agency
The Ad Association Assault Against gTLDs, Part 2
ADOTAS – A gTLD is primarily a powerful cyber branding class act for larger brands skating on regional or global landscape. The more you digitally compress a traditional campaign, the more its brand name identity becomes fluid and rises on the global cyber-branding stage, reducing dependency on traditional advertising support. Remember [...] more...
Report: Ad Networks Raking in More Display Spend
ADOTAS – Pretty assured in the belief that ad networks are on the decline? Well, the second annual Online Advertisers Survey Report from Econsultancy and supply-side platform The Rubicon Project suggests quite the opposite, with networks receiving an average of 55% of the average media plan compared to 31% cited [...] more...
A Tour Inside DoubleVerify’s Accountability Engine
ADOTAS – Entering DoubleVerify’s midtown NYC offices, a giant poster listing the verification companies various offerings finally blares at the bottom, “DoubleVerify: Friend to the Industry.” Plenty of publishers and platform companies are likely to disagree with that statement. Among the verification companies, DoubleVerify receives the lion’s share of bile, with network executives complaining about [...] more...
Embracing ‘Gig Economy’, Solvate Says Snub the Agency, Reach the Talent
ADOTAS – A couple of years ago, Daily Beast editor Tina Brown co-opted the term gig from the music and theater realm to give a superlative to toiling through the recession economy: the “gig economy.” “Gigs: a bunch of free-floating projects, consultancies, and part-time bits and pieces they try and stitch together [...] more...
Agencies & Marketers: Moving From Cynical to Collaborative
ADOTAS – Picture for a moment the glory days of advertising. Usually this conjures images of men with skinny ties and women with beehive hairdos, three martini lunches and unlimited expense accounts. Imagine a time when David Ogilvy, Leo Burnett and J. Walter Thompson were people, not just agencies, and [...] more...
DataXu Gets Brand-Friendly With Its DSP
ADOTAS – Does the ever-changing display ecosystem confuse, maybe even scare your little brand? Perhaps terms like trading desk, demand-side platform and real-time optimization haunt your brand’s dreams, making it tightly clutch to ad dollars that could be spent online? Hush now — DSP DataXu has built out a brand-friendly extension [...] more...
Do Clients’ Digital Dreams Fit in Your Agency’s Bed?
ADOTAS – Nassim Taleb’s marvelous book of aphorisms is called “The Bed of Procrustes,” named after the myth of Procrustes, a cruel owner of a roadside estate between Athens and Eleusis in ancient Greece. According to Taleb: “He abducted travelers, provided them with a generous dinner, then invited them to spend [...] more...
Does Your Agency Have a Real Mobile Plan?
ADOTAS – In past years, having a “mobile plan” meant running a text-to-win contest or developing an iPhone application because the CEO thought it could get mentioned in The Wall Street Journal. Any mobile element was enough for agencies to claim, “Yes, we can do mobile!” However, the industry hit a [...] more...
Limitations of In-House Paid Search
ADOTAS – Once upon a time an environment existed in which agencies were the paid-search experts. The reasons were simple: they had resources to attract top talent for their teams and, from the diversity of their programs, had a knowledge base that grew exponentially. Imagining a trend like this continuing [...] more...
Search Metamorphosis: From Client to Partner
ADOTAS – Companies continuously evaluate their paid search agency and the list of criteria with which to do so is quite easy to develop. But have you ever thought about reversing those roles? If agencies evaluated their clients, who would be the shining stars? What would the criteria be? As an [...] more...
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Latest News
- Funding in Brief: $10M for Spongecell, $8M for Prolexic February 9th 2012 ADOTAS – Rich media ad company Spongecell has raised $10 million [...] more »
- Google AdMob Axes Minimum Bids, Targeting Fees February 9th 2012 ADOTAS - As of Feb. 15, Google will change its [...] more »
- Infographic: HootSuite Analyses Social Media Impact of Super Bowl Ads February 7th 2012 ADOTAS - So, it’s the Tuesday after the Super Bowl, [...] more »
- Facebook to Serve Mobile Ads in Coming Weeks February 6th 2012 ADOTAS – According to a Financial Times report, Facebook will [...] more »
- Survey: 39 Percent of Mobile Users Responded to Super Bowl Ads Via Mobile February 6th 2012 ADOTAS - During the Super Bowl yesterday, mobile ad network [...] more »
- Sponsormob Leads the Way Into RTB for Mobile February 3rd 2012 ADOTAS – For more than half a decade, Berlin-based tech [...] more »
- Weird Study: Mobile Purchasing While in the Bathroom on the Rise February 3rd 2012 DM CONFIDENTIAL - According to 11mark, three-quarters of Americans with mobile [...] more »
Features
- Attribution Online: Introducers and Influencers and Closers… Oh My! February 9th 2012
- With gTLDs, Global Branding Starts with a Name February 9th 2012
- Rethinking the Online Advertising Ecosystem, Part One: Independent Publishers February 8th 2012
- Case Study: Social Ad Effectiveness February 8th 2012
- Video: “Build an SEO Foundation” Excerpt February 8th 2012
Spotlight
Sponsormob Leads the Way Into RTB for MobileADOTAS – For more than half a decade, Berlin-based tech firm Sponsormob has remained relevant in an industry characterized by [...] more...
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