richard L. Tso

If there’s one staple of American life, it’s entertainment. Movies have been around since the 1920s, providing people with an immersive form of escapism and visual storytelling. And while there’s nothing quite as relaxing as physically going to the movie theater to see a film on the big screen, the ... more...

Quick Hits: Top Brands Move into Google+, Unruly’s “Viral Spiral,” comScore/Neilsen Deal Good for Advertisers?

Written on
December 22nd 2011
Author
Brian LaRue

ADOTAS – According to a report issued by BrightEdge, 77 of the world’s top 100 brands have Google+ pages now, up from 61 a month ago. These top brands now have about 148,000 Google+ followers, cumulatively. Starbucks ”nearly quadrupled” its Google+ followers just in the last month, the report says, and ... more...

Akamai Scoops Up Targeting Shop acerno for $95M

Written on
October 21st 2008
Author
Kathleen

ADOTAS – Content delivery network Akamai has signed an agreement to acquire behavioral advertising newbie acerno for $95 million in cash. Akamai’s purchase of the online co-operative of shopping and purchase data was made to enhance the company’s Advertising Decision Solutions, a new product line also being announced today. The ... more...

Slideshow of March Adness

Written on
April 3rd 2008
Author
Sarah Novotny

ADOTAS — EyeWonder – along with co-sponsors Adobe and Akamai – hosted over 700 client guests at three concurrent events for the start of the NCAA college basketball tournament on March 20. Revelers in Chicago, Los Angeles and New York (overlooking Times Square from the second floor of the ESPN ... more...

Akamai Measuring Super Bowl Web Traffic

Written on
January 29th 2007
Author
Sarah Novotny

Internet traffic delivery service Akamai has posted its Net Usage Index for Advertising in preparation for the Super Bowl on February 4th. The service is ready to reveal the real-time nuances of advertising web traffic before, during and after the big game. Through its global network of servers, Akamai manages web ... more...

Akamai Measures Digital Music

Written on
December 11th 2006
Author
Sarah Novotny

Akamai Technologies Inc., a company whose distribution platform handles nearly 20% of the traffic on the entire internet, has begun providing accurate measurements of music streaming and downloads. “Not only has the Internet quickly evolved into a key distribution channel for music, it’s dramatically changing the way consumers learn about, share, ... more...

Kiptronic Podcast Advertising Taps Akamai Distributed Server Network

Written on
September 28th 2006
Author
Sarah Novotny

Podcast ad marketplace company Kiptronic has entered into a partnership with Akamai, a company that handles nearly 15% of the traffic on the entire internet though its network of distributed caching servers that help media distributors ease their bandwidth burdens. Kiptronic lets podcasters include dynamically-targeted advertisements and sponsorships in their ... more...