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agency_roles



The New Talent Paradigm

Written on
March 28th 2007
Author
Cindy Gallop

A couple of weeks ago, I spent a fabulous, fascinating and inspirational four days in Monterey at the annual Technology, Entertainment and Design Conference, otherwise known as TED. Along with 999 other people, I listened to speakers such as Philippe Starck, Murray Gell-Mann, John Doerr, Alan Kay, Edward de Bono, Daniel [...] more...

The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms

Written on
February 20th 2007
Author
Robin Stanton

While driving up and down the PA turnpike over the past few weeks I’ve noticed something…We as an ad industry are still not sharing ad space. Meaning, where are the website names on the billboards? Taking a count on Wednesday, I noticed 20 billboards and only two of [...] more...

Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond

Written on
February 14th 2007
Author
Regine Zamor

Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...

ADOTAS Conversations: Steve Parker & Jeff Adelson-Yan, Levelwing Media

Written on
February 8th 2007
Author
Kiran Aditham

Agencies, at least from the old Madison Avenue perspective, have always staked their claim as the shadowy conspirators behind the globe’s most memorable, forgettable, and simply regrettable campaigns. But with the advent of the online space and more recent channels including mobile, the interactive agencies themselves have cultivated their own star [...] more...

Tribeca Signs up Special Ops for Interactive Marketing Consultancy

Written on
January 23rd 2007
Author
Editor

Special Ops Media has been named the interactive marketing consultant for Tribeca Enterprises, the parent company of the Tribeca Film Festival and Tribeca Cinemas. The agency in turn will facilitate advertising and marketing strategy with plans to increase the user traffic and advertiser drive within the Tribeca Film Festival’s Website, [...] more...

The Integration Initiative: Special Ops Media Gives Entertainment Marketing a Full-Service Facelift

Written on
December 20th 2006
Author
Kiran Aditham

While numerous verticals have recently made surprisingly successful transitions from traditional to interactive marketing—automotive and sports to name a few—it is the entertainment arena that has always remained on the cutting edge. From record labels promoting artists to a studio peddling the latest blockbuster or indie darling, the arts & [...] more...

To Social Network or Not: The Current Agency Quandary

Written on
December 12th 2006
Author
Robin Stanton

I’m going to get straight to the point today…My question to you is “To Social Network or Not?” As an owner of an ad agency, this question comes up quite often. Clients hear how awesome MySpace, Googtube (my acronym for Google and YouTube), and the millions of blogs that are [...] more...

The Bubble Boosts

Written on
November 8th 2006
Author
Josh Linkner

Technology companies are bursting again, but you won’t be hearing bubbles popping this time. The value of interactive communication in mainstream advertising has been proven, and online advertising is once again the darling of Wall Street. Agencies specializing in the use of technology to create one-to-one consumer connections, data-driven relationships and [...] more...

Content vs. Media: Debating Which Advertising Asset Constitutes the True Commodity

Written on
November 3rd 2006
Author
Al Berrios

You’re an advertiser. Your boss wants one thing from every decision you make — traffic. No other form of media buy can guarantee your boss gets traffic like buying online media, so you buy ads online. If your boss is extremely narrow-minded, you can even spend all [...] more...

Marketing Media-Less Campaigns: How Creating Viral is Like Walking a Tightrope without a Net

Written on
October 23rd 2006
Author
Steve Curran

“If only the client would let us take a risk…” used to be the common refrain/complaint/cop-out heard from creatives. Blaming the conservative client was always the last line of defense for justifying mediocre work. To be fair, with many clients, the complaint was probably valid. With the high-cost of paid [...] more...


Spotlight

Turn VP: Ad Network Shakeout “Inevitable”ADOTAS EXCLUSIVE – Turn bills itself as the world’s first Smart Market for online advertising. Turn’s VP of product and [...] more...

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