agency_roles
The New Talent Paradigm
A couple of weeks ago, I spent a fabulous, fascinating and inspirational four days in Monterey at the annual Technology, Entertainment and Design Conference, otherwise known as TED. Along with 999 other people, I listened to speakers such as Philippe Starck, Murray Gell-Mann, John Doerr, Alan Kay, Edward de Bono, Daniel [...] more...
The Advertising Mindshare: How to Leverage Your Advertising Know-How in Online/Offline Realms
While driving up and down the PA turnpike over the past few weeks I’ve noticed something…We as an ad industry are still not sharing ad space. Meaning, where are the website names on the billboards? Taking a count on Wednesday, I noticed 20 billboards and only two of [...] more...
Will UK Advertising Usurp? Industry Experts Dispute and Concede to Online Ad Power Across the Pond
Just before New Year’s 2007, the New York Times ran an article on the future of online advertising—more specifically, the future of such advertising in Britain. Optimistic in scope, the NYT talked to media buying agencies who claimed web advertising in the UK accounted for 14% of the country’s [...] more...
ADOTAS Conversations: Steve Parker & Jeff Adelson-Yan, Levelwing Media
Agencies, at least from the old Madison Avenue perspective, have always staked their claim as the shadowy conspirators behind the globe’s most memorable, forgettable, and simply regrettable campaigns. But with the advent of the online space and more recent channels including mobile, the interactive agencies themselves have cultivated their own star [...] more...
Tribeca Signs up Special Ops for Interactive Marketing Consultancy
Special Ops Media has been named the interactive marketing consultant for Tribeca Enterprises, the parent company of the Tribeca Film Festival and Tribeca Cinemas. The agency in turn will facilitate advertising and marketing strategy with plans to increase the user traffic and advertiser drive within the Tribeca Film Festival’s Website, [...] more...
The Integration Initiative: Special Ops Media Gives Entertainment Marketing a Full-Service Facelift
While numerous verticals have recently made surprisingly successful transitions from traditional to interactive marketing—automotive and sports to name a few—it is the entertainment arena that has always remained on the cutting edge. From record labels promoting artists to a studio peddling the latest blockbuster or indie darling, the arts & [...] more...
To Social Network or Not: The Current Agency Quandary
I’m going to get straight to the point today…My question to you is “To Social Network or Not?” As an owner of an ad agency, this question comes up quite often. Clients hear how awesome MySpace, Googtube (my acronym for Google and YouTube), and the millions of blogs that are [...] more...
The Bubble Boosts
Technology companies are bursting again, but you won’t be hearing bubbles popping this time. The value of interactive communication in mainstream advertising has been proven, and online advertising is once again the darling of Wall Street. Agencies specializing in the use of technology to create one-to-one consumer connections, data-driven relationships and [...] more...
Content vs. Media: Debating Which Advertising Asset Constitutes the True Commodity
You’re an advertiser. Your boss wants one thing from every decision you make — traffic. No other form of media buy can guarantee your boss gets traffic like buying online media, so you buy ads online. If your boss is extremely narrow-minded, you can even spend all [...] more...
Marketing Media-Less Campaigns: How Creating Viral is Like Walking a Tightrope without a Net
“If only the client would let us take a risk…” used to be the common refrain/complaint/cop-out heard from creatives. Blaming the conservative client was always the last line of defense for justifying mediocre work. To be fair, with many clients, the complaint was probably valid. With the high-cost of paid [...] more...
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Latest News
- Hulu’s Bringing Its “A” Game But… March 19th 2010 ADOTAS – Hulu’s sales team is actively subverting the ad [...] more »
- Yelp! A class-action suit? March 19th 2010 ADOTAS – One of three civil suits against Yelp filed [...] more »
- Viacom Accuses Google; Testing Digital Millennium Copyright Act March 19th 2010 Viacom has accused Google of turning a blind eye to [...] more »
- Google to Leave China April 10th? March 19th 2010 ADOTAS – According to the China Business News, Google Inc [...] more »
- [x+1] Creates The Smartest Tagging System Around March 18th 2010 ADOTAS – Today, if you happen to be at the [...] more »
- IAB’s Video Standards Tackled By ADTECH March 18th 2010 ADOTAS – ADTECH, a part of AOL Advertising and an [...] more »
- Google Search and Mobile and….TV? Oh My! March 18th 2010 ADOTAS – Google wants to dominate your screens…. Not just [...] more »
Features
- Growing Pains March 19th 2010
- For Better or For Worse? March 18th 2010
- Yahoo! Wants to Get More Personal March 17th 2010
- Creative Considerations for the iPad March 16th 2010
- Amazon Leaves Colorado Affiliates Out in the Cold March 12th 2010
Spotlight
AdBidCentral’s CEO, Vivek Veeraraghavan Talks Openly*What was the inspiration to start AdBidCentral? The conditions that inspired AdBidCentral came from a variety of factors in my personal [...] more...
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