agency_roles
The New Talent Paradigm
A couple of weeks ago, I spent a fabulous, fascinating and inspirational four days in Monterey at the annual Technology, Entertainment and Design Conference, otherwise known as TED. Along with 999 other people, I listened to speakers such as Philippe Starck, Murray Gell-Mann, John Doerr, Alan Kay, Edward de Bono, Daniel [...] more...
The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms
While driving up and down the PA turnpike over the past few weeks I’ve noticed something…We as an ad industry are still not sharing ad space. Meaning, where are the website names on the billboards? Taking a count on Wednesday, I noticed 20 billboards and only two of [...] more...
Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond
Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...
ADOTAS Conversations: Steve Parker & Jeff Adelson-Yan, Levelwing Media
Agencies, at least from the old Madison Avenue perspective, have always staked their claim as the shadowy conspirators behind the globe’s most memorable, forgettable, and simply regrettable campaigns. But with the advent of the online space and more recent channels including mobile, the interactive agencies themselves have cultivated their own star [...] more...
Tribeca Signs up Special Ops for Interactive Marketing Consultancy
Special Ops Media has been named the interactive marketing consultant for Tribeca Enterprises, the parent company of the Tribeca Film Festival and Tribeca Cinemas. The agency in turn will facilitate advertising and marketing strategy with plans to increase the user traffic and advertiser drive within the Tribeca Film Festival’s Website, [...] more...
The Integration Initiative: Special Ops Media Gives Entertainment Marketing a Full-Service Facelift
While numerous verticals have recently made surprisingly successful transitions from traditional to interactive marketing—automotive and sports to name a few—it is the entertainment arena that has always remained on the cutting edge. From record labels promoting artists to a studio peddling the latest blockbuster or indie darling, the arts & [...] more...
To Social Network or Not: The Current Agency Quandary
I’m going to get straight to the point today…My question to you is “To Social Network or Not?” As an owner of an ad agency, this question comes up quite often. Clients hear how awesome MySpace, Googtube (my acronym for Google and YouTube), and the millions of blogs that are [...] more...
The Bubble Boosts
Technology companies are bursting again, but you won’t be hearing bubbles popping this time. The value of interactive communication in mainstream advertising has been proven, and online advertising is once again the darling of Wall Street. Agencies specializing in the use of technology to create one-to-one consumer connections, data-driven relationships and [...] more...
Content vs. Media: Debating Which Advertising Asset Constitutes the True Commodity
You’re an advertiser. Your boss wants one thing from every decision you make — traffic. No other form of media buy can guarantee your boss gets traffic like buying online media, so you buy ads online. If your boss is extremely narrow-minded, you can even spend all [...] more...
Marketing Media-Less Campaigns: How Creating Viral is Like Walking a Tightrope without a Net
“If only the client would let us take a risk…” used to be the common refrain/complaint/cop-out heard from creatives. Blaming the conservative client was always the last line of defense for justifying mediocre work. To be fair, with many clients, the complaint was probably valid. With the high-cost of paid [...] more...
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Latest News
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
- This Week’s New Hires February 3rd 2012 ADOTAS – Another week, another round of new gigs. Here [...] more »
Features
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
- Covering the Digital Buy: Super Bowl Winners and Losers February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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