akamai

Quick Hits: Top Brands Move into Google+, Unruly’s “Viral Spiral,” comScore/Neilsen Deal Good for Advertisers?

Written on: December 22nd 2011
Author: Brian LaRue

ADOTAS – According to a report issued by BrightEdge, 77 of the world’s top 100 brands have Google+ pages now, up from 61 a month ago. These top brands now have about 148,000 Google+ followers, cumulatively. Starbucks ”nearly quadrupled” its Google+ followers just in the last month, the report says, and [...] more...

Akamai Scoops Up Targeting Shop acerno for $95M

Written on: October 21st 2008
Author: Kathleen

ADOTAS – Content delivery network Akamai has signed an agreement to acquire behavioral advertising newbie acerno for $95 million in cash. Akamai’s purchase of the online co-operative of shopping and purchase data was made to enhance the company’s Advertising Decision Solutions, a new product line also being announced today. The [...] more...

Slideshow of March Adness

Written on: April 3rd 2008
Author: Sarah Novotny

ADOTAS — EyeWonder – along with co-sponsors Adobe and Akamai – hosted over 700 client guests at three concurrent events for the start of the NCAA college basketball tournament on March 20. Revelers in Chicago, Los Angeles and New York (overlooking Times Square from the second floor of the ESPN [...] more...

Akamai Measuring Super Bowl Web Traffic

Written on: January 29th 2007
Author: Sarah Novotny

Internet traffic delivery service Akamai has posted its Net Usage Index for Advertising in preparation for the Super Bowl on February 4th. The service is ready to reveal the real-time nuances of advertising web traffic before, during and after the big game. Through its global network of servers, Akamai manages web [...] more...

Akamai Measures Digital Music

Written on: December 11th 2006
Author: Sarah Novotny

Akamai Technologies Inc., a company whose distribution platform handles nearly 20% of the traffic on the entire internet, has begun providing accurate measurements of music streaming and downloads. “Not only has the Internet quickly evolved into a key distribution channel for music, it’s dramatically changing the way consumers learn about, share, [...] more...

Kiptronic Podcast Advertising Taps Akamai Distributed Server Network

Written on: September 28th 2006
Author: Sarah Novotny

Podcast ad marketplace company Kiptronic has entered into a partnership with Akamai, a company that handles nearly 15% of the traffic on the entire internet though its network of distributed caching servers that help media distributors ease their bandwidth burdens. Kiptronic lets podcasters include dynamically-targeted advertisements and sponsorships in their [...] more...

Bronto Partners with Akamai to Accelerate Email Marketing

Written on: February 16th 2006
Author: Sarah Novotny

Email marketing software provider Bronto today announced its plans to leverage the online process accelerating services of Akamai Technologies, Inc. Akamai’s global network of over 18,000 servers will enable Bronto’s clients to deliver image- and file-laden content from servers much closer to the end-server, creating faster interactions and ultimately generating [...] more...

Right now, at the beginning of 2012, what are you watching the most closely for its ad and marketing opportunities?
Mobile. Smart devices have become standard, and advertising is only going to become more creative there.

Online video. It's a real competitor to TV now, and it presents really interesting ways to engage viewers.

Social media. The new Facebook timeline and the surge of Google+ have cracked the game wide open again.

Tempting as it might be, I don't want to get too involved in one aspect.

See, I think this might be a good time to see what would happen if we revisited MySpace, but made the ads slightly bigger... with more strobe effect.

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Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »

Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Two Surveys: What Are We Doing with Mobile Devices During the Super Bowl? February 2nd 2012 ADOTAS - With the Super Bowl fast approaching and the [...] more »

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Features

Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
Case Study: Social Ad Effectiveness February 8th 2012
Video: “Build an SEO Foundation” Excerpt February 8th 2012
Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
How Social Targeting Can Lead to Discovery February 7th 2012

Features Archive

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Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...

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